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Digital diplomacy - comparison of the USA and Russia
Seková, Jana ; Rolenc, Jan Martin (advisor) ; Peterková, Jana (referee)
International relations are being influenced by progress in science and technology since its beginning. The newest mass medium, the Internet, has also significant impact on the form and development of diplomacy and international relations. These changes are most apparent on the form of public diplomacy and lead up to the creation of its new form digital diplomacy. Digital diplomacy is a topical issue in the theory of international relations, therefore there is no uniform definition of this new term. One of the goals of this thesis is to explain what digital diplomacy andto specify its characteristic features. The practical part of this thesis deals with digital diplomacy of the United States of America in comparison with digital diplomacy of the Russian Federation. The main goal of this thesis is to assess whether there exists a russian digital diplomacy and to specify its main characteristic features in comparison with digital diplomacy of the United States.
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Fashion blog as a marketing tool
Tothová, Patrícia ; Průša, Přemysl (advisor) ; Matejičková, Martina (referee)
Bachelor thesis is focused on exploring promotion of brands and companies on specific Czech fashion blogs. At the same time investigates the reaction of readers and awareness on the promotion of blogs and its actual impact on these readers. The theoretical part contains information about marketing, communication process, forms of communication, communication and communication mix on the internet. Further information in this section is about social networks and their use in business, the characteristics of a blog, the blog history, whether abroad or in the Czech Republic. The practical part presents the analysis of co-operation brands with specific Czech fashion bloggers and results of a questionnaire survey among the readers.
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Legal aspects of consumer protection when shopping online
Klofáčová, Hana ; Boháček, Martin (advisor) ; Patočka, Radim (referee)
The thesis deals with the issues of consumer protection when shopping online. The aim of the thesis is to find out what problems the consumer can encounter when shopping online, look into the options of their legal solution and finally advise consumers on how to prevent or solve possible problems. The thesis also deals with the basic obligations of the sellers, advantages and disadvantages of shopping online, institutions of consumer protection and the judicial and out-of-court proceedings. Results of a questionnaire study conducted by the author are presented at the end of the thesis.
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Selected aspects of PR communication of companies
Bubeníková, Lenka ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to identify opportunities and ways of using blogs for marketing purposes, to give a basic overview of the state of the blogospere in the Czech republic and to evaluate the importance of blogs as a PR tool. The thesis is divided into 2 parts - theoretical a practical. The theoretical part deals with the topic PR, its definition, pros and cons, classification, strategical PR process, PR tools, evaluation of efectiveness and PR on the Internet. The following chapter is about blogs and - besides their definition, history or typology - describes also how they can be used in pursuance of communication of companies. Also results of the research Blogbarometer 2015 are introduced there. The practical part comprises of interviews with bloggers and companies and results of the questionnaire among blog readers. The final chapter includes a case study, the purpose of which is to demonstrate possible ways of cooperation with bloggers using an example of a particular company.
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Personal data protection
Alföldiová, Petra ; Boháček, Martin (advisor) ; Patočka, Radim (referee)
On one hand development of information technologies contributes to really fast communication, what leads to technological progress and effective trade, but on the other hand this development leads to collecting big number of personal data. This thesis deals with basic terms and characteristics in connection with personal data protection. Second part presents application of these basic knowledges into particular areas, where is personal data protection really important. Main goal of this thesis is to find the unclearness in legal regulations of this area and evaluate how our personal data are protected on national and international level. I have analysed not only legal framework, but also some jurisdictions made in Czech Republic. This thesis is oriented on defining basic terms connected to personal data protection and also I have focused on describing the main problems and unclearness in real fields of our lives- banking, employment, health service and internet.
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Analysis and visualizations of relationships over data from social networks
Jiránek, Aleš ; Šebesta, Michal (advisor) ; Molnár, Zdeněk (referee)
This diploma thesis deals with various types of relations observable in social networks. First part contains survey of existing papers focused on social media data analysis and visualisations. This survey is followed by research of existing visualisation applications. The contribution of this thesis is a new look at relations on social networks, from the side of relationship between users who write posts on any given topic. To visualize these relations was chosen network graph. On the basis of established criteria existing instruments were evaluated and since any of them did not meet all requirements, I created new application for visualising relations. Thesis also includes a description of selection the appropriate libraries for its implementation, explanation of user interface and a summary of configuration options and customization. The end of the work contains analysis and visualisations made with newly-created tool.
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Selected aspects of development of information society for business opportunities in the Czech Republic
Coufal, Libor ; Sigmund, Tomáš (advisor) ; Galba, Alexander (referee)
Today's environment of information society brings many changes. The main objective was to identify those changes which the development of the Internet affect business opportunities. A fundamental change is globalization and the related impact on marketing, strategic planning, record-keeping and human resource management. The thesis also focuses on the importance of education, experience and skills and their relationship to the business, which raises the question whether the current period has contributed to more successful business plans. Different levels of knowledge and experience, along with information literacy of individuals affect the use of modern information and communication technologies for formulating business plans. On real cases, the author applies theoretical knowledge and explains the context, because it shows that there is no demonstrable importance of Internet development to the success of business plans.
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Využívání informačních a komunikačních technologií domácnostech a mezi jednotlivci v roce 2011
Český statistický úřad
Data on availability of selected ICT to households and individuals. Use of PCs by individuals (place and frequency of use, PC training, PC skills), use of the Internet by individuals (place and frequency of use, Internet skills, purpose of Internet use - communication, information search, learning, on-line services, interaction with public authorities, shopping). E-skills.
Fulltext:  PDF
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Využívání informačních a komunikačních technologií v domácnostech a mezi jednotlivci v roce 2010
Český statistický úřad
Data on availability of selected ICT to households and individuals. Use of PCs by individuals (place and frequency of use, PC training, PC skills), use of the Internet by individuals (place and frequency of use, Internet skills, purpose of Internet use ? communication, information search, learning, on-line services, interaction with public authorities, shopping). Internet security.
Fulltext: PDF
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