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Consumer loyalty - competitive advantage of travel agencies
Malá, Barbora ; Petrů, Zdenka (advisor) ; Houška, Petr (referee)
The theoretical part of diploma thesis "Consumer loyalty - competitive advantage of travel agencies" is focused on specification of tourism product and the main differences in goods and services. This part also deals with principles of loyalty and motivation programmes and includes marketing view of particular forms of sales promotions. The practical part is based on analysis of loyalty and motivation programmes aplicated by travel agencies in the market of the Czech republic during the period under consideration (june 2007 - september 2008). Practical part is also focused on marketing research concentrated on relation between consumers and travel agencies, their knowledge of existing loyalty and motivation programmes and demonstration of theirs effectivity.
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Marketing strategy of a chosen travel trade company
Voldřichová, Michala ; Petrů, Zdenka (advisor) ; Vaňková, Jana (referee)
The diploma thesis "Marketing strategy of a chosen travel trade company" deals with the situation in a spa hotel Royal. The aim of the diploma thesis is to elaborate the situation analysis of the hotel, to describe and evaluate the contemporary marketing strategy and to make suggestions for the further strategy improvement. The diploma thesis is divided into two main parts -- theoretical and practical. The theoretical part is focused on important definitions of marketing strategy and on the procedures needed for the right chosen marketing strategy. The practical part deals with the current situation in the spa hotel Royal. It includes the elaboration of situation analysis, the description of contemporary marketing strategy including marketing mix and the suggestions for further improvement and development.
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The influence of low cost airlines on tourism
Hovorková, Dana ; Valentová, Jana (advisor) ; Němec, Vladimír (referee)
In the first chapter is defined the fundamental concept of low cost airlines. Second and third section is dedicaded to history, creation and sequential developement of theese carriers and as well their characteristics. Following part is attended to airline traffic and its importance for tourism. In the last most extensive section, is analysed the influence of airline industry on tousim in the Czech Republic, at firts in general view of low cost carriers and tourism and further is this influence searched and analysed through three concrete airlines and four chosen regions.
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Sustainable development of tourism in Zlín region
Šimková, Zuzana ; Indrová, Jarmila (advisor) ; Hošek, Rostislav (referee)
The purpose of this thesis is the evaluation of sustainable tourism in the Zlín Region. The theoretical part focuses on history and definition of sustainable development and sustainable tourism. This part also contains general analysis of tourism in the Zlín Region. The practical part deals with the evaluation of sustainable tourism in the Zlín Region in accordance with the indicators of sustainable tourism and questionnaire research. This research was focused on general knowledge in sustainable tourism between residents, visitors, entrepreneurs and regional authority in Zlín Region. All obtained findings are summarized at the end in SWOT analysis.
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Senior Tourism
Lukešová, Lenka ; Petrů, Zdenka (advisor) ; Houška, Petr (referee)
The diploma thesis deals with the situation on senior tourism market. The aim of the diploma thesis is to characterize seniors on tourism market, describe the current situation in senior tourism market and define the most important characteristics of senior customer,including possible segmentation. The diploma thesis is divided into six chapters.
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The influence of the Czech airports on tourism
Večerníková, Lenka ; Macháček, Jaroslav (advisor) ; Kramulová, Jana (referee)
The main idea of this diploma thesis is to investigate the influence of the selected Czech airports on tourism. The first part of this thesis is an analysis of international and domestic tourism in the Czech Republic. The next section investigates selected airports focusing on those which provide tourism services to the areas. The last part of this thesis shows the influence of airport costs and location on the inflow and outflow of tourists. This part also looks into the preference of the population being served by the airports.
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The Sustainable Tourism in the Chosen Destination - Peru
Blažková, Tereza ; Indrová, Jarmila (advisor) ; Hošek, Rostislav (referee)
The goal of the thesis is to describe the approach of Peru to the sustainable tourism. The thesis analyses therefore the situation of the sustainable tourism in Peru. In the first part, the tourism is characterized with its future trends, positive and negative impacts on the society and the environment. Hereafter, the conception of sustainability is introduced followed by the short characterization of Peru as a tourist destination and its approach to the sustainable tourism.
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The position of Croatia on the international travel and tourism market
Gregušová, Vendula ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
This thesis deals with travel and tourism in Croatia, describes its current position on the international market with regard to the historical context. A big part of the thesis is also focused on tourist attractions Croatia has to offer both cultural, natural and social as well as hospitality facilities. It also discusses the impact of travel and tourism on croatian economy and mutual relations and tourism between Croatia and the Czech Republic. Finally SWOT analysis of Croatia as a tourist destination is presented.
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Mutual tourism between the Ukraine and the Czech Republic
Hrončeková, Lucie ; Valentová, Jana (advisor) ; Harbitski, Siarhei (referee)
The aim of my diploma thesis was to describe the situation in the sphere of mutual tourism between the Ukraine and the Czech Republic and to refer to a possible trend in the future. The outputs should be useful mainly for people, who work in the sphere of tourism. The Ukraine is becoming stronger recently and the effective demand of Ukrainian people is going up, too. Over the way the Ukrainian is becoming a popular destination for tourism.
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