|
The role of packaging in consumers' purchasing decisions
BÍNOVÁ, Zuzana
The aim of this work called: The role of packaging in consumers purchasing decisions was to find out the packaging on understanding the values and creating the images of product. Respectively to find out the influence on shopping decisions of consumers and to evaluate the current status of packaging strategy of a chosen company and the influence of the status on the attitude of customers. Based on the analysis, we were to offer suitable improving arrangements.
|
|
Constribution to the Reception of Art Works in Theory and Practise
MÁČOVÁ, Eva
This thesis deals with the problems of reception of art works. The theoretical part induces this theme. It lists the most common factors which influencing our perception and assessment of art works and watching them from the position of art teacher. The practical part is trying to work with these findings in the glass objects and is also verified in the pedagogical work with children in the gallery.
|
|
Fascination by Light
MÁČOVÁ, Nina
The theoretical part includes sections on various theories light and colors concepts in relation to the historical context. It also deals with topics that are directly related to light, such as shading, lighting, etc., and their symptoms in art, painting, glass, mosaic and glass windows. The practical part is trying to capitalize on the knowledge gained in the file author's books as light objects. For those is attention focused mainly on specific features of various materials and their effect on humans in conjunction with the light.
|
|
Perception in IT service management context
Vencovský, Filip ; Bruckner, Tomáš (advisor) ; Řezníček, Václav (referee)
Perception is a phenomenon, which comes in contact with IT service at a number of points. At every point certain risks may be identified. Based on IT literature, the research (ITIL Service Design, Quality management for IT services etc.) has identified three core problems: problem of a business needs externalization, problem of a service specification and problem of interpretation of specifications and contracts. For explanation, findings from cognitive and social science, philosophy, marketing and law are used. A synthetic model, which clearly displays the core problems, is created from relevant claims.
|
|
Education for Deeper Perception of National Identity through Art Education (younger school age)
MACHÁLKOVÁ, Martina
The central theme of this thesis is national identity in art education. First of all deals with a definition of terms education, perception, school age, and of course the definitions of national identity and its related terms of identity, habits, traditions, culture and society. The thesis describe the knowledge about our nation through art education and provides ilustrative examples for working with children during the school day. This bachelor thesis server ether to highlight the issue and oves the possibility of further exploring the theme of national identity in art education.
|
|
The function of beauty in pre-school education.
LUSTOVÁ, Martina Mangaldéví
My bachelor's thesis entitled "The function of beauty in pre-school education" deals with esthetic perception of the world in pre-school education with emphasis on the function of beauty and how it acts on the child. The theoretical portion defines terms relating to esthetic education, such as beauty, esthetics, art, and kitch. The thesis also deals with the history of esthetic thought, the specific ways in which pre-school children perceive, and possibilities for teaching esthetics in contemporary pre-school education. The practical section of the thesis describes the "Our Tree" project, which is focused on the development of perception and creative expression skills. The project consisted of the following sections: "Beauty of Autumn", "Beauty of Winter", and "Beauty of Spring". Upon completion, the project was evaluated. The objective was to determine whether children are capable of judging beauty. The thesis concludes with statements by pre-school teachers.
|
|
The life of tree - notree
MACHÁČKOVÁ, Tereza
Cílem této práce je doložit hloubku a důležitost sepětí člověka s přírodou a na základě této myšlenky vystavět výtvarný projekt, zúžený na vztah člověka a stromu Tento projekt by měl děti citlivě vést ke schopnosti hlubšího vnímání a pozorování přírody, k uvědomění si její nenahraditelnosti a krásy. Teoretická část práce se zaobírá zobrazením přírodních motivů s akcentací motivu stromu v průřezu dějinami umění a částečně literatury. Strom tedy vnímáme jako symbol, který může přírodu jako takovou charakterizovat. Část praktická sleduje význam environmentální tematiky ve výtvarné výchově a zaměřuje se na uvedení výtvarného projektu do školní praxe.
|
|
CHILDREN´S PERCEPTION OF PREVENTION AND INJURY AND INTOXICATION RISKS
KOŽENÁ, Martina
At present, there is a high number of epidemiologic studies dealing with children´s injuries and intoxication but children´s view seemed to be interesting to be focused. The aim of this Diploma work has been to provide readers with a children´s view of injuries and intoxication, their perception of risks and the knowledge of prevention.
|
|
Tourism and recreation in selected area of Šumava foothills
PYROUTKOVÁ, Martina
This work is mainly focused on evaluating the current state of tourism in the described area. Based on the evaluation of structure of tourism developement, it was found that the selected area has a diverse potential structure of tourism, which is distributed unevenly. Based on the data collected from a survey, I evaluated the current structure of tourism and tourists. As a conclusion, I was evaluating further developement of tourism and identifying topics for the optimization of the use of tourism and recreation
|
|
Advertising and it´s perception by young people
Bárta, Martin ; Drozen, František (advisor) ; Mikeš, Jiří (referee)
This labour deals with advertising and it's perception by young people. Firs part gives a summary of theoretical data - place of advertising in the whole marketing, positives and negatives of advertising, cognitive perception and questionare research. Second part analyzes the reasearch. It results in fact that young people have a strongly negative relation to advertising. All pieces of knowledge are summed up in the end.
|