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Sexuality in old age
KOSOVÁ, Kateřina
Age and sex are two terms that are not frequently associated with each other. Sexuality is a natural part of human nature, accompanying people throughout their whole lives, still in old age. The elderly are often considered asexual by society, and therefore they feel too shy to speak out about problems they are facing in their sexual lives. In this paper, physiological and psychosocial changes the old age brings about, ailments and sexual dysfunctions that may affect seniors´ sexuality, and myths that make sexuality in old age taboo in society are described. The objective of this thesis was to deal with society´s perception of sexuality in old age. The first sub-objective was to determine how seniors´ sexuality is perceived by students and people at productive age. The second sub-objective was to find out seniors´ attitudes towards sexuality in old age. The survey was conducted using quantitative research, an interrogation method, a semi-directed interviewing technique. The research set was composed of 30 respondents divided into 3 groups. The first group consisted of students, the second was comprised of people in productive age and the third group was formed by seniors. Each group thus included 10 respondents. The research was carried out in the South Bohemian region for four months from mid-January to mid-May 2009. The research results have shown small but very interesting divergences in the approach to sexuality in old age. Seniors accept sexuality in old age better than students and people in productive age. Unlike seniors, a majority of students and people in productive age perceive sexuality in old age as a taboo subject in society. The research has also shown that seniors are satisfied with their sexual lives to the same extent as students are. Generally this issue is perceived in society with some embarrassment, but positively. This thesis could improve society´s awareness of sexuality in old age, break a social taboo and make it easier for seniors to enjoy their intimate lives. Furthermore, the survey could be beneficial for students and related professionals.
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Using the tools of PR in the educational and training institutions
HAJSKÝ, Ondřej
The primary objective of this work was to introduce readers to the basic terminology in the field of Public relations and outline their ties to marketing communication. The practical part is focused (by using the results of a questionnaire survey and interview school management) determination of tools used in PR and their effectiveness, potential communication channels and factors that influence students'decisions on the selection of the following schools. After reading this thesis, the reader should have also an idea of how to evaluate the satisfaction of customers (in this case the students).
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The relation view of students from Southern Bohemia University towards family and marriage.
FANTOVÁ, Kristýna
Partnership and marriage are the topics that are still alive and attractive for each age group, who solve their current problems, make their own opinions, take attitudes and they look back in this area of life. In my diploma thesis I tried to check opinions and attitudes of my schoolmates to topic partnership and marriage. Information included in my work consists of secondary data analysis and quantitative survey focused on students´ opinions of family life and marriage. I chose interview as method and questionnaires as technique for a survey. Respondents were asked to answer 19 questions. The total number of printed questionnaires was 150, final number of filled questionnaires was 123. Questionnaire survey was carried out during November and December in year 2006. The inquired group of students was selected by quota selection and they were representative as to their studies at the Southern Bohemia University and last year of their studies at the university. As aims of my diploma thesis I set two hypotheses which were validated by the survey. Survey proved that most students want to live in a marriage though they would often try living together, before marriage. Even though family life and marriage lost some of their positions, they still remain important social background, area where love needs are covered. Another part of the survey showed us, that young generation of students prefer two-children or three-children family model. Moreover survey also proved both the fact that people tend to get married later and increasing age of women who have their first child. Results of the diploma thesis bring big enrichment in form of information about family and of reproduction life of current students of South-Bohemia University in České Budějovice. The results can be used for other studies and research in this area not only to compare family and reproductive life of other university students but also to compare trends in this area in our country.
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Union Life of Agrarian Academics in Brno in the Inter - war Period (with an Attempt for More General Overtones)
Mikovcová, Alena
An integral part of agrarian party were its students unions (Praha, Brno, Bratislava). In 1938 they were suspended. The ideology, policy and power structure of the agrarian party were reflected in the trends of student agrarian community. In 1925 a generation staying in The Švehla studentŽs residence in Prague played the significant role in it. In the 1930Žs some of them functioned as the brain trust of the party. In 1936 the agrarians deserted the middle position of the student political spectrum and moved to the right one. Folowing the Munich agreement the agrarian clubs took part in the regimentation of the student movement.
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Analysis of consumer behaviour
Jirkovská, Hana ; Bártová, Hilda (advisor) ; Vávra, Oldřich (referee)
This thesis analyses consumer behaviour connected with chocolate bars. It describes metodology of marketing research. The form of the research is questionnaire. Respondents are students of VŠE. The research discovers popularity of some brands and selling places in the campus. Results are used for the formulation of recommendation for the strategy of sale.
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Analysing the computer literacy of VŠE students
Rychetský, Filip ; Mildeová, Stanislava (advisor) ; Pírková, Kateřina (referee)
This work analyzes theoretical and practical aspects of computer literacy acquisition. The theoretical determination of the term "computer literacy" together with other aspects is defining a scope for analysing the computer literacy of VŠE students after attending basic university-wide compulsory IT subjects. The aim of this work is investigation of the current computer knowledge level, whether the knowledge achieved is sufficient for students for professional career, which involves use of computer for routine agenda. Therefore a survey of computer knowledge of selected top companies on our market is attached. According to confrontation between students and companies, in case of variance, proposals for an improvement of computer literacy at VŠE will be outlined.
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The Influence of Student Exchanges on the Incoming Tourism
Kašparová, Marie ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The Thesis (Bachelor's Thesis) is based on describing the influence (describes the influence) of student exchanges on the incoming tourism of the Czech Republic. There are several statistics used in this Thesis as well as individual attitudes of particular exchange students and a questionnaire filled in by them. In the first part (chapter) of the Thesis particular exchange programs offered in the Czech Republic for both local and foreign students are mentioned. The behaviour of the exchange students and their influence on the incoming tourism of our country are discussed in the second part (chapter).
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