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Changes in representation of violent collectivization of the Czechoslovak country on movie and television screens.
SUDA, Vladislav
The theme of this thesis is the image of collectivization of Czechoslovakian countryside as it was created by Czechoslovak film and television makers in the years 1948 1989. The aim of this work is to describe the transformation of contemporary views on collectivization itself and expose stereotypes that regularly repeated in film and later in television productions at certain times, and possibly highlight movies that are different from the period usage, based on a description and critical analysis of filmmaking. The main part is divided into three parts, the first monitors the period between 1948 1960, the second between 1961 1970 and third between 1971 1989. We will monitor the issue of displaying collectivization at first in general and then even more detail on selected exemplary images in each of these periods. Work also includes the chapters about the overall situation in Czechoslovak cinematography for the relevant period and also the chapter that briefly outlines the historical background of the very act of collectivization Czechoslovakian countryside.
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Tenses expressing future events in Italian, compared to French
BOHÁČOVÁ, Monika
This Master´s thesis explores the system of future time of the Italian and French language. The aim of this work is to describe in detail what the possibilities are in expressing the future time in the Italian and French language. It is divided in two main parts which are composed of 4 chapters. The first part, divided in three chapters, describes how in theory the future time is formed in Italian and French; what their usage is and what the key differences between them are. It also addresses the issues of possible traduction between them. In the practical part which is processed in a parallel body Intercorp the thesis aims to justify the theoretical findings of the first part.
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Analysis of Marketing Mix Tools in FORMAT, s.r.o. Bystřice pod Hostýnem
Zámrská, Marcela ; Kalinová, Hana (advisor) ; Šenk, Daniel (referee)
The bachelor thesis is focused on the analysis of the marketing mix tools in Format Company Ltd. Based on the findings from the literature, which I mentioned in the theoretical part, I describe the current situation in the company. Method used for description is selected to illustrate and correctly introduce the topic. Afterwards the individual tools are analyzed: product, price, distribution (place) and propagation within the company Format s.r.o. There is an analysis of each instrument usage and suggestions for improvement of current situation. The entire work is concluded with the SWOT analysis, which comprehensively views the topic in the chosen company. This thesis will be benefitial not only for the other students, but particularly for the management of the company - to change or modify certainsteps to improve the current situation.
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The analysis of the Slovak market with Open-Source CRM systems
Ivanko, Lukáš ; Fortinová, Jana (advisor) ; Pour, Jan (referee)
The paper deals with an analysis of the Slovak market with open source CRM systems. The objective of the paper is to map open source CRM systems on the Slovak market and set three selected poducts against given criteria. To understand the problem it is necessary to describe the field of CRM and open source CRM. This is deal with in the theoretical part which also includes development, architecture and proposal for solutions of CRM. Included are also new trends which are offered at present. Another point is the explanation of open source and described advantages and disadvantages of open source solutions. The practical part deals with systems which are supplied in Slovakia or are most frequently used in Slovakia. First companies that supply these systems are describe, then three products are selected and set against given criteria.
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Analysis of the resources provided through the "local action groups"
Hejdánek, Michal ; Ochrana, František (advisor) ; Vítek, Leoš (referee)
The purpose of this Bachelor thesis is to find financial allocation postpaid funds from Local action group Lípa pro venkov o. s. and qualify transaction costs. Theoretical frame is focused on policy of rural development and an explanation of the LEADER method with a specific example. Further there is a brief description of transaction costs and a method of their research in the text. Research objective is divided into 3 parts. In the first part the sector analysis is examined and in the second part it is the industry analysis of postpaid funds. Last part deals with administrative costs of LAG and on the recipient side the induced costs with the aid of questionnaire survey are calculated. Key words: Local action groups, LAG, Leader, analysis, transaction costs
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Analysis of the views of employment to the restructure in concrete company
Kňobortová, Eliška ; Pauknerová, Daniela (advisor) ; Pohorská, Linda (referee)
The thesis focuses on the research of the change process of organization structure. It contains the analysis of an opinion of interns about the process of change. The applied methods analyze the preparation of change process, its continuance the way of a top management communication with employees and the result of the restructure. Afterwards the way of the top management communication to insiders is evaluated. At the end there are proposed recommendations, which could help the company to achieve a better implementation of the process of change and also to obtain a higher percentage of satisfied insiders with that change.
