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Products of tourism in tourist information centres in the region Posázaví
PETRŮ, Soňa
Bachelor work deals with the region Posázaví, own chosen area deals with Middle Posázaví, demarcationed of towns Světlá nad Sázavou and Zruč nad Sázavou. It was executed the analysis sociable and cultural aims of tourists in the region Posázaví, analysis of chosen tourist information centers products in Světlá nad Sázavou, Ledeč nad Sázavou and Zruč nad Sázavou. It was executed marketing research form of questionnaire saving. It was created two types of questionnaires, one for tourist information centers and one for tourists, which visited chosen towns in August 2006. On basis of questionnaire saving for tourist information centers were analysed products of chosen tourist information centers. Results gained by second questionnaire saving were background for creation of new product of tourism. New product is tree-day trip, sport´s weekend in the region Posázaví, sold as package of services.
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Promotion Activity of Tourist Information Centre in České Budějovice
SMETANOVÁ, Zdeňka
The aim of my bachelor thesis was evaluation and analysis of the statistical data gained from the questionaire investigation which took place in České Budějovice in summer months 2007. The evaluation was followed by creation of base for quality improvement of the advertising materials of the Tourist Information Centre in České Budějovice.
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Event marketing and its role by the formation of tourism trade products in tourist information centre in Pilsner City
DENKOVÁ, Lenka
My bachelor work deals with the Event marketing and its role by the formation of tourism trade products in tourist information centre in Pilsner City. The problem which I solved in my work is an unsufficient cooperation between ZOO and IC. The result of my work is a suggestion of solution how to intensify and improve the cooperation between the IC and the ZOO in Pilsen, with minimal requirements on their budget. I believe that my solution would bring benefit not only to those two organizations but would also be attractive for general public.
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Tourism product in tourism infocentre Pelhřimov
SAMKOVÁ, Michaela
Bachelor´s thesis stay tunned as a help for the development of tourism in Pelhřimov. The objective is to design a new tourism product for the Tourist information centre in Pelhřimov, the task of which is to enliven tours of existing attractions, their promotion and attract tourists to the town.
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Tourism product in tourism infocentre in Telč
RIPPEROVÁ, Lenka
This bachelor work analyses the supply of tourism product in tourist info centre in Telč. It characterizes the more important natural and cultural-historical sighs in Telčsko. It summarizes results of questionnaire research. The research examines visitors in Telč and its neighbourhood, their destinations and how they use the Tourist board in Telč. On the basis of the research new product was created {--} combining hiking and sighseeing.
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Tourism product in tourism infocentre České Budějovice
KRÁLOVÁ, Miroslava
Českobudějovicko is the district situated in Southern Bohemia. Českobudějovicko can be found in the neighbourhood of town České Budějovice. The town was founded by King Přemysl Otakar II. in 1265 on the junction of Vltava and Malše rivers. This city lies in 381 metres above the sea. České Budějovice has population near one hundred thousand. It is a city full of history, magnificent monuments, but it can figure as a commercial, administrative and cultural centre. The České Budějovice district with its almost intact enviroment, its numerous ponds, forests and hills offers many opportunities for a pleasant holiday, hiking and cycling. Visitors can find here a lot of cykloturistic routes so when they decided to see the region from the bike, they are getting to know this region best. The best known sights of České Budějovice are castles, Black tower (it measures 72 meters) or historic Town Hall in the Přemysl Otakar II Square. This square is square-shaped and one hectare large. In the middle of the square is situated the baroque Samson{\crq}s Fountain from the 18th century decorated with a statue of Samson fighting with a lion. If tourists are hungry or thirsty they can wisit a restaurant. Most of today`s restaurants and hotels have a wide tradition, so it is a pleasure to sit down and taste some meal or beer and a half wich is real Bohemian product. The best-known beer in the world is certainly Budvar. When visitors want to know something they can use the tourist information center. The maps, guide books with description of the town or another souvenirs are sold there. People who live there say, that you may tour this district at any time of the year and you will allways find in it a new, still undiscovered, beauty.
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