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Current resources and opportunities of public libraries funding in the Czech Republic
Kábrtová, Barbora ; Černá, Milena (advisor) ; Římanová, Radka (referee)
The aim of this thesis is to describe and evaluate the current situation regarding the funding of public libraries in the Czech Republic. The introduction comprises a concise definition of the legislative framework for funding public libraries. In the main section of the work the author deals with the system of libraries providing public library and information services and how these libraries can be established. Then the analysis of the financial resources that can be used by these libraries follows, i.e. grants by founders, national and international programs and projects to support libraries, fundraising, donating, sponsoring, patronage, volunteering, grants by foundations, libraries' own business. There is also a description of pricing and financial policy, analysis of the financial management of libraries in various regions and the influence of the economic crisis on library budgets. The main part of the thesis related to the whole Czech Republic is followed by the part aimed only at the Central Bohemian. For analysis and description of financial resources and opportunities The Central Bohemian Research Library in Kladno, contributory organization has been selected. The analytical part is complemented by experiences of other selected libraries, i.e. The Municipal Library in Žilina and The Town...
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Strategy for developing collaboration with strong individual donors
Hudeček, Martin ; PROKOP, Petr (advisor) ; KEJKRTOVÁ MĚŘIČKOVÁ, Eva (referee)
The thesis “Strategy for developing collaboration with strong individual donors” examines possibilities of successful collaboration of art projects and strong individual donors. An individual donor is a person with own needs and motives which drive his or her decisions and actions. Motivation is therefore the principal framework of this paper. In the first part, the author focuses on obtaining insight into the theory of motivation, which forms an essential basis for the activation of actions and decisions. The result is a typology which can be applied in the analysis of needs and motives of donors.
A strategic management toolbox and strategic planning process enable active management of motivation. Another part of the thesis examines how strategic management and planning tools allow for studying the needs and addressing them in an effective manner. The author directs his attention mainly at the mission and vision of the organisation, strategic goals and the way of their achievement.
The study of sources of theory and practice culminates with the postulation of hypotheses which the author proceeds to test in practice. The author analyses the motivation of donors for collaborating with art projects; readiness of these projects to negotiate with donors; and their capacity to deploy strategic management tools to successfully negotiate and develop the relationship. The work presents a set of case studies whose purpose is to describe the status quo and test how an agent, who combines knowledge of art projects and donors, influences the process of preparation and negotiation with donors.
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INDIVIDUAL GIVING
Kašparová, Petra ; LEDVINOVÁ, Jana (advisor) ; JEŽEK, Vlastimil (referee)
Only a few cultural organizations in the country are devoted to development and continual work with individual fundraising. Many other cultural NGOs stands at the beginning of creating a strategy and planning individual fundraising in general. For this reason, this diploma thesis deals with potential and usable strategies in individual fundraising, donors motivation based on Czech surveys, case studies of cultural organizations with the potential in individual giving and other aspects. The summary should provide basic knowledge framework for the creation of strategies for cultural organizations that may find out desire and motivation to pursue potential of individual fundraising in the future. This thesis seeks to change stereotypes in thinking about individual fundraising as a way of raising funds without the potential and historical context.
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Theatre fundraising in the USA
Kašparová, Petra ; LEDVINOVÁ, Jana (advisor) ; NEKOLNÝ, Bohumil (referee)
The aim of this work is to analyse different sources of theatre fundraising in the USA and focus our attention on some practical tools that four selected theatres use and which help them to secure a future without major contribution from the state. This bachelor thesis should serve as an informational material discussing American theatre system with emphasis on fundraising methods and their application. This thesis pays attention to the practical part, which describes few specific models how to fundraise. Those four very different theatres show us many ways how to target a campaign and work as a fundraiser. In conclusion, I suggest few theories and examples how czech theatres might develop fundraising in the future.
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Donor programmes
Roušalová, Tereza ; JEŽEK, Vlastimil (advisor) ; LEDVINOVÁ, Jana (referee)
This master's thesis deals with possible ways of communication between cultural organisations and donors. It focuses mainly on donor fundraising - systematized, transparent and clearly formulated donor programmes. The main part describes the gift and it's possible forms along with the possibilities of donor management including the inner organisation of work (staffing, use of databases, involvement of Board members) and particular steps of the donor cycle (identification, qualification, cultivation). A detailed analysis of the benefit programmes and various benefits is then followed by the description of donor stewardship and creating of special events. The last part of the thesis deals with corporate donors and the use of the CSR strategies for attracting them. It also seeks the connection between corporate and individual giving. Throughout the whole thesis, the theoretical findings are complemented by practical examples (both from the Czech Republic and abroad). The aim of the thesis is to describe the situation in cultural giving in the Czech Republic and create a range of options for arts managers to use when creating donor programmes for their organisations.
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Sponsorship of art / Sponsorships and Art Banking of UniCredit Bank
Stemberg, Audrey ; Tyslová, Irena (advisor) ; Wojciková, Marie (referee)
This thesis deals with sponsorship of art especially focused on sponsoring and Art Banking at UniCredit Bank. The work contains sponsorship description, types and explanations of basic concepts, it describes the practice of sponsorships at UniCredit Bank Czech Republic and a description of a service at UniCredit Bank called Art Banking. The aim of the work is an empirical research to determine how respondents have preferences for which cultural institutions and cultural events, and make an evaluation based on results of the research to design an optimal target group of sponsorship. The used methodology to achieve the objective includes the definition of terms, the description of cultural sponsorship in UniCredit, compiling a questionnaire, circulation of questionnaires to statistically adequate samples of the population, processing and analyzing results and preparation of the final proposal.
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