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The position of the Bernard Family Brewery at the European beer market
Zahálková, Jana ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The goal of this Bachelor's Thesis is to analyse the actual position of the BERNARD Family Brewery at the European beer market. This Thesis attempts to characterize and uncover activities of this brewery. Significant attention is paid to the European beer market itself. It is described in the first part of the Thesis. The second part concentrates on the BERNARD Family Brewery. Firstly it analyzes the position of this brewery in the Czech Republic, and then it focuses on the activities of this brewery in Europe. The output of this paper consists of author's recommendation on how to improve the position of this brewery at the beer market.
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Comparison of pro-export policies of the Czech Republic and Ukraine
Bobuska, Nataliya ; Petříček, Václav (advisor) ; Bolotov, Ilya (referee)
The thesis compares the export policy of The Czech Republic and Ukraine. The comparison itself consists of the comparison of the institutional system of export support on the one hand and of the aims set in the export strategies on the other.The first chapter focuses on defining the economic position of the CR and Ukraine and compares them one with another. The second chapter describes the current export policy of the CR. The third chapter does analogously the same but, in the case of Ukraine. The final chapter compares both policies.
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National assistance for Czech companies in international trade
Karas, Ladislav ; Němečková, Iveta (advisor) ; Cenkl, Přemysl (referee)
The aim of this thesis is to analyze the current government services offered to Czech exporters and to make a summary of running projects. Attention is paid to the export strategy. There are described specific products, which can Czech exporter achieve and its institutional arrangements. The author of this work focuses on Ministry of Industry and Trade, Czech Export Bank, Export Guarantee and Insurance Corporation and Czech Trade Promotion Agency. In conclusion, offered assistance is evaluated and changes and improvements, that could help to improve the government services, are suggested.
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Česká republika jako exportně orientovaná malá otevřená ekonomika
Salga, Jan ; Pavlík, Zdeněk (advisor) ; Gajdušková, Kateřina (referee)
With the progression of globalisation and the larger degree of openness of the Czech economy the economic situation of the Czech Republic is increasingly dependent on external developments. This bachelor thesis deals with the current economic position of the Czech Republic as a small export-oriented economy in international trade with an evaluation of its degree of openness, its engagement in the European Union's common commercial policy and its formation of a pro-export policy.
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Financial support of export in the Czech republic and Italy
Šoltésová, Katarína ; Půlpánová, Stanislava (advisor) ; Zetek, Pavel (referee)
The state financial support of export is a part of the general economic policy of many countries. The thesis describes and compares systems of state financial support of export which are provided in the Czech republic and Italy, presented by specialized institutions (Česká exportní banka, Exportní garanční a pojišťovací společnost, Societa Italiana per le Imprese all' Estero, Istituto per i Servizi Assicurativi del Commercio Estero) and export strategies of both countries. Different aspects of comparison are the campaign and accessability of information, the institutional comparison and the pro-export strategies one. It is important to have well-structured and institutionally secured system of the state export support. The global crisis was an impulse for both countries to provide even more effective help to their international trade entrepreneurs.
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Export strategy of a company Aerospool s.r.o.
Mečiarová, Jana ; Halík, Jaroslav (advisor) ; Fridrich, Jan (referee)
The first part of this paper analyses basic principles of light aircraft industry and an export strategy of the company Aerospool with the aim to identify key aspects of this industry. The second part covers specifically the market of the USA. It contains competition analysis and PEST analysis which identifies key specifics of this market. SWOT analysis discover strengths and weaknesses of the company in the context of US market and threats and opportunities, which company can meet at this market. In the end there is a proposition of possible way of bigger penetration of the company Aerospool.
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Export and marketing strategy of the company GO4STYLE.CZ
Zvara, Matej ; Halík, Jaroslav (advisor) ; Mudrová, Jaroslava (referee)
This final work is focused on the e-shop GO4STYLE.CZ, which is in his first year of entrepreneurship on the field of e-commerce. The main subject of his business activities is selling special dance goods, especially dance shoes, dance apparel and accessories. The main goal of this work is to analyze his present situation and position on the market, as well as current marketing strategy and on this basis to suggest changes and new procedures. One of them si to make a proposal of the export strategy for the slovak market, mainly from the the way of entering the market and new marketing strategy. The work is concerned with theoretical basis of e-business, which is compared to the situation of GO4STYLE.CZ
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Instrument analysis of export promotion policy of the Czech Republic
Staňková, Petra ; Petříček, Václav (advisor) ; Čajka, Radek (referee)
The thesis focuses on the export promotion policy of the Czech Republic with special emphasis on an Export hot-line, which represents one of the projects of the current export strategy. The Export hot-line was established 4 years ago to inform Czech exporters about state export promotion. The main objective of the thesis is to analyse and evaluate present functioning of this project. The thesis also presents own suggestions and corrective instruments to improve provided services and overall functioning of the project.
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Export strategy for company Chocoland Beri a.s.
Hraníková, Michaela ; Halík, Jaroslav (advisor) ; Karas, Leoš (referee)
In my bachelor thesis, I am writing about export analysis and export and marketing proposals for the company called Chocoland Beri a.s. , which is located in Králův Dvůr. Chocoland Beri a.s. is one of the biggest producers of seasonal chocolate confectionery on the Czech market. The thesis is focusing on analysis of actual export situation of the company and on potential foreign market, which the company could prosper from. The thesis also includes international marketing mix of the company and recommended export and marketing strategy, which the company should adhere to in the future.
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New forms of institutional provisioning of export policy in the Czech Republic
Salíni, Linda ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
This thesis provides an overview of the importance of exports for the Czech economy and the main instruments used for support of exports by state and private institutions. It also presents new export activities of a non-state institution - International Chamber of Commerce in the Czech Republic (ICC Czech Republic), which is the general public not sufficiently aware of. The work contains opinions and positions of entities being directly affected by state export promotion in the Czech Republic - particularly small and medium enterprises, large exporters, and commercial banks - and also their specific requirements for the content of state export strategy. Their opinions are derived from various surveys and analysis and based on the information obtained from ICC Czech Republic. To create high-quality export strategy, it is necessary for the Ministry of Industry and Trade to cooperate with all relevant subjects such as EGAP, Czech Export Bank, Czech Chamber of Commerce, ICC Czech Republic, but especially with the business community. The strategy also needs to include the consolidation of state export promotion services, the allocation of sufficient funds for the Czech Export Bank and EGAP, the involvement of commercial banks in foreign trade finance and enhancement of international competitiveness of Czech exports. Thus can only be increased its contribution to individual subjects of foreign trade and the State itself.
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