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The Czech Business Environment from the Point of View of German Investors
Polišenská, Lenka ; Müllerová, Františka (advisor) ; Černá, Iveta (referee)
The aim of this thesis was to evaluate the Czech business environment, to determine its specifics, strengths and weaknesses including addition of the point of view of German investors. The method of situation analysis of the particular factors, which determine the business environment, with addition of the surveys of ČNOPK based on questionnaire examination, that are regularly done by this institution for several years, and of the individual interviews with the representatives of the firms of German investors or institutions acting in the field of German-Czech economic cooperation, was used to reach this aim. This thesis should be the source of information for the future entrepreneurs on the Czech market, above all for potential German investors.
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Analysis of environment of the company Severočeské doly, a.s
Nerudová, Andrea ; Dvořáček, Jiří (advisor) ; Slunčík, Peter (referee)
The bachelor's thesis analyses a business environment of the company Severočeské doly, a. s.. The company's core business is the excavation, processing, and sale of brown coal and associated raw materials. The thesis has two parts, theoretic and analytic. 7S analysis is used to analyse the internal business environment. Porter five forces analysis is used to analyse the microenvironment and PESTLE analysis is used to analyse the macroenvironment. The last analysis is the SWOT analysis, in which I use outcomes of previous analyses. The main goal of this thesis is to analyse key factors, which have positive or negative influence on the company.
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Development of organic wine production and its trends in EU countries and the Czech Republic
Beránková, Anita
The diploma thesis focuses on the assessment of the current situation in the industry of organic farming, particularly organic wine production in the Czech Republic and in the selected countries of the European Union. For the thesis, France, Italy and Spain are selected to be compared with the Czech Republic, due to the highest worldwide production of the organic wine in these countries. It compares the national and international environment of organic farming as well as of organic winemaking; compares political, economical, social, technological, legal and ecological factors. Further analyzed is competitive environment (by using of Porter's five forces model), industry life cycle, research on consumers of the industry (organic farming as well as organic winemaking) and information for customers. In the final part of results, SCOPE planning model summarizes the situation. The main goal of the thesis is to suggest changes and recommendations leading to improvements of the organic winemaker's position within the market of organic wine industry and organic industry in general. The main recommendations concentrate on enhancement of customer's awareness when it comes to the word "organic" and on bringing the organic wine closer to customers. The major event happened in 2012, when the legislation of the European Union passed new rules on labeling bottles containing wine made from organically grown grapes. From the 2012 harvest, organic growers are allowed to use the term "organic wine" on their labels. In 2012, total share of organic grape area to the conventioanl grape area in the Czech Republic was 6,1% and grew since 2004 by almost 20 times. French, Italian and Spanish proportion was approximately 2% higher respectively. The potential of the growth of consumption of organic wine in the Czech Republic is very high, but the foreknowledge and purchasing participation of customers on organic products in general is very low. Research on organic products has shown that only 20% of respondents were familiar with organic products. The same situation is represented by results of the research on organic wine, where 23% of conventional wine consumers have consumed organic wine at least once in their life. This is one of the reasons why it is necessary to use modern marketing tools to promote the organic wine and to increase the awareness. The popularity of organic wine is expected to grow steadily in future years.
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Analysis micro and macroenvironment of the company RegioJet, a.s.
Hlaváčková, Kateřina ; Dvořáček, Jiří (advisor) ; Slunčík, Peter (referee)
The thesis analyses micro and macroenvironment of the company RegioJet, a.s. which carries on passenger rail transport. The first part of the thesis focuses on the theoretical basis which is applied on the environment of chosen company in the second part. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. Additionally, SWOT analysis is done by using the knowledge from the macro and microenvironment of the company. The main purpose of this thesis is to describe factors affecting the company and classify the company within a competition.
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Strategic analysis focusing on key success factors for business start-up
Vostarková, Šárka ; Dvořáček, Jiří (advisor) ; Lukeš, Martin (referee)
This master's thesis deals with strategic management. The aim of this work is to implement a strategic situational analysis of a particular company, using the methods described in the theoretical part. The thesis mainly focuses on the company's key successful factors which will be extrapolated from the strategic situational analysis. It is divided into two parts. The theoretical part presents basic concepts of strategic management, further methods used for strategic situational analysis and technique for evaluation and selection of the strategy. In practical part, described methods are applied to the selected company, in this case to the elementary school.
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Specifics of business environment in Austria and possibilities of doing business for Czech subjects on Austrian market
Dědinová, Kamila ; Müllerová, Františka (advisor) ; Vošta, Milan (referee)
The aim of this thesis was to analyse business environment in Austria and to evaluate the possibilities for Czech entrepreneurs and Czech job applicants on this market. The business environment in Austria was analysed on the basis of PESTLE analysis. I have carried out a questionnaire survey for comparison of business and working environment. I have conducted two interviews in order to gain information about possibilities of consultancy for Czech entrepreneurs entering Austrian market. This thesis is intended for future entrepreneurs, who would like to enter the Austrian market and for people, who would like to be employed in Austria.
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Partial Strategies of an Enterprise
Sirotková, Kateřina ; Kovář, František (advisor) ; Veigert, Jiří (referee)
This thesis handles the economic strategy of the firm HATLE-UNIKLEMP. Used methods are PESTLE analysis, Porter's five forces model, SWOT analysis, value chain analysis, and most used method is the financial analysis, in which indicators are applied to absolute indicators and financial ratios of profitability,liquidity, activity and debt. The thesis aims to find solutions to the poor economic situation of analyzed firm and to set a strategy, to ensure a positive future business development.
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COBIT in small business
Steiner, Štefan ; Svatá, Vlasta (advisor) ; Kalina, Jaroslav (referee)
The aim of this work is to develop a universal procedure introducing the concept of IT Governance using COBIT methodology to a small business environment. This thesis understands COBIT as a tool with which is possible to create a new business strategy for a firm and which will provide more competitive force for the firm in the competitive fight. The main contribution of this thesis is a theoretical research, which resulted in the proposal as how should a small company (which close-up characteristic is described in more detail in the work) proceed in a case that it decides to efficiently manage, manage and control the business IS / IT. This theoretical approach is then tested as a case study on a real small enterprise.
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