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System for internet communication
Kubowský, Jiří ; Popovský, Vítězslav (referee) ; Krček, Petr (advisor)
This bachelor´s thesis solves development and realization of a system for internet communication. The System must allow communication betwen two clients and communication of more users in discussion. The System is based on client/server network architecture. It was developed under OS Windows 7 and implemented using C# programing language.
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The Market Research of The Written Communication Courses
Čeladníková, Tereza ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee)
The principal theme of this work is the courses of written communication. The theoretical part mainly focuses on the business plan and the market research. The practical part describes the evolution of internet communication and continues with a business plan which comprises the concept of courses of written communication. Based on the market research, the goal of the work is to find out whether the chosen focus group would be interested in this kind of courses. The market research consists of the secondary and primary research. The primary quantitative research served as a tool to update the secondary data. As a qualitative research the author used the individual in-depth interviews. The work concludes by evaluating the results of the market research and serves as a recommendation for managers of educational institutions.
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Online marketing and its use for specific e-shop
Böhm, David ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
This bachelor's thesis deals with online promotion of electronic shop, namely of e-shop naradi-za-babku.cz. The aim of this thesis is to propose an online marketing strategy for named e-shop and define general recommendations on how new established e-shops should proceed with their promotion on the internet. This thesis is divided into four chapters. The first chapter presents e-commerce in general. The second part offers a theoretical definition of online marketing, its tools and features of web analytics. The third part is practically oriented and deals with promotion of specific e-shop. The last chapter offers a summary of recommended procedure of online promotion for new established e-shops.
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Analysis of demand university students in tourism
Štefanová, Zdeňka ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
This bachelor thesis focuses on analysis of questionnaires which refer to demand of university students in tourism. First part deals with tourism generally. There is a short description of history and trends in Internet social networks which are closely connected with tourism and new form of communication among young people. This chapter also includes a typology of tourism which is important for the analysis. The second part pays attention to university student duties and rights and defines Czech university education. The third part deals with a breakdown of the questionnares which were made exclusively for this bachelor thesis and gives characteristics of university students preferences in tourism.
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Use of web 2.0 in marketing
Vorel, Tomáš ; Pešek, Ondřej (advisor) ; Vojtěchovská, Martina (referee)
This bachelor's thesis deals with the development of the internet into the present state, newly formed communication platforms and the possibilities for marketers. The aim of this paper is to define the internet trends and describe the shift of customers' thinking. The thesis adverts to the hidden potential of internet users, the groundswell, and outlines possible style of approaching them. Firstly, the author describes the internet development and its specific features and character just to later show various tools usable for marketing. Further it deals with the shift of customer thinking and strategies required to be applied for a successful approach of public. All mentioned is demonstrated on a Dell case study. Dell has used the modern internet tools extensively over last 5 years and the author shows the results and impact on company. To conclude, Dell style of dealing with customers is confronted with the opposed Apple approach.
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Usage of the Spa Internet Marketing
GOTTWALDOVÁ, Jana
The theme I have chosen for my diploma thesis is named "Usage of the Spa Internet Marketing``. It is focused on the Spa in Hodonín and the results of the marketing research which assignes the great importance to the internet during the process of information and the point-to-point communication with customers. Hodonín Spa is young and modern facilities located in the South Moravia, whose sole owner has been the city of Hodonín since 1993. The Equipment is used to treat the musculoskeletal system, relaxation, and also offers reconditioning wellness stays. The aim of this study is evaluate the current use of the Internet Marketing Spa, its coverage and propose ways to improve in this area. The operational objective is to determine customer satisfaction - self-payers - the internet presentation of the Spa, their attitudes and opinions of the other tools of Internet communication. The basic terms and the Internet Marketing methods are defined in the theorethic section of the diploma. These findings became the basis for a personal interview with a marketing specialist and to define and evaluate the tools of communication of the Spa. The lists of questions were the way used to collect the primary facts about the customer´s satisfaction and their attitude to the www presentation. Consider the finance, personal, technical and other possibillities the Hodonín Spa´s internet activities fulfil the function very well even in the confrontation with other similar facilities. The research results and the Facebook realized advertising campaign on my own found out the improvement ways and the new suggestions of a ppc advertising, an emailing, a sales promotion and social networks. The improvement of effectivity communication with clients was the goal of these suggestions. The Spa´s internet activity is necessary at the present competition time. The Marketing department should adequately reacts on this situation to improve the customer relations.
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Intenet as a means of communication and advertising firms
Vongrejová, Alena ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The aim of the bachelor thesis was the practical ability to use emphirical datas about web page design and their application on chosen company. The thesis is divided into three chapters. The first chapter explains the concept of the internet communication and analyzes all its parts in detail. The second section deals with the evolution of the internet communication and the history of the Internet till the present days. The second chapter sums all the obtained information and technologies used in the process of company's web page design. The third chapter contains practical web page creation of the chosen company with the evaluation and author's recommendations. The conclusion evaluates the entire thesis and includes the author's opinion.
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Internet Communication
Hubka, Michal ; Pokorný, Pavel (advisor) ; Přibil, Jiří (referee)
Internet communication is becoming increasingly frequent communication tool, compared to the normal communication (like phone calls, sending letters, etc.). Work described the development of Internet communication, focusing also on its forms (formal and informal). Based on these forms of work it also demonstrated how to create a username or avatar, that applies to the traffic. The thesis focused on the social networking site Facebook, which is becoming increasingly popular. Pointed to the history, usage and also describes the basic functions. Facebook is very good commercial tool, so the work is focused on displaying the possibility of commercialization of this social network. The thesis pointed to other social networks, which may not be as popular, but worth a demonstration. Generally it's not just a social network that could be used for Internet communication. On the contrary, this form is younger than communicators, which are also described and introduced. It focused on the best-known communicators such as ICQ, Skype, etc. The work is a survey and analysis, which focused on the global Internet communications. The thesis is based on research. Firstly, there is a focus on the security account on Facebook, as well as the use of online communications companies and finally to use Internet communications of the faculty.
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