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The image of Germans' lives in Czechoslovakia after 1945 in contemporary fiction and its transformations
KOZELKOVÁ, Lenka
This bachelor thesis consists of two major parts. The first one is a theoretical part. It is concerned with historical context of the 19th and 20th century. The second part is practical. It focuses on Czech-German relations at the same time. It deals with the depiction of Germans and the stereotypes that are based on the fictional works written after 1989. These works are Kateřina Tučková´s Vyhnání Gerty Schnirch, Jakuba Katalpa´s Němci, Anna Zonová´s Za trest a za odměnu, and Peníze od Hitlera from Radka Denemarková. Another part of the work is the analysis of every individual book, afterwards they are compared with each other. For the further comparison there are mentioned other works from 1945-1989. Professional terminology is also a part of the work.
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The media image of the muslims in the Reflex magazine
VONÁSKOVÁ, Martina
The bachelor´s paper studies the problems of muslims who live in the Czech Republic and the media image of them in the Reflex magazíne. In the beginning of the paper I briefly discuss the history of the presence of muslims in the Czech Republic and she will describe the acceptance of them by Czech people.The category muslim will be explain and who belongs to it according to media and experts in social science in the Czech Republic.The work will present researches of public opinion of respected czech agencies involved in this topic. I will show some problematic situations debated by media in Czech Republic. The main part of the paper is the analysis of the media image of the muslims in the Czech Republic in the chosen magazine in a certain time period. Some articles from the Reflex magazíne will be analyzed. Specify will be the media image of the muslims in the years 2012-2013. In the conclusion of the paper will be analyzed some stereotyps and some statements about the muslim minority in the Czech Republic.
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Gender stereotypes in different social strata
RYDVALOVÁ, Veronika
In my thesis I will deal male and female gender stereotypes in Czech society. I will outline differences between our society and the society of Tchambuli tribe, between which there will be clear differences in the understanding of male and female roles. I will focus especially on the stereotypes applied to the sphere of work and workplace (so-called male and female jobs) and on the stereotypes produced by mass media, especially advertisments. Into my thesis I will indude opinions of those who will comment on the problem of gender stereotypes, through replies to questions about gender, produced by myself. I will gather the opinions and attitudes usány the interview method. The goal of this thesis is to verify whether stereotypes in the sphere of work and workplace are noticek by the respondents, whether they identify themselves with these stereotypes and whether it is possible to verify different effects of these stereotypes, considering gender as well as other socio-demographic variables, such as age, education, etc.
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Stereotypes about social worker on the basis of inhabitans of Tábor
BENDOVÁ, Michaela
This bachelor thesis deals with stereotypes of social worker at the residents of region Táborsko. In theoretical part, factors which influence public perception, especially their attitudes, stereotypes and prejudices are defined. Thesis further describes conception social work as such, its professionality, values, help and control. It focuses on the relationship between social work and mass media. Media have the power to influence its audience to different behavior and thus have impact on reorganization of society. In one of the chapters the social worker is closely introduced. Especially his competences, roles and authority. Social worker helps to represent social work and takes different roles in it. With social work stereotypes are deeply wedded which occur everywhere around us and are ordinary part of our lives. However stereotypes are sources of creating prejudices of which is in our society countless. Goal of this work is to find out how is the social worker stereotyped at the residents of region Táborsko. In other words goal is to explore opinion of inhabitants about social worker and analyze which stereotypes are represented the most. With quantitative research the research survey was implemented. Within this research the questioning method was used with semantic differential. For fulfillment of the work, two research questions were set: VO1: On which demographical factors depend the public perception of social workers? VO2: What are the sources of negative public perception of social worker? Following hypotheses were set toward above- mentioned questions: H1: Women perceive social worker more positive than men. H2: The higher education person has the more positive is stereotype perception of social worker. H3: People who experienced direct contact with social worker have more positive opinion of him. The research sample represents overall 309 inhabitants of region Táborsko. These representatives belongs to age group of 15 35 years. Concretely, it comprises of 309 respondents who live in region Táborsko. Collected data were analyzed by descriptive statistics in MS Excel programme. Testing of hypothesis was realized in the programme SPSS with method t-test and correlation. Characteristics, given to social worker by respondent, were defined by semantic differential. Respondents noted their opinion about particular object by choosing the mark on scale from one to seven. Endpoints were defined by pair of contradictory adjectives. From results of research survey the findings are following. For the first hypothesis significant statistic relation were found at human characteristics: careful careless, kind evil, responsible irresponsible, friendly unfriendly, strong personality weak personality, willing selfish, even tempered unsettled. Research shows, concretely average from the t-test, that at these characteristics women perceive social worker more positive than men. For the second hypothesis was tested whether with growing education the positive perception of social worker grows as well. Test demonstrates that the more people are educated the more they think that social workers are priceless, important and they have strong personality. Last but not least, for the third hypothesis significant relation was found at characteristics responsible irresponsible, friendly unfriendly, willing selfish, even tempered unsettled and unrecognized appreciated. From outcome of t-test it can be seen that people with own experience with social worker have more positive opinion than people whose experience is derived from media or they have none. Results from research of this bachelor thesis may be used as a source of information for public and also may interest social workers from Tábor region. To limit the occurrence of stereotypes I would recommend to create campaign where the public will be familiarized with profession of social worker.
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Racial prejudice of social workers
DEJMKOVÁ, Vladimíra
This thesis is focus on attitudes of social workers to racial prejudice, especially in personal and professional life. The theoretical part defines the main terms within topic of work, such as race, prejudice, social worker and describes differences between terms of race, ethnicity and nation. The practical part is processed by quantitative method, namely by questionnaire survey. The social workers from the employment offices and from Non-Governmental Organization in Vysočina region are the respondents of survey. After that the obtained data are analyzed and interpreted. Though the social workers can not express officially their racial or other prejudice in their profession, their point of view on this social problem can be different in their personal life. Then it depends only on how professional they can be in their specialization.
