|
|
The meaning of social networks in teenagers' lives.
PTÁČKOVÁ, Eva
This bachelor thesis deals with the actual impact of so-called social networks (or social utilities) on lives of modern high school students. The subject matter of this work is basically concerned with the usage of these internet social networks and the proximate consequences of it within teenagers? everyday (?real?) lives. The aim of this bachelor thesis is to describe how and to what extend being a registered user and active member of these internet social utilities may interact with self-perception and the perception of others, as well as how much it may affect personal and social status of each individual. As a main research method, the authoress has used questioning methods and qualitative analysis of gathered data in line with the grounded theory as expressed, for example, by Strauss and Corbin (1999). The outcome of this research work shows inconsistence of the role of internet social networks as a means of communication, as well as the significance of its impact on modern teenagers? lives and the way of their thinking.
|
|
|
The Presentation of Death and Dying in The Media and The Influence of The Presentation on The Process of Forming The Attitude towards Death
KADLECOVÁ, Hana
The thesis deals with mass media and the way they treat the presentation of death and dying. Trying to find an answer to the question of whether mass media can have an impact on changing attitudes of contemporary human being to death and dying. The thesis is divided into nine parts. The first four sections form the theoretical framework and characterize today's postmodern society, typical features of contemporary human being ?s behavior, his/her perception of the world and themselfves, the influ nce of education, culture and beliefs. The thesis also deals with the position of mass media in postmodern society, and briefly describes current research on the influence of mass media on people. It mentions the most common dividing of mass media technologies into television, radio, print and the Internet. On this theoretical framework is consequently based the analysis of the presentation of death and dying in various types of media - this part of the thesis is more practically oriented and is complemented by a number of pictorial material. It tries to capture the most significant features of the presentation of death and dying on TV (news, film, advertising) and radio (news and some opinion programs), in the broadsheets and tabloids as well as on internet news, blogs and social networks and also in internet advertising. The thesis concludes that the current mass media are nearly oversaturated with the death and dy ng topic, making the viewer (reader, listener) apathetic and easily accustomed to continuously increasing greater violence. Death pictured by media is unnatural and often violent, in which significantly collides with the lived reality. Media cause devaluation of death and lower its importance, which causes declining empathy towards the diseased and dying as well as the absence of respect for the deceased.
|
|
|
Selected Risk Behaviour at the Secondary Schools in the Region of Domažlice
ČERNÁ, Pavlína
The topic of this bachelor thesis is ?Selected Risky Behaviour at the Secondary Schools in the Region of Domažlice?. Risky behaviour is a phenomenon threatening societies across all cultures. Its negative consequences can be intensified even more if it occurs at the adolescent age. Healthy development of adolescents is at risk under its influence. It affects the biological, psychological and social features not only at the time when the adolescent behaves risky but also in future when the individual has to bear the consequences of such behaviour. The thesis compromises of a theoretical part, in which selected forms of risky behaviour along with the protective factors that significantly affect this type of behaviour are briefly characterized. The goals stated are defined and the research in question, including the comparison of the results ascertained with the findings of other authors that are presented in the theoretical part, is described in the practical part. The occurrence of risky behaviour cannot be entirely eliminated, however, it can be reduced at least or it is possible to postpone its beginning. Primary prevention is used for this purpose. Monitoring of risky behaviour on which the practical part of this thesis is focused can be used as one of the basic evaluation tools for prevention. The research was conducted at the secondary schools in the region of Domažlice. These were various types of schools differently orientated ? a grammar school, a business secondary school and an apprentice school. The data of the learners of these schools were gathered on a quantitative basis through questionnaire investigation. The questionnaires were distributed among the responders at schools. Great emphasis was put on anonymity of the questionnaires and assuring the responders that the questionnaires filled in by them will not get in hands of any of the close authorities. Therefore the authority was not present when the learners were filling in the questionnaires. The highest validity of data could have been ensured in this way. On the basis of the data gained the hypotheses stated before were confirmed. The goal of the research was to map the occurrence of the selected risky behaviour at the secondary schools in the region of Domažlice. Comparison of the responders? involvement in risky behaviour for boys and girls was defined as the first of the individual goals. The other individual goal was to compare the occurrence of risky behaviour at the individual types of schools. The research obviously suggests that it is not possible to comprehensively define whether it is boys or girls who behave more or less risky. It can be only said that some selected phenomena are more typical of males, others of females, occurrence of others is comparable for both of them. When observing risky behaviour at the individual types of schools, the occurrence of unwanted phenomena is significantly higher at the apprentice school compared to the other types of school. The number of adolescents behaving risky in the region of Domažlice corresponds to the average of the Republic. The results of the thesis can be used for implementation of effective primary prevention, for the needs of further researches, and, last but not least, as a theoretical framework for education in this area.
