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Analysis and Design of Electronic Commerce
Mičánek, Filip ; Dvořák, Jiří (referee) ; Němcová, Zuzana (advisor)
This thesis deals with the analysis of a functioning internet shop VYPA,s.r.o. and suggestions for its improvement, examines in detail the current status, visibility, traffic and quality of existing online store both in terms of information technology, and economic terms. Based on the findings sets out specific objectives and actions to achieve them.
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Design of E-shop for Gotberg Winery
Fabig, Roman ; Pilař, Petr (referee) ; Luhan, Jan (advisor)
Subject of this bachelor thesis is a comparison of all existing products for the establishment of electronic commerce. The aim is to advice the best option for the selected products offered by the company with regard to internet marketing and usability. Internet marketing is an important tool in building a successful e-commerce business, so in this study are evaluated all possible solutions for internet marketing with regard to the entire marketing activities of the company. The conclusion of this work assesses the revenue and costs of the proposed solutions.
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Portal for the support of cryptography instruction
Forman, Tomáš ; Doležel, Radek (referee) ; Zeman, Václav (advisor)
The main goal of this master's thesis is building of web portal for presentation basic cryptography algorithms. Those algorithms would be explained in the theoretical page in the first place. After that, they would be demonstrated by scripts. One part of this project is designing simplified theoretical element for basic impletion portal of information. Next part is creating web portal by one of the free available CMS´s systems. Programming language JAVA would be used as an instrument for creating demonstration scripts. For creating animations will be used the Flash animation tool. Target of formed web portal is creating community of expert public. It would make new articles, scripts and knowledge. This way, the portal would be kept current. The section which would include failure the most widely used algorithms and instructions how to eliminate it will be part of portal.
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Analysis and Design of E-commerce Firms
Špička, Vojtěch ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis analyzes and suggestions a new e-commerce of a firm. What are the options currently in implementation and marketing promotion of online store. Selecting an optimal design solution for the business with protective working aid, working clothes and shoes, it´s implementation and successful launch on the online market. In the first part of this bachelor´s work we will introduce some theoretical things and in the second part we will use it for creation of e-commerce. The result is the fully functional online store, which makes an economic profit.
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Analysis of Firm’s Digital Marketing Communication Channels and Improvement Proposals
Peša, Jakub ; MBA, Jaroslav Palla, (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zabývá marketingovými komunikačními kanály vybrané společnosti, s digitálním zaměřením. Práce je zkomponována na principu datové analýzy a návrhu zlepšení pro firmu, se záměrem implementace. Rozsah práce zahrnuje teoretická východiska, výzkum prostředí společnosti a anlýzu e-marketingových dat, sbíraných firmou. Na základě těchto částí je založen návrh vylepšení, včetně odhadu nákladů a návrhu monitorování. Výstup práce je ve formě zlepšení efektivity marketingové komunikace firmy.
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Proposal and Development of E-commerce
Andris, Peter ; Neuwirth, Bernard (referee) ; Luhan, Jan (advisor)
This Bachelor‘s thesis is focused on the proposal and development of B2C e-commerce. The design and implementation itself are preceded by the definition of theoretical concepts that are closely related to e-commerce as a whole and the cyber threats. The work includes analyzes of the surrounding environment, evaluation of the technical solution, and proposals for protection against security threats.
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