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Online marketing and its use for specific e-shop
Böhm, David ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
This bachelor's thesis deals with online promotion of electronic shop, namely of e-shop naradi-za-babku.cz. The aim of this thesis is to propose an online marketing strategy for named e-shop and define general recommendations on how new established e-shops should proceed with their promotion on the internet. This thesis is divided into four chapters. The first chapter presents e-commerce in general. The second part offers a theoretical definition of online marketing, its tools and features of web analytics. The third part is practically oriented and deals with promotion of specific e-shop. The last chapter offers a summary of recommended procedure of online promotion for new established e-shops.
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E-marketing in Slovak and Czech theatres
Kánová, Mária ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
KÁNOVÁ, Mária: E-marketing in Slovak and Czech theatres [Master`s thesis] ?
Academy of performing arts in Prague, Theatre faculty. Theatre production ? Tutor of
the thesis: Mgr. Vlastimil Ježek
The submitted master `s thesis deals with marketing on Internet and its use in the
theater environment. It describes the relationship between marketing and internet,
the content, the role and the definition of e-marketing and particularities of marketing
in the theatres. The main part is focused on detailed analysis of internet tools, it
brings examples of their possible use in the theaters. It maps the current state of e-
marketing in Czech and Slovak theatres and it points out opportunities for the future.
Thesis can be used as theoretical base for developing internet marketing strategies.
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Create a web site with the offer and the guarantee of the managed movement activities for children with disability (mental, auditory, visual) in the South Region.
JŮDA, Jiří
The main task of my thesis was to create a website with controlled physical activities for children with a disability in South Bohemia. The first task was the production of materials available and the definition of basic concepts. That I worked in the theoretical part of the thesis. In this section I detail devoted to problems such as different types of disability, physical activities possible in the South region and ultimately important online communication. In the practical part is devoted to survey for children with disability and their parents. Then I gave an interview with representatives of managed services for children with disability. I also registered the website data for the selected period of one month and concludes the discussion on the obtained results and conclusions for practice.
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Analysis of demand university students in tourism
Štefanová, Zdeňka ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
This bachelor thesis focuses on analysis of questionnaires which refer to demand of university students in tourism. First part deals with tourism generally. There is a short description of history and trends in Internet social networks which are closely connected with tourism and new form of communication among young people. This chapter also includes a typology of tourism which is important for the analysis. The second part pays attention to university student duties and rights and defines Czech university education. The third part deals with a breakdown of the questionnares which were made exclusively for this bachelor thesis and gives characteristics of university students preferences in tourism.
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Theatre marketing
Hajtol, Tomáš ; Štědroň, Bohumír (advisor) ; Černá, Jitka (referee)
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Comica Economica, which acts as an amateur student theater at the University of Economics. In this section I analyze the marketing and especially communication mix, of the theater. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I formulate concrete actions to help this theater to come into the limelight.
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Use of web 2.0 in marketing
Vorel, Tomáš ; Pešek, Ondřej (advisor) ; Vojtěchovská, Martina (referee)
This bachelor's thesis deals with the development of the internet into the present state, newly formed communication platforms and the possibilities for marketers. The aim of this paper is to define the internet trends and describe the shift of customers' thinking. The thesis adverts to the hidden potential of internet users, the groundswell, and outlines possible style of approaching them. Firstly, the author describes the internet development and its specific features and character just to later show various tools usable for marketing. Further it deals with the shift of customer thinking and strategies required to be applied for a successful approach of public. All mentioned is demonstrated on a Dell case study. Dell has used the modern internet tools extensively over last 5 years and the author shows the results and impact on company. To conclude, Dell style of dealing with customers is confronted with the opposed Apple approach.
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Usage of the Spa Internet Marketing
GOTTWALDOVÁ, Jana
The theme I have chosen for my diploma thesis is named "Usage of the Spa Internet Marketing``. It is focused on the Spa in Hodonín and the results of the marketing research which assignes the great importance to the internet during the process of information and the point-to-point communication with customers. Hodonín Spa is young and modern facilities located in the South Moravia, whose sole owner has been the city of Hodonín since 1993. The Equipment is used to treat the musculoskeletal system, relaxation, and also offers reconditioning wellness stays. The aim of this study is evaluate the current use of the Internet Marketing Spa, its coverage and propose ways to improve in this area. The operational objective is to determine customer satisfaction - self-payers - the internet presentation of the Spa, their attitudes and opinions of the other tools of Internet communication. The basic terms and the Internet Marketing methods are defined in the theorethic section of the diploma. These findings became the basis for a personal interview with a marketing specialist and to define and evaluate the tools of communication of the Spa. The lists of questions were the way used to collect the primary facts about the customer´s satisfaction and their attitude to the www presentation. Consider the finance, personal, technical and other possibillities the Hodonín Spa´s internet activities fulfil the function very well even in the confrontation with other similar facilities. The research results and the Facebook realized advertising campaign on my own found out the improvement ways and the new suggestions of a ppc advertising, an emailing, a sales promotion and social networks. The improvement of effectivity communication with clients was the goal of these suggestions. The Spa´s internet activity is necessary at the present competition time. The Marketing department should adequately reacts on this situation to improve the customer relations.
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Intenet as a means of communication and advertising firms
Vongrejová, Alena ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The aim of the bachelor thesis was the practical ability to use emphirical datas about web page design and their application on chosen company. The thesis is divided into three chapters. The first chapter explains the concept of the internet communication and analyzes all its parts in detail. The second section deals with the evolution of the internet communication and the history of the Internet till the present days. The second chapter sums all the obtained information and technologies used in the process of company's web page design. The third chapter contains practical web page creation of the chosen company with the evaluation and author's recommendations. The conclusion evaluates the entire thesis and includes the author's opinion.
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Internet Communication
Hubka, Michal ; Pokorný, Pavel (advisor) ; Přibil, Jiří (referee)
Internet communication is becoming increasingly frequent communication tool, compared to the normal communication (like phone calls, sending letters, etc.). Work described the development of Internet communication, focusing also on its forms (formal and informal). Based on these forms of work it also demonstrated how to create a username or avatar, that applies to the traffic. The thesis focused on the social networking site Facebook, which is becoming increasingly popular. Pointed to the history, usage and also describes the basic functions. Facebook is very good commercial tool, so the work is focused on displaying the possibility of commercialization of this social network. The thesis pointed to other social networks, which may not be as popular, but worth a demonstration. Generally it's not just a social network that could be used for Internet communication. On the contrary, this form is younger than communicators, which are also described and introduced. It focused on the best-known communicators such as ICQ, Skype, etc. The work is a survey and analysis, which focused on the global Internet communications. The thesis is based on research. Firstly, there is a focus on the security account on Facebook, as well as the use of online communications companies and finally to use Internet communications of the faculty.
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