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Výzvy pro ženy manažerky v Rusku
Naumenko, Evgeniya ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
The thesis analyzes the situation of women in management in Russia. This thesis deals with the challenges of women in managerial positions. The theoretical part focuses on the on the explanation of the concepts related to the general characteristics of a manager, and its basic competencies are explained. Further, the main issues of women management are described. This chapter also deals with the barriers which can prevent women from the career advancement, and with the question of reconciling personal life and career. The practical part tests the theoretical knowledge on the background of a sample of eight women managers operating in different industries. With the help of qualitative research and its following analysis, it is possible to examine the situation of female managers on the market, define the existing obstacles, and see the possibilities for integration of work and family.
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Psychological Aspects of Advertising
Velková, Romana ; Hiršová, Miloslava (advisor) ; Novák, Michal (referee)
The thesis deals with the topic of advertisement and advertising campaigns from the perspective of psychology. It firstly tries to explain the basic psychological concepts relating to advertisement. Then the thesis tries to describe the most common elements used in advertisement. These findings are applied in the practical part to a specific campaign with the purpose of creating hypotheses about impact of advertisement on customer. The aim of the practical part is using the results of the survey to assess validity of hypotheses.
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Czechs from the point of view of foreign students
Szvitková, Klára ; Lorencová, Hana (advisor) ; Chodura, Přemysl (referee)
This bachelor thesis deals with national culture and cultural differences. The thesis aims to introduce the insight of foreign students into Czech culture before and after the internship within the AIESEC organisation. The research is based on qualitative interviews and questionnaires on the basis of which Czech cultural stereotypes that can be found in foreign countries are determined and the change of the point of view of the trainees at the end of the internship. Furthermore, the characteristics that according to trainees express the "typical Czech" are also observed.
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The attitudes of primary school pupils to selected minorities
HAMPL, Ladislav
This bachelor thesis deals with an attitude of elementary school students towards their schoolmates of different nationalities and ethnic groups. It consists of theoretical and practical part. The theoretical part is divided into three main chapters. The first chapter focuses on multiculturalism in general and multiculturalistic education in Czech Republic. It describes an integration of multiculturalistic education in general education plans of Czech Republic and in those of elementary schools. The second chapter focuses on attitudes, stereotypes and prejudices in general, their origin and ways of manipulation. The third chapter is dedicated to the most common ethnic groups living in Czech Republic, that is Ukrainians, Vietnamese, Russians, Slovaks and Romani. It describes their history in Czech Republic and differences of their customs. The practical part focuses on the research of elementary school students attitudes towards their schoolmates of different ethnic groups. The purpose of the research was to find out whether students hold any prejudices towards their schoolmates of different nationalities and ethnic groups and whether the same nationality is important for them during a creation of friendship bonds.
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Gender Aspects of Social Work
KUBEŠOVÁ, Kristýna
The thesis, "Gender aspects of social work" deals with the issue of incidence of gender stereotypes and prejudices among social workers both gender in České Budějovice. The goal of this work is to find out if gender stereotypes and prejudices could be found in their mind and in practical approach to clients. Moreover, we would like to identify what create conditions for them and how the individuals try to deal with them. The theoretical part is divided into four chapters which focus on terms gender, gender issues generally as well as in connection with social work and above all on gender stereotypes and the incidence in the area of social work. The basic terms are discussed as gender, gender identity, gender role, gender contract and gender socialization. I am concerned with differences between gender, division of male and female role and created gender stereotypes. In addition, I deal with the theme of gender studies and discrimination in connection with gender marginally. Primarily, the theoretical part is focused on gender stereotypes and prejudices in social work and personality of social workers. The practical part is a description of the qualitative research, where attitudes of representative social workers are investigated in case of gender stereotypes and prejudices. With regard to the objective and qualitative strategy of this theses, two research questions were defined: 1) Is there any awareness in social workers about possible gender stereotypes and prejudices in social work?, 2) Are gender stereotypes and prejudices present in behavior, opinions and attitudes of social workers or as the case may be how they are manifested in approach to clients? Semi-structured interviews with 5 women and 1 man were conducted for the purpose of this study. They were selected by objective sampling intentionally. All of them work in organizations of social work in České Budějovice. The realization of the study took place in May 2014 in České Budějovice. The results were divided into three parts on the basis of semi-structured interviews and then were analyzed by the method of clustering. In the first part of interview, I am concerned with the basic information about social workers in connection with performance of social work. Then I focus on their own gender socialization and their idea what is the optimal distribution of gender role in family. Second part of interview is focused on consciousness of social workers about gender in social work. I took an interest in incidence of stereotyped behavior and creation of attitudes to clients. Moreover, the possibility of preference clients on the grounds of affiliation with gender was explored. The final part of interview, I focus briefly on reflexion of social workers and instruments which are used for reflexion of gender stereotypes and prejudices. The results were analyzed in a qualitative way and transformed to uncluttered charts. Results showed gender stereotypes and biases occur among social workers of male and female gender and their primary attitude to male or female clients is influenced by them. The incidence is mainly affected by transferring patterns of men and women role from their families. Nevertheless, men and female social workers are aware of their incidence and they try to eliminate and reflect them during their work. Because of these mechanisms, the attitude of social workers to male and female clients is getting better. In future, the thesis may serve as a source of information for social workers as well as general public who take an interest in this area.
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