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Creating relationships to readers based on ELLE magazine
Večerková, Tereza ; Macků, Lucie (advisor) ; Bredárová, Kristina (referee)
The Bachelor thesis "Creating relationships to readers based on ELLE magazine" aims to learn which way printed and periodic media obtain and keep their readers, primarily lifestyle magazine ELLE. Theoretical part serves for understanding the media, explaining the terms like marketing, advertising, media product and other areas closely related to the media and their activity. One section of the theoretical part is also formed by the introduction of the way of research which is put into effect in the practical part.
In the practical part magazine ELLE is introduced from its history up to its launch in the Czech Republic and its success in recently sold copies, as well. In this part the content analysis of 13 copies of ELLE magazine from September 2014 to September 2015 has been accomplished. The pages of the magazine are divided on the basis of their contents into beforehand created categories and examined in depth in terms of contents. In the practical part there are also analysed interviews with the respondents who read ELLE magazine. Their answers are compared and the reasons for their reading ELLE magazine are found out. In the practical part there is also comparison of the archival magazine with its current copies. Using the content analysis, interviews and learning the development of the magazine, the picture of formation of the relation to readers has been formed.
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Personnel selection
Mužíková, Lenka ; Kolman, Luděk (advisor) ; Nosek, Ondřej (referee)
This bachelor thesis deals with selection of employees in the state administration. Approaching the problem of the possible presence of nepotism in selection of employees. Thesis is divided into theoretical and practical part. The theoretical part deals with the search, recruiting and selecting staff from literature. The next point of the theoretical part is the selection of employees in the local government units on response to the law n. 312/2002 Sb., which is about local government units officials and amended later laws. In the theoretical part are the social and human consequences of the choice of employees in connection with nepotism. The practical part is focused on interviews with employees of municipal office.
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Interview as an important part of social work in homes for the elderly
KOTLÍNOVÁ, Lucie
Population ageing in the Czech Republic and efforts to meet the widest spectrum of needs of clients of the homes for the elderly are currently very live. This thesis deals with the role of the conversation in a social work in the homes for the elderly. The main goal of this thesis is to show how some of the needs of the elderly could be met through the interview with a social worker. In the first part, the elders' lives changes are described, specific needs and tasks comming with the advanced age are identified and basic principles and aspects of communication are explained. In the second part of the thesis, the homes for the elderly are defined according to the law 108/2006 Sb. This part also describes the propperties of these homes and considers the purport of moving/placing the elderly there. Moreover, it presents the main principles of the interview with the client of the home for the elderly. Last part of this thesis is dedicated to a discussion of limits and other aspects of this kind of interview. Being aware of all the changes, specific needs and other tasks that come with the advanced age as much as of the basic principles of the communication with the elderly, the interview can become a very effective instrument for meeting the clients' needs.
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To general principles of acquiring foreign language by child
BALOUNOVÁ, Romana
The submitted M.A. thesis builds on the B.A. thesis entitled On general questions of psycholinguistics and develops factual points of departure related to the topic of adoption of a foreign language by a child. A part of the theoretical section is the definition of basic concepts in the field of psycholinguistics, in particular developmental psycholinguistics, and the design of the notion of adoption of a foreign language by a child. The primary goal of the study is to provide a comparative listing of the individual theories of adoption of a foreign language by a child, not only at the level of the mother tongue, but at the level of a second language as well. The basic theoretical concepts of adoption of a foreign language are based on linguistic, psychological and especially psycholinguistic scientific research. The other goals of the thesis include the definition of extensive variable determinants which participate in the process of adoption of a foreign language by a child and also influence the resultant level of adoption of a non-native language. In the concluding part of the theoretical compilation, space is provided for the psycholinguistic aspects of adoption, such as enunciative, speech and written displays of a foreign language. The empirical part is built up in a way so that it highlights the applicability of the process of adoption of a foreign language by a child in a natural environment, i.e. in a bilingual family environment where the resultant process is the most effective and verifiable. For this reason, it is not possible to talk about learning a foreign language but rather about the adoption of a second language.
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Social networks and their marketing potential for small and medium businesses
MRÁČKOVÁ, Tereza
The work is focused on the use of social networks by small and medium sized businesses. The theoretical part first discusses the history and description of selected social networks. For four most popular networks, Facebook, Instagram, Twitter and LinkedIn, it described how the company can advertise. The work is described paid forms of advertising in these four social networks. It is described what method of paying for ads and ad placements exists. The practical part is divided into two parts. The first section analyses the chosen company. The work is included an interview with the managing director of the company and on the basis of this interview and self-exploration firm is executed proposal to improve the use of Facebook and other social networks. The second part of the work is focused to the questionnaire survey. It was created 10 hypotheses, and using them was written questions. Hypotheses are after collect a sufficient number of responses evaluated.
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Geopolitické postavení Ukrajiny
Honsová, Jana
HONSOVÁ, J. Geopolitical position of Ukraine. Diploma thesis. Brno: Mendel University. Faculty of Regional Development and International Studies, 2014. Thesis Supervisor Mgr. Lukáš Nevěděl, Ph.D. The thesis is divided into two parts, theoretical and practical. The theoretical part contains a detailed analysis of selected literature related to geopolitics, political geography, Ukrainian history and present. In addition to describing linguistic, religious structure of the population and results of the Ukrainian elections in 2004. Theoretical part also describes the geopolitical situation in Europe, the structure of Ukraine and the Ukrainian crisis issue for November 2013 - March 2014. The practical part of the thesis investigates through interviews opinions and attitudes of Ukrainians in the Ukrainian crisis and the future development of the country.
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Geopolitické postavení Kavkazu
Marta, Aleš
MARTA, A. Geopolitical Position of Caucasus. Diploma thesis. Brno: Mendel University. Faculty of Regional Development and International Studies, 2015. Thesis Supervisor Mgr. Lukáš Nevěděl, Ph.D. The thesis is divided into two parts, theoretical and practical. The theoretical part is especially concerned with introduction of political geography and geopolitics as independents sciences, with history of Caucasus, his physical-geographic character and conflicts in Caucasian unstable regions. This part is after all closed up by determination of Caucasian martial-protective, economical and energetic relationships with nearby states. Analogous to theoretical part, the practical part is also divided into two parts, quantitative and qualitative. Whilst quantitative part's focusing on region's geopolitical dispensation and religious or language diversity, that qualitative on the contrary point out the Caucasian social side and everyday life within it.
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Interviews with Graphic Designers
Šafářová, Gabriela ; Přidalová, Kateřina (referee) ; Macháček, Mikuláš (advisor)
My diploma thesis consist in creating short videos. I have been interviewing important Czech graphic designers of an older generatin and I've been interested in socio-historical background which a profession of graphic design had before Velvet revolution and before new media coming. The project got a name Graphic Design Talks. The videos are put on Facebook with other information about each designer. I would like to continue interviewing new deigners add new videos even after I finish my study.
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