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Analysis of labor market of region Plzeň in the time period 2001 - 2011 and its expected evolution
Hemzáček, Ondřej ; Kotýnková, Magdalena (advisor) ; Szabová, Lucia (referee)
This thesis deals with the development of the labor market in the region Plzeň in 2001 - 2011. The purpose is to identify what factors and how much affect employment and unemployment in the labor market in region Plzeň. The author analyzes the time series on population, employment and unemployment in the region Plzeň of the portals CSO, Ministry of Labour and socials affairs. The work contains an estimate of the supply side of the labor market based on demographic projections in context with the impact of pension reform. Research is subjected to the expected development of the demand side of the labor market on which it can be expected changes of the requirements of employers in skills needs. Analytical investigation in this thesis is completed questionnaire to which they are subjected unemployed. Through deduction from the information obtained from these data sources is determined the expected development of the labor market in the region Plzeň, and his problems are not adequately addressed.
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economy cars in the center: the allocation of parking space
Uhlířová, Petra ; Bartoň, Petr (advisor) ; Hudík, Marek (referee)
Possibility of parking plays a role in deciding where to go and the driver where to purchase goods and services. In sectors such as trade, hotels, catering, transport and storage is likely that some percentage of these drivers will form. The paper tries to explain whether the introduction of paid parking zones will affect the growth of businesses in these sectors since the introduction of paid parking zones receive visitors "theoretical" chance to park, compared to locations where paid parking zones are not. Work with the help of least-squares could not determine whether this hypothesis is true in parts of Prague 3 and 7, which introduced paid parking zones in 2008. The model appeared generally statistically insignificant, which can not be concluded whether the introduction of paid parking zones will lead to greater development of businesses in sectors such as trade, hotels, catering, transport and storage in the city of Prague 3 and 7
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Second Life and marketing aspects of virtual worlds
VANĚREK, Petr
The main focus of this dissertation thesis is the use of virtual worlds in marketing with a special focus on the virtual world known as Second Life. The Second Life environment research was conducted in several steps. The first step was personal online observation of Second Life where the Czech Republic has its representation in a company called Bohemia. The purpose of this online research was to find out respondents{\crq} subconscious, their experiences, and how they perceive the economic subjects which are presented in this virtual world.The research of the virtual world Second Life continued by creating five case studies of selected economic subjects, which are present in Second Life. For this reason the following were picked, Raiffeisenbank, CzechTourism agency, Pivovary Staropramen a.s. virtual pub. The other two case studies were focused on education and therefore Philosophical Faculty of University Palackého Olomouc and an entrant from private sector WebSchool s.r.o. company were chosen. The data obtained from this research helped to apply a Cost benefit analysis in the virtual pub Staropramen case study. This analysis is one of the possible methods of economic assessment of the investment related existence in Second Life.On the basis of information gained from personal online research and completed analysis I projected a process of entrance into the virtual world Second Life with the use of select marketing tools. These tools are folded so that any subject that considers the use Second Life as one of the innovative ways of marketing communication is able to fulfill its goals and will not end up as a passive background of this virtual world. For this reason, I consider the main goal of this dissertation to be achieved.
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