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Imagines in your Mind: iconographic and iconologic aspects of some themes of contemporary visual culture
Špidlová, Zdeňka ; Fulková, Marie (advisor) ; Arbanová, Linda (referee)
The final work of the Bachelor degree titled Living in us deals with iconographic and iconological aspects of certain themes of contemporary visual culture. It focuses on Advertising which maps from the point of view of development and its facilities whilst ignoring the effects on the recipient. Terrain research endeavours to reach this via its eventual analysis. The work attempts to answer via questionnaire the question whether the adversing which we are surrounded by is linked to preconceptions of christian culture. The educational file of work is represented by an accompanying installation program of works by Adriena Simotova. The artistically applied theme rellies on the direct coherent phenomenon of 30 Advertising. The result is an advert on Christianity which I created in accordance with the results of the questionairre. These outlined ' today's person's' idea of paradise which became the motive for a completed advertising leaflet.
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Motivation as a tool of performance management
Berková, Zuzana ; Kříž, Josef (advisor) ; Hana, Hana (referee)
The main theme of this work is motivation as an instrument of performance employees. It deals with the problem of human resources in business organizations, their management and development in connection with individual performance stimulation. The work is divided into three parts. The first methodic part describes motivation instruments used in a business organization. In the theoretical part are defined basic terms, selected motivation theories, principles of employee management. The second part describes motivation instruments used in a business organization. The last part is devoted to the research of satisfaction with the motivation instruments in organization. The main goal of this research was to verify if the motivation instruments are functional and if they are convenient
to majority of employees
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Statistical analysis of young generation feelings about drug addiction problem
Mach, Petr ; Hlavsa, Tomáš (advisor) ; Procházková, Radka (referee)
This thesis is focused to attitude to alcohol of young adult generation in age from 18 to 25 year.In theory part is described history of alcohol, comparison alcohol with other drugs, adiction, risk factors to alcohol addiction, alcohol consuption, alcohol prevalence, prevention and therapy of alcohol addiction.
Next part is devoting to questionnaire survey theory in which is suscribe proces from preparation, throught selection question, composition selective assemblage to processing. Final of the theory part is several statistic from ESPAD, the all-Europian survey, which this study following on. This statistic were processing from ESPAD 2011 data from Czech republic.
Then follow creation of own survey form in Survio software, its distribution throught personal contact and via internet. Data processing was made by Statistica10 software. In appraisal were results compared with ESPAD and WHO data and some MUDr. Karel Nešpor statement.
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Apple's Marketing
Prokůpek, Ondřej ; Havlíček, Zdeněk (advisor) ; Hřebejková, Jana (referee)
The theme of the thesis is the analysis of Apple's marketing tools. The main goal is to find out why the company sells their products in current quantity. The first part contains the theory of history and also contains current economic statistics. The next chapter demonstrates differences in the management of the company compared to other companies in the competitive environment. The last theoretical part describes main competitors in the market. The practical part via using the questionnaire finds out whether the theoretical knowledges are similar to practical data obtained in field research and online.
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Survey the state of computer literacy in the enterprise category SME
Špaček, David ; Očenášek, Vladimír (advisor) ; Pavlík, Jan (referee)
It is very important for companies, to have computer literate employees, so they can contribute to better development of the company. From this reason is my work focused on problems of computer literacy in selected business category SME.
Theoretical part of my work is focused on description of computer and information literacy. In this part is also shown brief development of computer literacy. The greatest emphasis is placed on ways to measure computer literacy and also, there is explained a draft of testing ECDL. In the end of the theoretical part is described comparison of Czech Republic and EU in particular acts relating to computer literacy.
Practical part applies the theoretical knowledge in practice. It is mainly focused on testing company employees based on testing using the ECDL. There will be made a questionnaire survey on company employees and then also a practical test, which will be focused on work with a text, table, internet and mail client and it will be work up in accordance with the concept of ECDL. In the end of test results will be evaluated the computer literacy of company employees and will be made a comparison with average of EU and Czech Republic.
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Assessment of historical building before modernization
Marušák, Lubomír ; Anton, Ondřej (referee) ; Cikrle, Petr (advisor)
This study deals with the evaluation of historic structures, especially historic masonry buildings. It provides information about the current topic of modernization and renovation of historic listed buildings. In the theoretical part are explained specifics of historic buildings in regard to new buildings, materials, which were used previously, types of constructions and all above are described principles of rating existing buildings according to applicable standarts and description of the most common and the most appropriate diagnostic methods. In the practical part are mentioned theoretical knowledge practiced for example the evaluation of historic building of a former court in Zlín. The examination also includes a preliminary probe on selected parts of the structure. The output of my thesis is a documentation of status and failures of court building, preliminary rating of building and a detailed design of diagnostic survey.
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Assessing the state of a prefabricated bridge construction
Válková, Michaela ; Stehlík, Michal (referee) ; Cikrle, Petr (advisor)
This thesis deals with assessing the state of prefabricated bridge construction on the motorway D46 near the village Drysice. The thesis is divided into theoretical and practical part. The theoretical part is focused on kinds of prefabricated bridge girders and their defects. Additionally an overview of methods for exploration of these girders. The goals of the practical part are visual inspection, documentation of the state of construction. Execution of laboratory tests of concrete girders in the number of 12 bores. Evaluation of results of laboratory testing and classification of the state of bridge construction.
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Harness tester
Smola, Tomáš ; Bohrn, Marek (referee) ; Pavlík, Michal (advisor)
This thesis deals with issue and construction of wire harness tester. In the first place, is this thesis focused on market exploration and comparison of comercial testers with concrete requirements for small batch production. I will try to find a suitable product in worldwide market, which would be convenient for company producing construction machinery. For testing switchboard harness we need to test interconnections between connectors, resistors, relays, diodes, transils and switches in the dashboard. If I can not find some product, I will try to design some new tester. My priorities will be testing all components in harness, maximum flexibility of tester for the future trends in contruction of rollers and user friendly control.
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Everyday spatial mobility of population in ORP Žďár nad Sázavou: Analysis of selected processes and geographic conditionalities
MAREK, Jan
The aim of the bachelor thesis was to observe everyday spatial mobility of the population of municipality with extended powers Žďár nad Sázavou. Required data were obtained through a questionnaire for each household of chosen micro region. There were gathered information concerning characteristics of the selected households and their individual members along with record of ways involved for reference days (Monday, Wednesday, Saturday). Based on the results of the survey, an analysis of selected processes and their geographic conditionality was made. At the same time, the results were compared with domestic and foreign literature dealing with this issue. The research itself thus concerned the differences in the mobility of the groups divided according to age, economic activity and etc. These groups are characterized by different traffic behaviour in space. The results show gender differences, women are taking higher number of ways, but, on average, shorter distances than men. Most frequently people travel for work and school, these routes are particularly significant on weekdays, at the weekends, leisure activities and activities associated with the quest for services dominate. In terms of economic activity, the issue of differences in mobile behaviour of college students associated with not-every-day way to school, is highlighted. The thesis is also engaged in the intensity of operation spatiotemporal mobility during the day, with an emphasis on the differences between working days and weekends. Analytical part is supplemented with graphical reports and charts.
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