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TOWNHOUSE ON THE WATERFRONT IN PŘEROV
Doležalová, Pavlína ; Pokorný, Filip (referee) ; Havliš, Karel (advisor)
Design of the town house in Přerov is created with respect to buildings in the immediate vicinity or the general character of the whole city and urban waterfront. The house is mainly for local people, not just an attraction. Considering the utilization the building offers less than four floors of residential space and administrative space. In back part of the plot and parterre area there is place for city amenities. The concept aimed to create a building that is first of all fully operational, with a predetermined program for local residents. House observes the street line and composition responds to the buildings in its vicinity. The arris of the house has the height accent but it does not contrasty exceed the surrounding buildings.
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A Night in the Mill
Topínková, Anita ; Havlíček, Jiří (referee) ; Zet, Martin (advisor)
Be moving, seek, hunt for sth, can´t find it so far, that is a promise of paradise, or a paradise itself. Mobility as a protest, pursuit of adventure, searching for escape, authenticity or identity.
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Urban design of waterfront in Třebíč
Vacek, Jiří ; Ležatka,, Lukáš (referee) ; Pavlovský, Tomáš (advisor)
Thesis is concerning urbanistic treatment of Jihlava river embankment in the city of Třebíč. Tries to find cause for urban non-functionality of the area within local and wider context to its surroundings. Offers possible solution for rehabilitation of the urbanistic function of the embankment, including putting the embankment into role of important passageway, improving its bounds to the surroundings and active role in city's everyday life.
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Analysis of the Phenomenon of Sharing Accommodation and its impact on Tourism
Raška, Kryštof ; Tyslová, Irena (advisor) ; Tittelbachová, Šárka (referee)
Bachelor thesis focuses on phenomenon of sharing economy and its impacts on tourism. The sharing economy represents new economic model, which significantly changes life in 21st century and disrupts current conditions. After the description of theoretical and methodological approach, the thesis concentrates on defining tourism and its global socio-economic importance. In the following practical part, there is in-depth description of Airbnb service, as the most relevant representative of sharing economy with the biggest impacts on a contemporary tourism. Summary of this document is about comparing all the positives and negatives that sharing economy brings.
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Spanish economic miracle on the example of tourism
Jozífková, Tereza ; Szobi, Pavel (advisor) ; Fabianková, Klára (referee)
This master thesis deals with the topic of the so called Spanish economic miracle. It describes vast economic changes which started in the 1960s in Spain. The thesis offers a political context of dictatorship of Francisco Franco (1939-1975) and a review of economic development before and during this phenomenon (which is the most discussed). The economic boom is illustrated on an example of tourism. The thesis describes development of tourism and connection between tourism and the so called economic miracle.
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The media image of tourism culture influenced by the domestic campaigns of the CzechTourism agency
Horáčková, Anna ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The bachelor thesis is dedicated to the image of the Czech culture represented in a variety of the Czech newspapers. This image is based on the domestic campaigns created by the CzechTourism agency. The theoretical part encompasses the definition of destination management, marketing, media and the activities of the agency. Quantitative content analysis and qualitative analysis research how the agency´s outlets are presented to the public via media. The defined hypotheses are verified or disproved by the conclusions of the research. Another research method is used later on to reconnoitre the way media inform about Czech cultural values. In the end, a complex overview is ended with a list of recommendations and suggestions. Based on the results, the present insufficient and distorted image of the campaigns could be improved and extended possibly.
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Possibilities of utilising cultural potential of city Znojmo
Dohnalová, Aneta ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
This thesis describes and assesses possibilities of a better utilization of historical, artistic and social attractions of city Znojmo with emphasis on heritage tourism. It assesses possibilities of development of city Znojmo on basis of interviews with local artists, list of local attractions and the current plans of city development. Furthermore, it uses these information to point out current flaws and proposes solutions in order to improve city development. The main sources of information for this thesis are interviews with local people and own findings beside literature survey.
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Culinary tourism- the current trend in contemporary tourism
Šejdová, Barbora ; Tyslová, Irena (advisor) ; Tittelbachová, Šárka (referee)
This bachelor thesis deal with culinary tourism, as a new trend of tourism. Based on the definition of the field uses the scientific method of bibliographic search and statistical data. It focuses on the concept of inclusion in the typology of tourism. It issues the impact of tourism on the economy and the role of multiplier effects within the general theme. The practical part deals with culinary tourism and it's conception in Austria. First general issues of Austrian tourism are analyzed, with topics centered on the presentation of the state in the context of tourism. Next the tourism brand "Holidays in Austria" is processed which also fall under the topics on the gastronomic market, culinary tourism in Austria and the initiative Genuss Region Österreich.
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Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday
Kirchnerová, Kateřina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The Bachelor's thesis "Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday" considers consumer behaviour of young people towards tourism. The thesis defines the issue of consumer behaviour and characterizes the tourims market and trends. Apart from the general characteristics it deals with factors determining the consumer behaviour. It presents results of research "Preferences of Europeans towards Tourism" which was conducted by the European Commission. The goal of the thesis is further understanding and characterization of student's consumer behaviour in tourism based on a questionnaire survey among students of the University of Economics.
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Methods and strategies for advertising holiday destinations based on modern technologies and their utilization by municipal authorities
Hofrajtrová, Helena ; Vláčil, Jan (advisor) ; Mitwallyová, Helena (referee)
The thesis inquires into public administration activities in the sphere of advertising holiday destinations. It specifically concentrates on the approach of municipal authorities regarding utilization of modern technologies for the growth of the tourist industry and increase of public awareness of their towns. In the theoretical section, the role of public administration in tourism and advertising holiday destinations is described. It focuses on introducing particular methods and strategies that can be used by municipal authorities to publicise their territories, taking into account utilization of information and communication technologies. In the practical part, utilization of the delineated strategies is analysed for selected towns. The aim of the thesis is -- on the basis of this analysis -- to assess the approach of municipal authorities to modern forms of advertising holiday destinations.
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