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Strategické řízení vybraného podniku v oblasti cestovního ruchu
Hrůza, Tomáš
Presented bachelor’s thesis analyses strategic management of a selected tourism company and suggests approaches to help its future development. This work aims to perform the outside and inside environment analysis by using best-suited meth-ods, such as PESTE, Porter’s five force model, SWOT and others. Furthermore, this work evaluates Revenue management observed in a company. Based on previous analysis applicable strategic recommendations were suggested.
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Customer Satisfaction
Franek, Jan ; Remsová,, Kateřina (referee) ; Schüller, David (advisor)
The subject of this thesis is to analyze customer satisfaction of the climbing center „Tendon Wallstreet Jihlava“. The thesis is divided into four main parts. The first part is the goals of the work and the chosen methodology. The second part contains a theoretical description, which is based on literature. In the next part I use selected methods and analyzes to map the current situation. The last fourth part is the actual proposal based on the findings of the questionnaire survey to improve the level of customer satisfaction.
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Customer Satisfaction
Kučera, Tomáš ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
The diploma thesis focuses on customers satisfaction in chosen company. Based on results of sectorial analyses there were made up proposals there in order to increase satisfaction of customers. First part of the thesis describes theoretical data. Next part analyses current situation of the company via internal and external background. With the help of questionnairy survey actual aspect of customer's satisfaction was analyzed as well. After data aggregation from the questionnaire acquired information will be evaluated and consequently there will be created particular proposals there in order to increase satisfaction of customers.
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Business Plan – Establishment and Operation of Crossfit Gym
Klinger, Erik ; Adametz, David (referee) ; Heralecký, Tomáš (advisor)
This Bachelor thesis deals with the business plan for the establishment and operation of crossfit gym. The Bachelor thesis is divided into two parts, theoretical, analytical and practical. In the theoretical part are described aims and defined basic terms. In the analytical part, the current market situation is analyzed using theoretical knowledge. In the practical part is the actual implementation of the business plan.
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Customer Satisfaction and Proposals for Its Improvement
Stupka, Rudolf ; Škrabiš, Václav (referee) ; Schüller, David (advisor)
The diploma thesis focuses on customer satisfaction. The main purpose is the evaluation of the component analyses which is followed by the composition of proposals on how to improve the level of customer satisfaction. The first part of the thesis is concerned with theoretical background. The other part presents the examination of current situation by the means of internal and external analyses. The current customer satisfaction level is studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction based on previous analyses.
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Business Plan
Valentová, Marta ; Březina, Drahomír (referee) ; Hanušová, Helena (advisor)
This thesis deals with the business plan of a company development BRISK. The practical part includes the analysis of the present condition of the company (sales, competition, SWOT analysis). Subsequently, a proposal to purchase equipment companies other machines. This proposal is processed in two variants, including their evaluation and final recommendations.
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Business Plan
Zemanová, Lucie ; Ing., Bc.Vanda Casková (referee) ; Hanušová, Helena (advisor)
Subject of bachelor´sthesis is focus on processing bussiness plan to organize suburban swimm camp for children,which is every year organised by an organize swimm Kometa in Brno. This thesis contains all necessary information and analysis, which are essential of creation a specific offer and determination suitable marketing stratégy.
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