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Analysis of the loyalty program Telefónica O2 Czech Republic
Javořík, Tomáš ; Koudelka, Jan (advisor) ; Vacek, Miroslav (referee)
This thesis deals with loyalty programs, frequent flyer program, especially Telefónica O2 Czech Republic. The work deals with the very meaning of existence of loyalty programs, about why companies pay to finance these activities. At the same time, the work seeks to capture new trends in these programs and provide guidance on creating an effective loyalty program. The practical part focuses on the development and analysis of the current state of loyalty program of Telefónica O2 Czech Republic. The primary aim is to ascertain to what extent the program is effective in terms of customer retention, or their high performance and also how to participate in creation of the company's image.
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Sales support system and its specifics
Amorim, Markéta ; Černá, Jitka (advisor) ; Staňková, Zuzana (referee)
The theme of the thesis is "The sales support and its specifics." The first part describes the topic from a theoretical point of view and it is drawn largely from literature. The aim of the work is an analysis of sales promotions within the company Tupperware Czech Republic, which belongs between the companies of direct sales. It is also prepared a brief comparison with other representative - the company Oriflame Czech Republic. For to create the holistic view of the subject there was conducted the guestionnaire probe based on the opinion of consultants. Along with other information all has led to a proposal of a wider use of the Internet and social networks (specifically Facebook) as a potential future development of sales support.
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Marketing Communications with an Emphasis on Sales Promotion
JURKOVÁ, Martina
The title of this master´s thesis is Marketing Communications with an Emphasis on Sales Promotion. This master´s thesis is focused on marketing communications of czech beer brands in the company Heineken Česká republika, a.s. The main aim of this thesis is to analyse and describe sales promotion tools which have been used in the chosen company and to propose or recommend new tools which could be potentially used on the basis of comparison of used tools with the tools which can be found in the literature.
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Utilisation of financial resources for promotion a company
BÁRTÍKOVÁ, Hana
The aim of this thesis is the evaluation of using financial resources for promotion of a company and to propose their appropriate changes. I have chosen company ČZ a.s. with production plant in Strakonice. This company is one of the biggest engineering companies in South Bohemia and even in the Czech Republic. Thesis is pointed to evaluation of the means of promotion. Top management of ČZ company give it to me all necessary informations to perform analysis.
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Sales promotion and its forms in chosen company
HLAVATÁ, Renata
This bachelor thesis is intended to make an analysis of sales promotion in chosen company - DM drogerie markt, s. r. o. and to propose improvement measures on the basis of analysis of current situation.I analysed current situation on the basis on information from the company. I found that the firm uses plenty of the sales promotion is on a high level.Firm DM drogerie markt, s. r. o. trades with dry goods. There is very strong competing business. Company seeks its customers and keeps current customers. To the effect performs loaded loyalty bonus. Sales promotion and advertising are image of the company.
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Evaluation of the Loyalty Program and the Possibility of Further Expansion of this Program in Pharmacies ALMA
SKÁLOVÁ, Veronika
In this Bachelor thesis were processed Topic: Evaluation of the loyalty program and the possibility of further expansion of this program in pharmacies ALMA. The aim of this study was to evaluate the loyalty program in the pharmacy ALMA and options for further expansion into partner pharmacies ALMA. The practical part of this thesis was divided into three parts. In the first part of this thesis there was an assessment of the loyalty program using internal data obtained of sale system and from interviews with pharmacy staff. In another part of the thesis there was marketing research carried out, which was conducted among pharmacy customers. Questionnaire survey investigated how often customers visit a pharmacy, whether they are satisfied, and under what conditions would regularly buy at the pharmacy ALMA. In the third stage of this thesis were having suggested the possibility of extending this program in the pharmacy ALMA and partner´s pharmacies ALMA.
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Marketing communication in tourism
JUSKOVIČOVÁ, Klára
The aim of this graduation thesis was to analyze some possibilities of marketing communication in tourism. For this analize were chosen travel agencies in Tábor. The partial objects consisted in the analysis of supply of researched travel agencies including their marketing communication. There was found out also demand of products in tourism. After analyses were prepared some recommendations for improvement.
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Tools of the communication mix of small businesses
PEŠTOVÁ, Lucie
Use of tools of communication mix for companies promoting the market is very important. Tools are used because of insufficient public awareness. Thanks to them, the company is able to influence the buying behavior of customers. The aim of this work is to analyze the differences in the communications mix of business services. Determine the advantages and disadvantages of the different business entities organized to design and improve the quality of the communication mix. For analysis were selected three companies, which were examined ways and modes of use of tools of communication mix. Draft measures to improve the quality of the communication mix was determined having regard to the financial possibilities of business.
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Advertisement as a part of sales promotion, accounting and tax context
RÁSOCHOVÁ, Martina
The aim of my work is to characterize advertising and sales promotion and their relationship between them. I focused on the method of accounting of the advertising, relationship between procurement of the advertising and its´ use in tax system of the Czech Republic. I also focused on the possibilities of tax-deductible expenses and deductible claims.
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