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Activities of Agrofert holding covered by Mladá fronta Dnes and Lidové noviny before and after their takeover by Andrej Babiš
Havlová, Laura ; Hájek, Roman (advisor) ; Němeček, Tomáš (referee)
Exploration of the influences that an owner can have on his own media is an important topic nowadays. This master thesis focuses on the possible owner influences on his newspaper in the example of buying of the publishing house Mafra by Agrofert's owner Andrej Babis. It covers articles concerning Agrofert in two of Mafra's dailies - Mlada fronta Dnes and Lidove noviny. The reporting period covers two years before and two years after the purchase of Mafra by the owner of Agrofert and the current Czech Minister of Finance Andrej Babis. This covers the dates 5. 6. 2011 - 24. 6. 2013 and 25. 6. 2013 - 24. 6. 2015. This thesis uses the processes of quantitative content analysis and focuses on the comparison of texts about Agrofert in these two periods. In the sample of 631 articles it examines two dozen categories, such as topic, placement on the page as well as in the daily itself or quotation of Andrej Babis, and it tracks the changes that occurred in both halves of the reporting period. The shift in content of the Mafra's media, after the change of its owner has not been largely examined yet. This means that this thesis brings a first complex insight into the topic. This thesis aims to cover the changes that occurred in the reporting period and paves the way for more specific following researches....
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Positioning of selected product
Čubíková, Aneta ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
In my diploma thesis "Positioning of selected product" I focused on analysis of the positioning of the product CEWE photobook from Fotolab on the Czech market in the context of its competition. The theoretical part explains the concept of marketing, marketing mix 7P, SWOT analysis, positioning, brand and quantitative and qualitative research. The practical part presents the company Fotolab and its three main competitors in the market. In this part, all companies are compared on an extended marketing mix 7P. The Fotolab company is evaluated in the context of a SWOT analysis. The practical part is based on questionnaires and individual interviews, from which the recommendations will come for the company in the conclusion.
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Preventive and repressive system at primery school
ĎURKOVIČOVÁ, Zuzana
This thesis is about the repressive educational system and preventive educational system which don Bosco used in his practice. The goal of the thesis was to find out what kind of systems is reflected in the behaviour of teachers towards pupils. The thesis is divided into five parts, which coincide with the number of the individual chapters. The first chapter describes the emergence of preventive system. The second part describes the three basic pillars of the preventive system. The third chapter explains the differences between a preventive and a repressive system. The fourth part deals with education, its agents and resources, and as reflected in both systems. The last part contains the quantitative research, where it was used the investigation by questionnaires. The goal of this research is the same as with the above stated goal.
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Product development opportunities for hiking and biking in the Microregion of Šumava - West
KŮS, Daniel
The focus of the thesis is to assess the present disposition of hiking and biking paths, including the research of services supply for tourists in the explored area. Furthermore there is recommended the development opportunities of the product. The following methods are applied in the research: scientific literature research, field survey, specification of object and subject, proposals and measures and design of a new product. For obtaining these aspects is used quantitative research- questionnaire survey.
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Motivation of Young People to Visit Salesian Youth Center - for Children and Adolescents České Budějovice
VOTAVA, Pavel
This thesis deals with the motivation of young people to visit the Salesian Youth Center for Children and Adolescents in České Budějovice. The thesis aims to find out what motivates young people aged 13-18 to visit regularly the Leisure Club Oráč in the Salesian Youth Center. The work is devided into 3 main chapters. The first chapter characterizes the facilities in the center, the second one focuses on the Leisure Club Oráč in detail and characterizes the profile of its clients. It also describes the developmental needs of its clients in terms of their potential motives leading them to the regular attendance of this club. The final chapter includes my own quantitative research using the questionnaires. The intention of this research corresponds with the above stated goal.
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Marketing Research
Nakano, Andrea ; Zadražil, Vojtěch (referee) ; Chlebovský, Vít (advisor)
This masters´s thesis deals with the marketing research and customer satisfaction analysis, which have been focused specifically Albert supermarket, located in Masarykově Square in Jihlava. The first part of this work summarizes the theoretical knowledge, such as the processes of marketing research, purchasing behavior and how to measure customer satisfaction. The second part is the practical part of the study, which examines the assessment of information obtained through the research, as well as recommendations. These should enhance the satisfaction levels of the existing and future customers and further improve the competitiveness of this business operation in its market sector.
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Proposal of Customer Satisfaction Measurement Programme
Macháčková, Radka ; Říhová, Lada (referee) ; Šimberová, Iveta (advisor)
This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.
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The theory of nuclear physics for radiological assistants
ŠIMKOVÁ, Kamila
Currently there is not freely available any simple educational text on the subject of nuclear physics foundations, which would be adequate to the knowledge of students in the field of Radiology Assistant and other related fields. Study materials that are commonly used are mere transcripts of a scientific knowledge which needs to be adjusted by the presenter in order to be correctly understood by students within the stipulated time. The need for defining an educational version of a nuclear physics for Radiology Assistant resulted in preparation and submission of this thesis. During the process several objectives emerged: - create awaited, projected and implemented curriculum (create comprehensible educational text and verify its adequacy) on the subject of nuclear physics foundations for Radiology Assistant - verify the suitability of the project curriculum using the experimental teaching followed by subsequent verification with questionnaire survey - apply methods of descriptive statistics and mathematical statistics This thesis was based on two hypotheses verification. 1st hypothesis: By application of curricular process theory and developing appropriate educational text can be processed theoretical foundations of nuclear physics for Radiology Assistants. 2nd hypothesis: Knowledge of Radiology Assistants in the field of theoretical foundations of nuclear physics obtained from drawn up educational text will have distribution near to the normal distribution. Contribution of the thesis is the elaborated educational text and test that can be used for teaching theoretical foundations of nuclear physics. After evaluation of individual questions in the test, can be recommended to focus on students' knowledge in those areas where lower scores were achieved.
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The theory of electromagnetic field for radiological assistants
PEŠKOVÁ, Lucie
Currently is not freely available any simple educational text on the topic of the theory of electromagnetic field, which would be adequate to the student´s knowledge of the Radiology assitents subject and futher related subjects. This work defines this following goals: to create the expected, project and implement curriculum in the area of the electromagnetic field for radiolgy assistants and the verification of the adequacy of the project´s curriculum with the help of the experimental education and the statistical result´s evaluation of the verification with the questionnaire survey. The practical contribution of the bachelor´s work is the made educational text with the PowerPoint presentation, which is possible to use for the teaching of the theory of electromagnetic field. The theoretical contibution of the bachelor´s work is the excuse of the theory of curricular process on the area of the theoretical basis of the electromagnetic field under the therms of education of radiology assistents and next potential applicants of radiology.
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Perception of the Collectivization by the Rural and the Urban Community
BUCHTELE, Roman
The bachelor thesis is focused on the description of the history of collectivization in Písek district. It deals with two different groups of citizens - the rural and the urban community. Its main focus is on their personal evaluation of the process, on the contrast between their perception of this issue and its consequences and economical significance. The thesis is divided into two parts. The theoretical part defines the rural area, the revision of the land reform and the process of collectivization itself, alongside with its economical and social impacts. The basis of the analytical part is the research, which maps the social, environmental and economical impacts of collectivization. The main research method used is triangulation. The data are collected using questionnaires extended by the use of semistructured interviews.
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