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Corporate social responsibility of GE Money Bank, a.s.
Kubátová, Lenka ; Syrovátka, Oldřich (advisor) ; Hejda, Jan (referee)
This diploma thesis deals with the social responsibility of a selected large banking institution, GE Money Bank, a.s., which since the beginning of its work in the Czech Republic has engaged in a wide range of socially responsible activities. First of all, it presents an analysis of the current situation, describes socially responsible projects and activities, including their strengths and weaknesses, opportunities and threats. It then gives a more detailed analysis and defines the positive and negative sides of the aspects in question. Based on an evaluation of the current state of the concept of CSR, it recommends practical and feasible improvements that should be applied to the communication of CSR activities in the future in order to boost awareness of the bank amongst current and potential clients and the general public. It then proposes ways in which GE Money Bank, a.s. could help in resolving issues relating to the significant deterioration of drinking water for the city of Plzeň, resulting from poor landscape management in the basin of the Úhlava river.
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The Valuation of the company FARMAK, a.s.
Valderová, Lenka ; Scholleová, Hana (advisor) ; Šedivá Krejčí, Dana (referee)
The diploma thesis is dealing with the valuation of the Compaq FARMAK, a.s. and it is created for potential investors. The company evaluation refers to December 4, 2013. The beginning of the thesis is related to the theoretical part, where methods used in the practical part are described. In the first instance, there is financial analysis of financial statements performed. The analysis has three elements -- vertical analysis, horizontal analysis and ratio analysis. Then the strategic analysis is performed with its analysis of micro and macro environment. Then financial plan was planned based on previous analyses and prognosis of value generators. The valuation of the company is using yield method of discounted free cash flow. -- FCFF and then the value is compared with the accounting value of the company.
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Evaluation of operating analysis tools as a base for traffic optimalization
Hrstka, Daniel ; Mervart, Michal (advisor) ; Matras, Tomáš (referee)
Goal of the thesis is to explore, evaluate and, if it is possible, suggest new tools or improve the ones, being used at the moment, for operating analysis, which is used as one of the bases for traffic optimalization of public transport. One of the elements of the thesis is exploring standards of quality and finding out, if they standards are being met on the ground of collected data. At first i will describe and evaluate tools of operating analysis. After identifying possible shortcomings, i will create new outcomes or new tools, or just slightly correct the existing ones, if it is needed. Everything is created on a real data collected from traffic surveys from years 2008 and 2012 in specific cities. After that, i focus on standards of quality and if the standards are being met. For that I'm using graphs, written text and pictures for better understanding. Again everything is based on real data either from chosen transport companies or traffic surveys.
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The planning applications in Business Intelligence
Rusnák, Petr ; Pour, Jan (advisor) ; Zajíc, Ján (referee)
The main goal of this thesis is to create a manual for planning application named Targetty appropriately so, for the academical purposes used at University of Economics, Prague and also to create a demo of this application for Vetrotech company. The goal is fulfilled through detailed analysis of the application and by describing its functionality via screenshots of the application and their description. The app demo is created on data model which was suggested for this purpose. This thesis can be divided into three main parts. The first part considers the issue of the enterprise planning by both the economical and the Business Intelligence points of view. The planning principles are demonstrated via examples and explained into detail. The second part is dedicated to analysis of the planning application called Targetty and in the last one a demo of application for Vetrotech company is created. This thesis proves that the planning application Targetty is a suitable application for small or medium companies. It also contains an application demo for Vetrotech company based on data model which may be used for creating a solution for any companies specializing in commercial industry.
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