|
|
Utilization of web 2.0 in commercial organizations
Vencovský, Filip ; Pavlíček, Antonín (advisor) ; Šubrta, Václav (referee)
This bachelor thesis is dealing with utilization of web 2.0 in commercial organizations. The aim of the thesis is to describe possible utilization and appraise practical application in particular organization. The theoretical part of this bachelor thesis explains the web 2.0 theory and it's most frequent solutions with emphasis on the commercial area. The utilization of the wiki platform, which bolgs are used in practice or how to present the enterprise in social networks will be in the thesis introduced. The web 2.0 is contextualized with parts of enterprise informatics, in which directly interferes in. In this part, the deflection of classical CRM, SCM, KM and groupware systems is noticed. The theoretical knowledge are finally applied in the analysis of the existing enterprise. The accent is in the first place putted on the reality of the suggested solution.
|
|
|
Business plan: internet portal
Jehlička, Marek ; Srpová, Jitka (advisor) ; Skopal, Pavel (referee)
My diploma work discusses the topic of internet social communities in Czech Republic. I look through this topic from the enterpreneur side of view and I am trying to examine how to extract this area for commercial advantage. This is also the reason why I compile the work as a business plan. I am trying to find out if project of this concept is in Czech Republic long-term viable, profitable and competitive. The business plan which I am trying to sketch in the practical part is example of business startup project and it's goal is to acquire an investment for the project development and promotion. The key aspect for this project is to analyze the size of the market. It means to discover if the market in Czech Republic is big enough to provide enough money. The social community portal which is the main object of the business plan is aiming relatively narrow group of users (mothers with children, pregnant woman).
|
|
|
Application of Marketing on Social Networking Websites
Voves, Jiří ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
Social networking websites experience a noticeable expansion in the recent years. They became a daily routine for young people around the world. Nowadays, the most popular social networking site is Facebook attaining currently over 300 million users. Networking sites also offer valuable marketing possibilities for companies and for presentation of their services. Online marketing is facing a new development on these websites. It enables the company to communicate with its customers on a more personal level and at the same time supports a viral spreading of a commercial message. Even in the Czech Republic the Facebook is the most visited social networking site -- the number of its Czech users has already reached 1.7 million users. The correct social network marketing in the Czech Republic is in its early beginnings and companies are thus mostly merely getting familiar with it and learn how to use it effectively.
|
|
|
Social networking as a form of commercial presentation of companies
Mňahončáková, Jana ; Stříteský, Václav (advisor) ; Uhlíř, Martin (referee)
Commercial usage of social networking is one of the most discussed topic in marketing these days. There are two general ways how to use social network -- to built communities of social networks' users and to advertise in classic display advertising. Czech companies do not place social network to their communication mix so often as foreign ones. They still have to learn how to create the most effective strategy and how to communicate with users. The most important is the activity and interaction. Only then the campaign can reach the communication goals.
|
|
|
Facebook as a marketing tool
Nováková, Vendula ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The bachelor thesis deals with social network Facebook and it's potential for marketing. In first two chapters the thesis explains viral marketing and social networking in general. Then it analyses Facebook user with an emphasis on data coming from survey "Facebook user" realized in May 2009. Acquired theoretical knowledge and detailed analysis of user environment serves for suggestions and tips for marketing use on Facebook. The whole thesis is enriched by many examples which enable deeper understanding of the topic.
|
|
| |
|
| |
|
|
Usability of groupware in leisure activities
Vondráček, Martin ; Kunstová, Renáta (advisor) ; Kapitán, Petr (referee)
Groupware products support collaboration in an enterprise environment, however their components are often used in everyday life. Also the collaboration is present in many different activities. This bachelor's thesis first analyzes the current use of groupware components (e-mail, discussion boards, and calendar) in the community of science fiction fans and deals with present problems in communication, cooperation and coordination. After that, it states requirements for the system, which should improve the situation. Finally, it evaluates selected system (a combination of Google services) and demonstrates its use. The purpose of this paper is to decide, how groupware is useful in the community, and prepare for its full deployment.
|
|
|
The principles of internet communities
Vrba, Jaroslav ; Mišurec, David (advisor) ; Košárek, Zdeněk (referee)
This thesis concentrates on Internet communities, shows their principles of working and compare the most important of them. The aim of this thesis is to explain how internet communities works. It compares their features and provide to reader a possibility of making own opinion on them. The internet communities are compared from global and local Czech aspect. This thesis shows their functionalities, benefits and from the other hand their disadvantages linked with usage, including possibilities of protection. Author attached his own research in form of questionnaire aimed on Facebook users. Next to the last chapter shows economic aspect of the community servers, what are their costs and revenues.
|
|
| |
guest ::
