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Celebritization of news service and journalism on Czech commercial TV channels
Hložková, Dominika ; Jirák, Jan (advisor) ; Křeček, Jan (referee)
The diploma thesis "Celebritization of news service and journalism on Czech commercial TV channels" focuses on the growing trend of appointing celebrities as anchormen on news broadcasts. Entertainization and celebritization of news services raises the question of whether these patterns contribute to the professionalization or deprofessionalization of journalism. This work aims to examine the consequences of celebrity presence in newscasting because of the obvious changes in broadcaster representatives. Primarily, this analysis focuses on private channels (Prima, Nova, Barrandov) employing Czech celebrity as anchormen despite their lack of previous media experience or education in the field. The theoretical part introduces the requirements for TV presenters and elaborates on the terms "professionalization" and "celebritization". The methodological part clarifies the selection of presenters researched, as well as the chosen methods of analysis. The qualitative method is utilized to analyze the research portion of this thesis, which mainly addresses the linguistic aspect of the speakers' speech and their non-verbal communication.
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Self-presentation as the Part of Personal Marketing Strategy-Analysis of Political Speeches Between 2012-2014
Ouahdjinová, Tereza ; Orban, Karol (advisor) ; Šoltys, Otakar (referee)
The bachelor's thesis is focused on the role of the self-presentation of the individual in a communication situation. In the theoretical part are described basic principles of a marketing strategy and forces, which motivate person to certain way of behaviour. As a product the individual shows his or her personal qualities and skills to surroundings, as a marketing manager he or she directs the presentation and the change of these, regarding a development of communication situation. His aim in this competitive environment is to gain the desired place (status) and the trust of others. In the process he uses various persuasive techniques which are formed into a short-term tactics and through them is he fulfilling partial steps, which makes the whole marketing strategy focused on a success and on an achievement of the long-term aim. In the process the individual analyses the market, opponents and his- or her-own strength and weakness. Later, person applies gained knowledge in tactics which he implements into the communication process that is crucial for the reception of a send message and its interpretation. Persuasive or manipulative skills of a speaker (the sender of the message) have here the important role. For a creation of the trustworthy impression are used tools of verbal (argumentation) and...
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Suprasegmental level of language and non-verbal aspects of the contemporary teaching French as a foreign language at the czech schools
Kasálková, Markéta ; Suková Vychopňová, Kateřina (advisor) ; Klinka, Tomáš (referee)
Title: Suprasegmental level of language and non-verbal aspects of the contemporary teaching French as a foreign language at the czech schools Keywords: French as a foreign language (FLE), teacher-student interaction, the role of teachers, nonverbal communication, gestures, facial expressions, emotions, the European Framework of Reference for Languages, didactics of foreign languages, language level A1 Abstract: The thesis addresses the absence of suprasegmental level of language and non- verbal aspects of the contemporary teaching of French as a foreign language in the textbooks and at the Czech schools and also examines their importance. Moreover, it aims to analyze the above mentioned phenomena in the French textbook with approval clause textbooks: Amis et compagnie 1, Vite ! 1 and Le français entre nous 1 and draw attention to an insufficient integration of these occurrences in the contemporary teaching of the French language, as well as in the Common European Framework of Reference for Languages. Furthermore, this thesis describe the actual situation and indicate the importance to systematically incorporate stated methods into French lessons, and also to indicate that incorporating suprasegmental and non-verbal methods is realistic, practical and even entertaining, as the comprehensible verbal...
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Complex aspects of communication - gestics and mimics
Růžičková, Eliška ; Jančík, Jiří (advisor) ; Suková Vychopňová, Kateřina (referee)
Title of the thesis: Complex aspects of communication - gestures and facial expressions Key words: Nonverbal communication, emotions, gestures, facial expressions, interpretation Abstract: The thesis focuses on the international comphrensibility of the complex aspects of communication, especially the nonverbal components. Of these nonverbal components we have pursued the gestures and facial expressions in particular. The domains of nonverbal communication are related, therefore the thesis mentions them as well. However our primary focus rests on the gestures and facial expressions. We researched through a questionnaire. The responders identified themselves and after that they were asked to identify and interpret facial expressions and gestures that we had chosen. The research indicates situations, when a communication is expressed only by the use of nonverbal means and may fail to convey the information. Furthermore, we looked into the possible advantages of knowledge of the nonverbal communication for teachers.
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