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Legal Regulation of the Radio and Television Broadcast in the Czech Republic
Šebek, Marcel ; Benda, Josef (advisor) ; Šmíd, Milan (referee)
The thesis Legal Regulation of the Radio and Television Broadcast in the Czech Republic deals with an analysis and description of relevant legal regulations applicable in the area of broadcasting and television in the Czech Republic and with a closer insight in the main legal institutes and entities. A theoretically-juridical opening is followed by an introduction of the Czech Republic and European Union legal systems. The core of the thesis is the main topic, which is the legal regulation of the radio and television broadcasting in the Czech Republic. This part is opened by a short historical abstract followed by chapters dedicated to particular legal regulations. The Broadcasting Act, the Act on Czech Television, the Czech Television Code, the Act on Czech Radio, the Czech Radio Code and the Act on Audio Visual Media Services upon Request are described in individual chapters. The closing part is dedicated to some of the legal regulations and their provisions that are more remotely related to the subject. Individual chapters describe relevant legal institutes of the Act on Advertising Regulation, the Advertising Council Code of Ethics, the Consumer Protection Act, the Commercial Code and the Civil Code.
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Revenues of the Organising Committees of the Summer Olympic Games
Žižka, Martin ; Šíma, Jan (advisor) ; Kolář, František (referee)
Title: Revenues of the Organising Committees of the Summer Olympic Games Objectives: The main objective of this work is an analysis of the main revenues of the particular Organising Committees of the Summer Olympic Games. The ticketing is primarily analyses in this work. The second objective is to adjust and calculate a mechanism for transfer of currency. Values in national currencies are converted to CZK 2010, these values reflect the true value of what would have been payable in 2010 if the Olympics Games were held in the Czech Republic. Methods: The work uses methods of secondary analysis of documents for the data collection. The basic aggregate consist of the Summer Olympic games held 1896-2008, the estimates from London (2012) and Prague (2016,2020) are add to comparison. Variables are: revenues of the OVOH, revenues from television rights, revenues from a sponsorship, revenues from the TOP, revenues from ticketing, the average price of the sold ticket, the most expensive and the cheapest tickets at the Opening ceremony and number of the total sold tickets. The convert mechanism is used for convert and calculated with the exchange rates, the purchasing power parities and the consumer price index. The following analyses apply for the evaluation of results: the trend analysis for monitoring the...
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Quality measurement of analog and digital terrestrial television broadcasting
Zach, Ondřej ; Polák, Ladislav (referee) ; Slanina, Martin (advisor)
This bachelor‘s thesis deals with the description of basic features of the analog and digital television broadcasting and suggestion of a method for objective video quality evaluation at both broadcasting types. The base of this thesis is description of picture broadcast technology in analog and digital form. Also principles of some video quality evaluation metrics are described. In this thesis, a method for video quality comparison is suggested, including a verifying of this method. According to this method, sequences at changing broadcasting conditions were recorded for both broadcasting types. The quality factors of these sequences were computed and on the basis of these factors, the analog and digital TV broadcasting were compared.
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Public service broadcasting in the European Union, organization and functioning: Study 5.309
Šmíd, Milan
Způsob organizace rozhlasového a televizního vysílání má v různých zemích různou podobu, podmíněnou politickými, ekonomickými, technologickými a kulturními specifikami daného státu. Při určité míře zjednodušení lze v této rozmanitosti vysledovat dva typy vysílání, které jsou výsledkem historického vývoje, a z něhož vyplývají také dva odlišné typy organizací (co do formy společnosti, financování, způsobu řízení, požadavků na programové výstupy atd.), jež toto vysílání provozují. Jedná se o rozhlasové a televizní organizace veřejného sektoru (státní nebo založené veřejným právem) a soukromého sektoru.
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The effects of the process of digitalization on Czech TV
Vácha, Pavel ; Mathé, Ivo (advisor) ; Myslík, Václav (referee)
This work describes the effects of the process of digitalization of the terrestrial
television signal broadcasting on the Ceská televize (Czech Television) station as
a public service broadcaster. The introduction provides a basic explanation of the
term digitalization and the history of digitalization of television production as the
first stage of digitalization of the terrestrial television signal broadcasting.
The first chapter presents a brief history of television and the television market
in Czechoslovakia and the Czech Republic which also indicates the situation in
the market before the process of digitalization of the television signal
broadcasting began. The next section presents an overview of the legal
framework of the process and the technological solution.
In chapters dedicated to two new programme groups whose origination is made
possible by a change in the broadcasting of the signal, their creation is described
in the context and the first years of broadcasting are evaluated. The thesis also
deals with the issues related to the emergence of new private television stations
and their influence on the Czech Television.
In conclusion, the audience is analyzed as one of the indicators of success and
trends established by the process of digitization in the market and the future
development in the television market from the viewpoint of the Czech Television
station is addressed.
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Czech television - co-producer of drama features
Koštýř, Jiří ; Svoboda, Otakar (advisor) ; Kallista, Jaromír (referee)
Czech Television has been one of the major supporter of Czech cinematography ? as a co-producer of Czech films nearly twenty years. It participates during International co-productions as well. It has engaged in a production of 210 film projects since 1992. This amount includes also documentaries that go into theatrical distribution more and more often. My degree work ?Czech television - co-producer of drama features" deals with the meaning of cooperation between independent producers and television institution characterized as a public service. I try to answer - by the historical development and by my own experiences - this question: why it is important to keep not only Czech cinematography but even tv broadcasting (public service) in this era of geopolitical changes. It is possible to find the perfect symbiosis between an independent producer and a co-producer, between an owner of rights and the broadcaster that will lead to harmonious cooperation and that will lead to fulfillment of wishes and visions of both sides? Or will the commercial skills of some cultural ?gold-diggers?, who believe that the top of art is only business, predominate?
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Reklama a média
Maříková, Michaela ; Polívková, Jana (advisor)
Bakalářská práce popisuje základní charakteristiku reklamy a srovnání její pozice ve vybraném sdělovacím prostředku-televizi v České republice a v Německu. V teoreticé části je definována reklama a popsán její vývoj až do současné doby. Porovnání její pozice v oblasti televizního vysílání probíhá na základě několika kritérií-legislativní vymezení a právní úpravy, způsob financování a obecné názory a postoje obyvatel obou zemí k dané problematice.
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