|
|
|
Usage of the Spa Internet Marketing
GOTTWALDOVÁ, Jana
The theme I have chosen for my diploma thesis is named "Usage of the Spa Internet Marketing``. It is focused on the Spa in Hodonín and the results of the marketing research which assignes the great importance to the internet during the process of information and the point-to-point communication with customers. Hodonín Spa is young and modern facilities located in the South Moravia, whose sole owner has been the city of Hodonín since 1993. The Equipment is used to treat the musculoskeletal system, relaxation, and also offers reconditioning wellness stays. The aim of this study is evaluate the current use of the Internet Marketing Spa, its coverage and propose ways to improve in this area. The operational objective is to determine customer satisfaction - self-payers - the internet presentation of the Spa, their attitudes and opinions of the other tools of Internet communication. The basic terms and the Internet Marketing methods are defined in the theorethic section of the diploma. These findings became the basis for a personal interview with a marketing specialist and to define and evaluate the tools of communication of the Spa. The lists of questions were the way used to collect the primary facts about the customer´s satisfaction and their attitude to the www presentation. Consider the finance, personal, technical and other possibillities the Hodonín Spa´s internet activities fulfil the function very well even in the confrontation with other similar facilities. The research results and the Facebook realized advertising campaign on my own found out the improvement ways and the new suggestions of a ppc advertising, an emailing, a sales promotion and social networks. The improvement of effectivity communication with clients was the goal of these suggestions. The Spa´s internet activity is necessary at the present competition time. The Marketing department should adequately reacts on this situation to improve the customer relations.
|
|
| |
|
|
Facebook And Internet Marketing
Vrbasová, Magdaléna ; Pavlíček, Antonín (advisor) ; Šesták, Michal (referee)
The aim of this thesis is to create and effectively manage Facebook web pages for individual divisions of Import Volkswagen Group s.r.o. The thesis is divided into two parts - theoretical and practical. The theoretical part contains basic information about online and offline medias, trends in the area of Internet marketing and measuring of online advertising efficiency, which, unlike the efficiency of "offline" advertising, is easily measurable. In the past two years, social networks, especially Facebook and Twitter became trendy. The last chapter of the theoretical part is deals with the topic of advertising on Facebook, that prevails in the Czech Republic. and promotion on the social network called Facebook. In the practical part, some of the findings derived from the theoretical part are implemented and verified. The main outcome of this thesis is a development of well-functioning Facebook web pages, administration of which could be taken over by Import Volkswagen Group s.r.o. in the future.
|
|
| |
|
|
Analysis of social behaviour of individuals in virtual networks
Lukavská, Zuzana ; Pstružina, Karel (advisor) ; Řepa, Václav (referee)
This thesis deals with the comparison of users' behaviour in virtuality and in reality. The thesis is divided into two interrelated parts. I'm analyzing participants' behavior according to results from our own research in chosen social network. I'm comparing the results with other scientific works and putting them into context with theoretical knowledge. I'm looking for conjunctions with reality, focus on the differences and trying to explain different behaviour of users of social networks. The theoretical part gives a comprehensive overview of the concepts of virtuality, social network and virtual world. It provides an overview of the potential danger lurking in the virtual reality, focusing on children, because for them is virtuality already a natural part of life, and they are also because of their credibility very vulnerable. It also deals with the meaning of the concept of friendship, which has in the virtual world a bit different meaning. It also examines the behaviour of individuals in various situations in a virtual environment and looks for reasons why people change their image, why they behave aggressively, and whether their virtual behaviour influence their behaviour in reality. I'm analyzing the differences between virtual and real communications and the influence of the increasing tendency of using virtual means of communication for real communication.
|
|
|
The impacts of online social networks on users
Kobrle, Daniel ; Mildeová, Stanislava (advisor) ; Dalihod, Martin (referee)
The purpose of this work is to analyze the current state of online social networks and their impact on users. Currently these networks are becoming very popular and the number of their users is growing dramatically. The time they spend on those networks is also increasing. First, theres analyzed, what led to the emergence of social networking, what were their original goals and visions, what are the requirements of genesis of a large social network and how the small network is being transformed into a large one. I describe how the current policy of the large networks diverts from its original aims and visions. Then outline how large the commercialization of the Internet social networks is and how these networks allow earning. I pay attention especially to new types of ads that can be applied to them. Then there is described how the use social networks influences their users, what are the positive, but mostly negative effectc. There are also described changes in lifestyle, pace of life, changes in values and substitution of personal forms of communication caused by their use. As well the influence of these networks to the way how the information are spread and analysis of the psychological effects on the users of the network with its consequences. Finally i deal with the risks users of social networks are exposed to and the pathogenic phenomena that arise in consequence.
|
|
|
Use of Facebook for advertising purposes
Pavelka, Tomáš ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
The main aim of this thesis is a description of options to use Facebook for advertising purposes. The first part of the thesis deals with social networks in general, analyses the reasons of their popularity, lists their types and mentions a couple of examples. Furthermore, the thesis compares advertising on social networks to traditional forms of advertising and analyses its advantages and disadvantages. Further part of the thesis is focused on the most popular social network in the world -- Facebook, and analyses its position in the Czech Republic, followed by a description of options to use Facebook for advertising purposes. The thesis also compares Facebook advertising to Google advertising. In the end, the thesis names a few real examples of how Facebook is successfully used for advertising purposes.
|
guest ::
