|
|
The position of Czech Airlines at the air market
Švarcová, Rebeka Agnes ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The bachelor thesis is focused on the position of Czech Airlines, Ltd. at the air market. The theoretical part contains the history, evolution and position of aviation. Then the current trends in aviation, structuring of airline companies, international organizations in civil aviation and the position of aviation in tourism are discussed there. The analytical part describes the company Czech Airlines, its origin and important events in the history of the company. In this part, there are e. g. economic results or the use of seats capacity analysed. The plans of the company for the future and its next expected evolution are mentioned here as well.
|
|
|
Air traffic and the position of Travel Service airline at the Czech air market
Jeřábková, Petra ; Vaško, Martin (advisor) ; Voříšková, Barbora (referee)
The thesis analyse the current position of Travel Service, Ltd. at the Czech and central European market and try to point out the main aspects which stood for a successful development of the airline. The theoretical part focuses on history of aviation, structuring of air traffic and airlines, on airline alliances and low-cost airlines. It is also focuses on air traffic in the world, current trends in aviation and on the position of aviation in tourism. The analytical part describes the company from its beginning to its current successful position. Economic data, internal statistics, services, business strategy or actual news are analysed in this part. The important part of the airline, low-cost SmartWings is mentioned here as well.
|
|
|
Position of airline Travel Service on market
Družecká, Barbora ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This bachelor thesis deals with the position of the biggest private Czech airline Travel Service on market. This thesis is divided in four parts in a logical sequence. First chapter is dedicated to history of the company, from its establishment to the present, the chapter engaged in the development and fleet and also contains information about management of the company. The second chapter is describing actual fleet, particular key positions and focuses on the development of the company, in terms of number of the passengers, as well as profitability. Next chapter is dedicated to strategy and operation on the market, that reflect all relevant and important changes which has the company gone through during the whole period of its existence. Last chapter describes main competitors in the Czech republic and also in Europe. The purpose of this thesis is seamlessly unify information and interesting facts about the company, which in few years got to the top in its field and continues to grow and expands its operation to other countries.
|
|
|
Building Customer Loyalty Programs For a Marketing Communication
Shatova, Mariya ; Skokanová, Dagmar (advisor) ; Magdyčanská, Radmila (referee)
In this work loyalty programs are described as a marketing tool of communication with customers. The first chapter provides a theoretical base which describes why loyalty programs are necessary and very effective for communication with the customer and how to establish effective loyalty program. The second chapter introduces the history of loyalty programs and the first loyalty program, which was founded by American Airlines. The third chapter describes loyalty program in three airlines and offers the opportunity to get to know modern loyalty programs which they offer us. The last part provides analysis of the primary research, which was carried out as part of the practical part. The analysis show that loyalty programs are widely perceived by people and can be successfully implementated in different enterprises. The second part of the survey relates to the selected airlines, and shows how loyalty programs are used and perceived in this particular case.
|
|
|
Cooperation among airlines
Brabec, Martin ; Zelený, Lubomír (advisor) ; Hampl, Tomáš (referee)
This diploma thesis topic is cooperation among airlines. Main part focuses on areas and forms of airline cooperation e.g. inter-lining, code-sharing, joint ventures. A chapter is dedicated to the impact on competition and another one analysis the structure of global airline alliances. Basic overview of air transport and legal aspects influencing the nature of cooperation among airlines is also included.
|
|
| |
|
|
Web pages comparison of airlines on the zech market
Veis, Richard ; Toman, Prokop (advisor) ; Pösinger, Martin (referee)
Hlavním tématem práce je srovnání webových stránek několika leteckých společností na českém trhu. Hlavními oddíly jsou jednak popis internetu a jeho vzniku, vytyčení kritérií pro zhodnocení jednotlivých aspektů webových prezentací, a nakonec konkrétní zhodnocení dle zvolených kritérií. Výchozím uživatelem je cestující, tomu byla kriteria uzpůsobena. Daným kritériím jsou přidělovány váhy vyjadřující jejich důležitost. K nalezeným nedostatkům jsou navrhována jednotlivá doporučení. Na konci práce je pomocí tabulky a grafu znázorněno pořadí dle úspěšnosti v analýze.
|
guest ::
