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The fight against anti-Semitism on the pages of the Tribune in 1919-1924
KABRNOVÁ, Kateřina
The work examines the texts that came out from 1919 to 1924 in Tribuna newspapers and determines if the authors wrote abouth anti-Semitism and how they informed about activity of the Jewish movement. Journal was founded by members of the Czech Jewish movement. The first part of my work describes the beginning of the first period of the Czechoslovak Republic from the perspective of the Jewish community. The second part brings the articles published in the Tribuna on the basis of research in historical copies.
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Antisemitism in Protectorate of Bohemia and Moravia
Fabianová, Petra ; Rataj, Jan (advisor) ; Houda, Přemysl (referee)
The master thesis called "Antisemitism in the Protectorate of Bohemia and Moravia" is describing, based on historical events, progress of solution of the Jewish question in the occupied Czech lands during the Second world war. In the first chapter the author describes the main events of the Jewish minority life in the protectorate. Jews had lost all their personal rights and discrimination in this regard was almost unbearable. German Nazism developed and at the same time realized "final solution" of the Jewish question. This term signified euphemistic name for the physical extermination of the Jewish nation. The second chapter devotes to the analysis of the press. The most important part of the whole thesis introduces three collaborationist periodicals from protectorate, which were chosen by author. They are called: Zteč (Assault), Árijský boj (Arya fight) and Národní politika (National politics). Construction of the Terezin concentration camp and subsequent life in it describes the last and the third chapter. This ghetto meant an important part of the whole Jewish question and its solution. Although the transports to eastern areas took place here, some Jews arranged better life through cultural activities and illegal educational activities. One of the specifics of Terezín was also the role that the camp played in the Nazi propaganda.
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Journalism in the Era of New Media
Ischia, Michal ; Pavlíček, Antonín (advisor) ; Koubský, Petr (referee)
Thesis is focused on digital and social media in journalism. In a brief introduction is explained situation in Czech media environment where influence of online news increase every year to the detriment of traditional media. It deals with an influence of new media to journalism work. New publishing methods are analysed, especially methods based on digitalization of content and ways to paid content. Original survey presents behaviour and habits of social networks users. Are they a relevant source of information for readers of Respekt magazine? Research then analyses how Czech newspaper and magazines use social networks. In the end of this block it brings best practices and some recommendations for communication and monitoring in social media. Both parts, digital and social media, are connected by practical issues from Respekt magazine. In the last part of thesis is designed a concept of Respekt's digital strategy for next years.
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Socialist promotion - advertising in terms of a centrally planned economy in the 70s and 80s of the 20th century in Czechoslovakia
Šimečková, Barbora ; Kozmanová, Irena (advisor) ; Szobi, Pavel (referee)
This bachelor thesis analyses the theory and practice of socialistic advertising in the 70s and 80s od the 20th century in Czechoslovakia. The first part is based on current theories of advertising -- it analysis on the basis of of contemporary theoretical literature (textbooks for students of the Faculty of Journalism at Charles University in Prague, the magazin "Propagace") with theoretical approaches to advertising in the 70s and 80s of the last century in Czechoslovakia. The thesis states that the role of advertising in terms of a centrally planned economy differed from today's concept of particular ideological aspects including the use of censorship. On the contrary, similar to the principles on which the adverisement was created (the meaning of the target groups, advertising surveys, etc.). The second part of the thesis deals with the role of socialistic advertising on the example of production of television and print ads -- it monitors phases of promotional process, from the contracting authority, through implementer to the recipient and his feedback, especially on the bases of archive materials of "Czechoslovak television" and interviews with survivors of the state enterprise Merkur. The thesis shows that advertising should be primaly informational in nature of socialism, but it also refutes some myths about failure and inefficiency of socialistic ads.
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The Presentation of Death and Dying in The Media and The Influence of The Presentation on The Process of Forming The Attitude towards Death
KADLECOVÁ, Hana
The thesis deals with mass media and the way they treat the presentation of death and dying. Trying to find an answer to the question of whether mass media can have an impact on changing attitudes of contemporary human being to death and dying. The thesis is divided into nine parts. The first four sections form the theoretical framework and characterize today's postmodern society, typical features of contemporary human being ?s behavior, his/her perception of the world and themselfves, the influ nce of education, culture and beliefs. The thesis also deals with the position of mass media in postmodern society, and briefly describes current research on the influence of mass media on people. It mentions the most common dividing of mass media technologies into television, radio, print and the Internet. On this theoretical framework is consequently based the analysis of the presentation of death and dying in various types of media - this part of the thesis is more practically oriented and is complemented by a number of pictorial material. It tries to capture the most significant features of the presentation of death and dying on TV (news, film, advertising) and radio (news and some opinion programs), in the broadsheets and tabloids as well as on internet news, blogs and social networks and also in internet advertising. The thesis concludes that the current mass media are nearly oversaturated with the death and dy ng topic, making the viewer (reader, listener) apathetic and easily accustomed to continuously increasing greater violence. Death pictured by media is unnatural and often violent, in which significantly collides with the lived reality. Media cause devaluation of death and lower its importance, which causes declining empathy towards the diseased and dying as well as the absence of respect for the deceased.
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The optimization of prints in company.
Veselý, Ondřej ; Kacerovský, Jiří (advisor) ; Lukač, Štefan (referee)
Cílem práce je rozebrat problematiku optimalizování tiskových úloh v podnicích. Konkrétně návrh jednotlivých kroků vedoucích k optimálnímu tiskovému řešení, optimalizace a správa tisku externí firmou, tzv. outsourcing. Práce se dělí na část teoretickou a praktickou. Teoretická část se dále skládá ze tří částí. První část rozbírá vhodnost použití tiskových zařízení na základě jejich vlastností a funkcí. Cílem je zobecnit a usnadnit rozhodnutí jaký typ zařízení kde použít. Druhá část práce se věnuje vlastním krokům procesu optimalizace, měkkým i tvrdým faktorům, které mají na tiskové řešení vliv. Kroky jsou analyzovány na základě informací čerpaných převážně z elektronických zdrojů od firem, které se optimalizací tiskového prostředí přímo zabývají. Poslední teoretickou částí je kapitola věnovaná outsourcingu tiskového řešení. V práci jsou popsány výhody i nevýhody této možnosti. Závěrem jsou pak jmenovány největší firmy které se outsourcingu tiskového řešení v České Republice věnují. Poslední částí je praktická analýza tiskového řešení v konkrétním podniku ? Sudop Praha a.s. Na základě konzultací a praktickým seznámením se se stávajícím řešením jsou navrhnuty kroky, které by řešení zlepšily. Informace jsou čerpány převážně z elektronických zdrojů, praktická část je pak výsledkem osobní návštěvy a konzultací se zaměstnanci podniku Sudop Praha a.s.
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