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Marketingový mix vybraného podniku
KLEPLOVÁ, Martina
The bachelor thesis deals with an evaluation of a questionnaire survey of the marketing environment of the Solnice Restaurant in České Budějovice. Subsequently, a SWOT analysis is conducted to determine the restaurant's position in the market. The aim of the work is to propose improvement in options for the marketing mix based on the results of the questionnaire and SWOT analysis
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Regional differences in labor productivity
FENCL, Matěj
The bachelor's thesis focuses on the analysis of regional differences in labor productivity in the selected sector - Industry, mining and quarrying divided according to the CZ - NACE classification, including the analysis of the selected plant of the company LB Minerals, s. r. o. and, on the one hand, labor productivity itself, the possibilities of measuring and defining factors that can influence both regional and corporate labor productivity. The measurement possibilities are further applied to the analysis of the Southwest region, the plant of the company LB Minerals, s. r. o. and the economic activity that prevails in the entire company. At the end of the practical part, a correct comparison and subsequent assessment of labor productivity in relation to the Southwest region is made, including the effect of labor productivity on the profitability of the company and the relationship between labor productivity and average wages.
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Design Process Management of the Order of the Chosen Portfolio of the Organization
Kadlík, Vilém ; Juřica, Pavel (referee) ; Jurová, Marie (advisor)
The bachelor thesis focuses on the order management process in Keestrack s.r.o., a company that manufactures mobile sorting and crushing machines. The first part deals with the introduction of the company and then in the second part the theoretical background of the issue is presented, where we find explained concepts related to production, quality and process. The third part is an analysis of the current state of the art based on the theoretical part. In the last part, the results are interpreted and suggestions are made to improve the current situation of the company.
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Company Performace Analysis
Pazdera, Lukáš ; Škopková, Lucie (referee) ; Kocmanová, Alena (advisor)
This bachelor thesis focuses on performance financial analysis. It analyses financial situation of Kofola a.s. in 2012 – 2014 with use of basic methods of financial analysis. In the first part there are theoretics of financial analysis, in second part is performed the financial analysis and in the third part are suggestions of improvements of current situation of the company.
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Evaluation of the Financial Situation of the Company and Proposals for its Improvement
Baracskaiová, Nikol ; Bočková, Nina (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis focuses on the evaluation of the financial situation of the company XY s.r.o. in the years 2015–2019. The theoretical part deals with selected methods and indicators of financial analysis. In the analytical part, individual indicators are calculated, described, and graphically represented and the results are compared with a competing company. The last part is focused on the overall evaluation of the financial analysis and presents proposals for improving the financial situation of the company.
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Company's ICT Strategy Proposal
Helešic, Igor ; Koutný, Roman (referee) ; Kříž, Jiří (advisor)
This thesis is focused on information and communication technologies (ICT) and their applications in terms of contribution to improvement of competitive advantage and fulfillment of company's targets. The goal of this work is to analyze a manufacturing company with focus on IT and to design such an ICT strategy which will match the selected company's strategy.
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Business Plan for Start of a Small Business
Říhová, Kristýna ; Janík, Lukáš (referee) ; Kopřiva, Jan (advisor)
This work is dealing with formation of a business plan for a concrete company small scale and verification of its feasibility and competitiveness in the Czech market environment. The thesis is divided into a theoretical and practical part. In the theoretical part I deal with on basic business terms. In the practical part already I apply the theory into practice. I also deal with drawing up a concrete business plan. This is followed by the practical part of starting a business with a focus on e-shop clothing. Based on the compiled plan I reviewed the conditions of establishment, potential risks and business competitiveness.
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Process Management of the Selected Business
Smutná, Barbora ; Stuchlíková, Marcela (referee) ; Jurová, Marie (advisor)
The bachelor thesis deals with the course of the procurement process in a selected company. The company is primarily focused on the implementation of gas pipelines and pipelines’ products in the Czech Republic and Slovakia. The company provided me with a range of information and documentation to help me analyze the procurement process. On the basis of an evaluation of the analysis, I have drafted a proposal that should lead to an improvement in the procurement process.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Bušová, Jana ; Papoušková, Anna (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis deals with evaluating the financial situation of the company O.K. BAG s.r.o. during the years 2006 – 2010. The aim of this work is to analyze the financial situation of the company and propose options for improving the financial situation. The first part of work is contains basic information about the company O.K. BAG s.r.o.. In the second part the obtained results are evaluated and compared with the data of the firm. Based on these results it is possible to propose an enhancement of the current state of the firm
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