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The Czechs and Beer
Červenka, Jan
The text contains some results from researach focusing on beer and the associated beer-culture from the perspective of the Czech public.
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Marketing strategy of Měšťanský pivovar v Poličce, a.s.
Navrátilová, Pavla ; Zeman, Jiří (advisor) ; Geschmay, Jan (referee)
The thesis focuses on the marketing strategy of Mešťanský pivovar v Poličce, a. s. (The Citizen's brewery in Polička, a.s.) and carry out its analysis by using marketing tools. Based on the analysis I give the brewery recommendations how to improve its strategy. In the theoretical part of thesis I introduce more closely discipline of strategic marketing and its instruments and methods used.
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The position of brewing industry in the Czech Republic
Baxa, Milan ; Kašpar, Václav (advisor) ; Volšta, Milan (referee)
The aim of this bachelor thesis is to analyze the brewing industry in the Czech Republic and to consider the latest trends in the brewing industry at present. The thesis is divided into five chapters. The first chapter characterises the position of the brewing industry in the national economy of the Czech Republic. The most important section of the thesis is the second chapter, which analyzes the production of beer and the structure of the branch in the Czech Republic. Export of Czech beer abroad is described in the third chapter. The fourth chapter of this thesis considers the production of beer in the world and the position of the Czech Republic in the world production and export of beer. The fifth chapter deals with the comparison of the consumption of beer and wine, which is currently the biggest competitor of beer in the market.
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Segmentation of beer market in South Bohemia
Brázdová, Zuzana ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
The diploma thesis called Segmentation of beer market in South Bohemia aims to detect market segments on beer market in South Bohemia. In the first theoretical part methods of market research and market segmentation are summarized. The second practical part includes primary research and process of detection of market segments. At the end the marketing suggestions for each particular segments are stated.
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Business Valuation of BERNARD Family Brewery
Voplakal, Tomáš ; Mařík, Miloš (advisor) ; Hejduková, Markéta (referee)
The thesis consists of a business valuation of BERNARD Family Brewery, a brewery headquartered in the town of Humpolec and belonging to a group of several smaller breweries (related to its size). In 2001, top management decided to finance its company growth through venture capital. The main objective of this thesis is to indicate the market value as of 1/1/2009 by utilizing appraisement measures in accordance with International Valuation Standards (IVS). The business valuation is primarily determined using two well-known valuation approaches - adjusted present value method (based on income analysis) and comparable companies analysis (based on market analysis). In addition, the use of advanced statistics is applied when needed. The purpose of this assessment is to find an appropriate value for owners and other third-party stakeholders. In order to provide a full range of understanding, the paper consists of six main parts that involve a company profile, strategic analysis, financial analysis, value drivers, financial plan and a final valuation. Further, all these parts are split up into few sections.
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Strategic and financial analysis of Pivovar Janáček, a.s.
Pjevič, Marek ; Jurečka, Jan (advisor) ; Němý, Josef (referee)
Final thesis focuses on strategic and financial analysis of Pivovar Janáček, a.s. Strategic analysis researches the beer market in the Czech Republic. Thesis analyzes beer industry and its role in OKEC, beer consumption, beer production and structure of the beer market in the Czech Republic. Furthermore is analyzed labeling beer, taxation of beer and export of beer. Financial analysis deals with horizontal and vertical analysis of financial statements, analysis of liquidity, rentability, activity, debt ration and also analysis of predictive models. Perspectives of the company are summarized according to previous analysis in the conclusion.
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