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Tourism Product in the Sphere of Adventure Tourism
Pelejová, Dana ; Hesková, Marie (advisor) ; Jaderná, Eva (referee)
Tourism is becoming an ever more important part of the national economy. In advanced economies, the majority of inhabitants are employed in the services sector, which includes tourism. Currently tourism is at the peak of its development in the Czech Republic. A new, modern infrastructure is being built to connect up the natural and cultural treasures. My personal judgement is that it is primarily the finances from European funds, which have been streaming into the country for several years now, that have a large influence in this development. I see the market deficit in the CR to be poor communications between individual stakeholders. The comprehensive interconnection of services, information systems and tourist destinations. The aim of my work is to propose possible future cooperation for individual original, attractive stakeholders in experiential tourism within the territories of the Czech Republic, above all the Jindřichův Hradec district with its overlap into Lower Austria (Waldviertel). These stakeholders will then jointly form an area where both marketing and the professions are connected; this is known in the EU under the title of a tourism learning area (TLA). They can also be understood as destinations where individual stakeholders involved in experiential tourism are interconnected. The basic idea of the TLA seems relatively simple, however its implementation requires precise coordination and multilateral cooperation, and it is this that I want to achieve within this thesis.
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Importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia
Lišková, Pavla ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Bachelor thesis focused on the importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia deals with its basic characteristics, product and service offerings, history and marketing communication. The thesis consists of theoretical and practical parts. The theoretical part defines tourism terms, for example benefits of tourism, tourist region, adventure tourism, etc. and characterizes tourism in the Czech Republic and in the tourist region of South Bohemia. The practical part is devoted to the characteristics of the civic association The Fairy Kingdom and a questionnaire survey for visitors of South Bohemia Region.
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The tourism industry of the Brno destination
Prokešová, Kateřina ; Valentová, Jana (advisor) ; Uhnavá, Markéta (referee)
This bachelor thesis deals with the "The tourism industry of the Brno destination" and tries to characterize the tourism industry in this city. The offer of the tourism industry was presented, based on the theoretical knowledge, which as well as the evaluation of attendance of the mentioned destination, helped to specify different kinds of tourism in Brno. In the conclusion of this work documents, projects significant for the tourism development and institutions working in the tourism industry were presented.
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Tourism in the Pardubický Region
Křivková, Jana ; Valentová, Jana (advisor) ; Vaško, Martin (referee)
Bachelor thesis deals with the appraisal of tourism in the Pardubický Region. This region belongs to the least visited regions in the Czech Republic for many years, although there are many tourist attractivities in this area. In this thesis the causes of this situation will be analyzed. The Tourism Industry in the Pardubický Region will be analyzed from two points of view: supply-side and demand-side in tourism. Finally the findings will be compiled in the SWOT analysis and the possibilities of further tourism development in this region will be suggested as well.
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Developement of incoming tourism in the Republic of Kazakhstan
Gavrilyuk, Valeriya ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This thesis consists of two parts - theoritical and practical. Main basic definitions of tourism and preconditions for its developement are described in the theoretical part. Practical part contains description of the destination Kazakhstan and description of its possibilities to become a popular tourist destination. The last part of thesis consists of processed obtained answeres on questionnaire and plan of propagation of Kazakhstan, that is created according to the given answeres.
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Health oriented tourism
Bendová, Vendula ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
This Bachelor's Thesis is focused on health oriented tourism, as a relatively new form of tourism, which has been experiencing big boom in recent years. The first part of the thesis is concerned with a theoretical definition of particular terms (e.g. medical tourism, medical tourist), from the English terminology's point of view as well. In the following part major destinations of medical tourism, their offer are analysed. The thesis continues with medical tourism of the Czech Republic. The practical part of the thesis consists of the questionnaire carried out among the clients of some selected clinics in Prague.
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Analysis of supply adventure tourism in the South Bohemian Region
Klečacká, Simona ; Krbová, Jana (advisor) ; Matíšek, František (referee)
The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.
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Současný stav e-turismu v ČR
Handrejch, Jaroslav ; Toman, Prokop (advisor) ; Volráb, Ondřej (referee)
Práce se zabývá porovnáním způsobu poskytování informací pro turisty v jednotlivých regionech ČR. Toto porovnání je prováděno podle vlastní metodiky hodnocení, a převážně vlastních hodnotících kritérií, která se zaměřují zejména právě na hodnocení informací, které jsou pro turistiku důležité. Pro porovnání byl vybrán Jihočeský a Severočeský region ČR. Je zde provedena důkladná analýza vybraných turistických portálů z těchto regionů a následně vyhodnocen region, ve kterém je poskytování turistických informací na vyšší úrovni. Součástí této práce je i teoretická část, která slouží jako uvedení do dané problematiky a v závěru i praktická ukázka toho, jak může probíhat plánování turistické dovolené pomocí Internetu.
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Products of tourism in tourist information centres in the region Posázaví
PETRŮ, Soňa
Bachelor work deals with the region Posázaví, own chosen area deals with Middle Posázaví, demarcationed of towns Světlá nad Sázavou and Zruč nad Sázavou. It was executed the analysis sociable and cultural aims of tourists in the region Posázaví, analysis of chosen tourist information centers products in Světlá nad Sázavou, Ledeč nad Sázavou and Zruč nad Sázavou. It was executed marketing research form of questionnaire saving. It was created two types of questionnaires, one for tourist information centers and one for tourists, which visited chosen towns in August 2006. On basis of questionnaire saving for tourist information centers were analysed products of chosen tourist information centers. Results gained by second questionnaire saving were background for creation of new product of tourism. New product is tree-day trip, sport´s weekend in the region Posázaví, sold as package of services.
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