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Czech Public diplomacy in relation to Germans public diplomacy
Duřtová, Agáta ; Veselý, Zdeněk (advisor) ; Dubský, Zbyněk (referee)
The thesis deals with the issue of public diplomacy at the level of bilateral relations between the Czech Republic and Germany. The thesis defines the importance of public diplomacy; it introduces a fundamental concept of both Czech and German public diplomacy with a focus on cultural diplomacy. Historical part outlines the contribution and influence of both countries to the public of the other, and the example of the Czech Centre in Munich shows the Czech practice of cultural diplomacy as an important tool of public diplomacy and the form of the image presented by the Czech Republic in Germany.
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Specifications of Czech and foreign methods in playing the trombone and subsequent verification in practice
ŠÁLEK, Libor
The first part of the thesis is theoretical and defines the basic concepts associated with techniques of playing the trombone. In the following part an analysis of several selected educational and methodology strategies of playing the trombone is carried out. Based on a review of the available literature and the experience of teaching practice three main representatives of methodological directions in teaching how to play the trombone were selected and described. Czech methodological approach is represented by methodology of Jaroslav Ušák, Andre Lafosse and Denise Wick are the representatives of foreign authors. The following section contains an analysis and comparison of these three teaching methodologies, suggesting their positives and negatives. The practical part deals with case studies of students of Conservatory in České Budějovice. Based on the above mentioned methodological analysis, practical experience and physiological, talent and intellectual features of students, the most suitable methodology was suggested for each individual. The conclusion of the thesis focuses on the analysis of observed features during the period studied. The work concludes with interpretation of the collected data, evaluation of the efficiency of the chosen methodology and offers proposals for improvement in the future.
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Presentation of the financial statements for the management of the company
HEJTMÁNKOVÁ, Klára
The aim of this bachelor's thesis was to evaluate a presentation of financial statements from the sight of organisation management, to analyse financial statements considering gaps in informative value and to describe improving solutions. The theoretical part defines and describes the financial statements and their shortcomings that limit the explanatory power. There was mean managerial accounting. In the practical part were analysed concrete reports of company, there were described the shortcomings of the financial statements and their improving solutions. For improve presentation of financial statements was performed financial analysis.
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The Buying atmosphere in the chosen retail unit
GRYCZOVÁ, Zuzana
The main point of this thesis will analyze individual elements of the schopping environment in selected retail unit, which will supermarket Terno České Budějovice. In addition to this research, this thesis will also focus on customer's feelings about the schooping environment and how specific elements operate. After learning these facts on the basis of the survey will then supplemented some suggestions to improve such elements, which will be most dissatisfied from customers.
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Marketing communication and its importance for wine region Bzenecko
SALČÁKOVÁ, Barbora
The aim of my bachelor´s thesis called ?Marketing communication and its importance for wine region Bzenecko? is the description of all possible information sources used by this region for itself presentation. In this thesis I focused on marketing communication used by inhabitants of Bzenecko micro-region as well as with the possible visitors of this area. I divided the bachelor´s thesis into the theoretical and analytic part. In the first part - theoretical I defined basic marketing notions and other similar ideas which you can find in the literature sources. They have had contribute to the questions and getting acquainted with various ideas and findings about the marketing communication. This part also contains presentation of Bzenecko micro ? region. In the analytical part of my bachelor´s thesis I analysed the specific information sources used in Bzenecko micro-region.
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Presentation of the company and their products using various graphical techniques and procedures
Stejskal, Jiří ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
The essay addresses the issues of the proper principles of company presenting from the perspective of corporate indentity and options of product presentation. First part of the essay is devoted to the topic of expressing certain traits with graphic procedures, which are demonstrated on concrete examples. We are going to deal with issues of dynamics, power, simplicity or complexity and colour. Further away essay is devoted to the issue of creating of individual elements of company design - corporate brand, business cards and approaches paper as a portable media. Then essay is devoted to comparison of suppliers of company design, reflects the difference between tradesman graphic designer and major graphic studio and also mentions basic computer applications, which are suitable for creating graphic elements. The second part of the essay is devoted to comparison of various web portals in terms of their presentation, clarity, colour balance, but mainly in terms of product presentation with usage of various graphic techniques, product description and related issues of navigation menus. The conclusion of the work is devoted to new trends in area of product presentation. Portals for comparison were intentionally chosen with various specializations and there are new techniques of presentation mentioned for each one.
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Presentation of a cultural event and its visual identity
Novotná, Kateřina ; Hucková, Barbara (advisor) ; Riedlbauch, Václav (referee)
The bachelor thesis deals with the external presentation of a cultural event, communication with a spectator and with the overall strategy of marketing communication. The theoretical part is mainly engaged in marketing communication and communication mix, as well as visual communication, especially corporate design, image and visual identity in general. The practical part is focused on a specific example of the music festival Mighty Sounds, its development and growing popularity associated with successful self-presentation. The information and conclusions in the practical part are supported by the questionnaire research dealing with the growing awareness of existence of this festival and communication with a target group within a year.
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Role of the Presentation in the marketing
Zotov, Roman ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
There is a problem that people do not know too much about how to present their product/company/service etc. My goal was to show that almost anybody could educate himself/herself with the aim of improving knowledges of his or her own. I used the information from different reliable sources and used the original records of Apple Keynotes presentations. This thesis shows us the technics that uses CEO of Apple Inc. Steve Jobs in his presentations. All of the goals of the thesis were achieved and this thesis could really help people to learn something more about the presentation.
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