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Role of non-profit organizations in local and regional development
Jaceňková, Veronika ; Kadeřábková, Jaroslava (advisor) ; Jetmar, Marek (referee)
In my diploma thesis I focus on non-profit sector which is becoming more and more important partner of the public service in realization of developing activities in a local and regional level not only in the Czech Republic, but even in other countries of EU. The work analyses a curent structure of non-profit sector in the Czech Republic and represents typology and financial reseources of non-profit organizations. It especially focuses on financial arrangements that non-profit sector obtains through the public service and also private subjects. One of the resources of non-profit organizations, which I am concerned with is fundraising that plays an importnant role as a free financial ressource for security of some public services and realizaiton developing arrangements in level of municipality, cities and regions. I present on a concrete example the proces of fundrising application in non-profit, non-governmental organization People in Need. I analyse the effectivity of this method and propose possible solutions of donator access improvement.
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Marketing of non-profit organisations
Novotná, Veronika ; Khendriche Trhlínová, Zuzana (advisor) ; Altmannová, Petra (referee)
In diploma thesis I'm dealing with marketing activity usage in non-profit organizations. There are description of non-profit segment and definition of non-profit organizations in theoretic part, followed by specific classification, typology and kinds of non-profit organizations. Then I attend to financing non-profit organizations and marketing, with focusing on marketing conception, leading and marketing mix. Practice part describes marketing activity in two chosen non-profit organisations engaging in integration foreigners to Czech society and related activities, such as law and social advice afford. Marketing activities in these organisations are analysed, along with there direction, summary and comparing. Aim of my diploma thesis is to show needful of marketing activities in non-profit organizations with assist of these organizations.
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Public research institution – taxes, accounting
Pavelková, Dana ; Slintáková, Barbora (advisor) ; Vančurová, Alena (referee)
This essay is about new legal entity -public research institution. First chapter is about research and development in Czech republic, about good laws. In these days the situation is being changed due to changes in laws. Second charter is about accounting. As all legal entities in Czech republic public research institution should record information about its assets and liabilities. Third chapter is about taxes. The end is a summary. There are thoughts if Czech laws where adapted in correct way to be prepare for new legal entity. There are some more parts of law which should be modify in future.
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Strategická analýza nestátní neziskové organizace
Polák, Vojtěch ; Vávrová, Hana (advisor) ; Krause, Josef (referee)
The goal of my diploma work is to provide a detailed strategic analysis of a non-governmental and non-profit organization. The focus in the theoretical part is to describe all the necessary theoretical instruments. Hyperaktivita, o.s. is the subject of the practical part of my analysis. It is the only organisation in the Czech republic systematicaly addressing the issue of Attention-Deficit Hyperactivity Disorder (ADHD)in young children. Their new project Firemní školka is a very promising way of supporting their main activities and further determines several strategic implications.
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Annual report of non-profit organization
Koblížková, Martina ; Zouhar, Tomáš (advisor)
The main topic of my bachelor's essay "Výroční zpráva neziskové organizace" are annual report analyses of non-profit organizations. Furthertemore, the essay is about function and role of the annual report. In the first section is introduction and theoretical description of annual report. In the second part we can find analysis of the concrete non-profit organization Proxima sociale,o.s.
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The role of budgets in non-governmental non-profit organizations
Brožová, Michala ; Matyáš, Ondřej (advisor) ; Stránský, Jakub (referee)
Bachelor's thesis is focused on the role of budgets in non-governmental non-profit organizations. It consists of theoretical and practical part. The theoretical part contains two chapters. The first chapter will tell us about non-profit organizations, their characteristics and differences from the profit sector. The second chapter contains informations about budgeting, specifically what types of budgets we know and how are they compiled. In the practical part I will bring the issue of the budget analysis of the mission in Afghanistan of the public benefit company People in Need. I`ll compare the amount of all cost items under the plan with their actual amount and then I am going to try to determine how well were the provided resources used by the organization.
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Marketing for non-profit organization focusing on a citizen-action puplic Camino
Mikolášková, Tereza ; Kadeřábková, Jaroslava (advisor) ; Alexander, Petr (referee)
In my thesis I am focusing on the issue of marketing communication tools in the area of non-profit organizations dealing with social services. The thesis is divided into two parts; the first one is theoretical and there are explained basic terms, legal framework and contemporary situation in the non-profit sector in the Czech Republic. Last but not least, in this part I am trying to evaluate the most suitable marketing communication strategies for the development of social services and the improvement of their quality through non-profit organizations. The second part is focused on a practical analysis of marketing activities of the citizen-action public Camino. Its goal is to arrange information and create special cultural and educational programs for aurally handicapped. The aim of the case study is to apply theoretical preconditions on a particular citizen-action public. This enables me to connect theoretical and practical knowledge relating to this issue. I am trying to suggest possible improvements and create a new marketing conception for this association.
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