National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.01 seconds. 
Marketingová strategie pro Casino Ambassar
Bernold, Jakub ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The subjekt of the bachelor thesis is to descriibe and analise current marketing strategy of Casino Ambassador and to propose some recommendations. In the first part, there is prepared a theoretical base for creating marketing strategy. In the second practical part, there is described the company which is mentioned above, as well as, there is analyzed present structure of its marketing strategy and marketing communication strategy. The final part proposes some recommendations for the proposal of the future marketing strategy.
Marketing hazardniho průmyslu
Rožek, Jan ; Štědroň, Bohumír (advisor) ; Stříteský, Václav (referee)
This thesis is studying the current global as well as Czech gambling industry with the focus on internet gambling activities. The work begins with the description of various gambling activities. The focus is taken on the internet gambling activities with description of the specifics and the current European as well as US legal frame. Next part is dedicated to the psychology of gambling together with the pathological gambling addiction. In next part the thesis studies the current situation on the Czech market - history, main official legal providers as well as main grey market providers. Second part of the work is the case study of the launch of the internet lottery games by Fortuna Entertainment Group. This case study is based on a desk research of previous successful best practices in the internet gambling industry from all around the world.

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