|
|
Řízení nástupnictví jako nástroj krizového managementu
Pleva, Jan
The aim of the thesis is to design solutions for preventing crises in the area of human resources by use succession planning. Part of this work is the description of several models, one of which is adapted and applied to specific manufacturing company with regard to business requirements. Its applicability is validated on other enterprises and its strengths and weaknesses are discussed.
|
|
|
Marketingové aktivity politických stran
Navrátil, Jan
This thesis is concerned with marketing activities of political parties in the Czech Republic and it's focused on the campaign, promotion and the creation of the image of the Czech pirate party. At first the past and present campaigns were evaluated and the financial analysis has been performed. On the basis of found results and the output of the processed market research, changes to the communication mix of the party and a layout for the selection procedure of a marketing agency were proposed. Further in the thesis, there has been developed a strategy for risk management and a strategy to increase the member count and for a proper work with the membership base.
|
|
| |
|
| |
|
| |
|
|
Analysis of Crisis Communication in the Babies Switched at Birth in the Hospital of Třebíč Case
Böhm, Jiří ; Lešetický, Ondřej (advisor) ; Rydlová, Jana (referee)
The theoretical part of this thesis focuses mainly on crisis communication and its goal is to pinpoint its instruments, principles and regularities. The theoretical part also defines the concept of crisis and offers an adequate guide on what action should management take in individual periods of crisis. Apart from crisis communication and crisis management, it also explains the regularities of media analysis, which is used as an information portfolio for the second, practical part. The result is an evaluation of crisis communication during the events of "babies switched at birth in the hospital of Třebíč" from the hospital's perspective, mostly based on aforementioned media analysis. Adequate recommendations are proposed, based on the results.
|
|
|
Emergency readiness of the South-Bohemian Region inpatient healthcare facilities and their medical staff
RYTÍŘOVÁ, Zuzana
In the theoretical section of my master thesis I focused especially on the role of the health services within the crisis management. In particular chapters I tried to write down a simple and comprehensive summary of the role of the healthcare within the integrated rescue system, I dealt with the function of the Ministry of Health, the hierarchy of the healthcare in solving the emergencies, the valid law and the crisis preparedness in the healthcare. In one part of my master thesis I also mentioned the importance of testing the professional and practical readiness of particular units of the integrated rescue system by emergency exercises and the characterization of their individual types. Of course I could not omit the crisis planning and a brief description of some chosen types of plans that are used during emergencies.The goal of my thesis was to map the preparedness of the South-Bohemian Region inpatient healthcare facilities for possible emergencies in the respective facility or out of it and the medical staff´s awareness of possible risks and of possible solving the emergencies in the respective facility.In the practical section of my master thesis I used the methods of quantitative research. The technique of this research is based on the questionnaire survey with bounded, half-bounded and open questions. The questionnaire designated for medical staff consists of 23 questions. The first three questions are focused on the characterization of the respondents; the remaining twenty questions are to find out the stock of knowledge related to the crisis preparedness. The respondent gets one point for each correct answer to a knowledge question. This part of the questionnaire is composed as a multiple-choice test and one can get 43 points at most. The questions were created using the crisis plans that are valid in the České Budějovice Hospital. After our mutual agreement I took over the questionnaire designated for healthcare facilities from Mgr. Jolana Němečková, who analysed the crisis preparedness of the South-Moravian Region healthcare facilities in her master thesis. I did not change the method of questionnaire analysis either to enable a subsequent benchmarking of the results in the South-Moravian Region and the South-Bohemian Region. The questionnaire consists of 28 questions. One can get one point for a dichotomous question and two points for a closed-ended question. The highest possible score was 22 points. The results of the questionnaire survey for medical staff show that the preparedness of the České Budějovice Hospital´s medical staff is at a very good level. The average score was 37 out of 43 points and that complies with the classification 2. When analysing the relation of the preparedness with the highest achieved education level and the preparedness with the length of the practice, the positive correlation was confirmed. That means that the higher achieved education and the longer practice, the more was the knowledge of the respective area. The results of the questionnaire survey for the inpatient healthcare facilities management are not so positive. The average score was 12.3 and that complies almost with the classification 4, which means a bad preparedness. In comparison with the South-Moravian Region healthcare facilities, the preparedness in the South-Bohemian Region is one level worse. For the purposes of my master thesis I set four hypotheses that were proved or falsified during a follow-up statistical assessment. Hypotheses No. 1 and No. 2 cannot be accepted. Hypotheses No. 3 and No. 4 were accepted.
|
|
| |
|
| |
|
|
Restrukturalizace v malých a středních firmách - případová studie z regionu střední a východní Evropy
Kurnas, Martin ; Jaklová, Martina L. (advisor) ; Raiman, Alexander (referee)
The presented master thesis is intended to serve as a guide to the corporate turnarounds for small and medium enterprises. In the first part, the theoretical background related to corporate turnaround is outlined complemented with specific aspects of the CEE region and the Czech Republic. In the next part, a comprehensive turnaround framework based on theoretical research is developed. The final part presents a case study of a small Czech company that went through a turnaround and evaluates the company's turnaround actions from the perspective of suggested theoretical framework.
|
guest ::
