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Balanced Scorecard Implementation within Company Environment
Lojdová, Marie ; Bühn, František (referee) ; Dohnal, Mirko (advisor)
The master’s thesis deals with Balanced Scorecard implementation within a company environment. The object of the thesis is to increase the effectiveness of strategic management which can be achieved through proper implementation of the method. The theoretical section explains the basic concepts of strategic management, followed by the description of method BSC, its implementation and risks. The practical part is focused on creating a business strategy and the model BSC implementation in particular company. As an auxiliary tool for management decision making a fuzzy model was developed and then a dialogue is held with fuzzy expert system.
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Testing of sensory abilities of assessors: studying of smell and vision sensitivity
Hýsková, Eva ; Janoušková, Eva (referee) ; Vítová, Eva (advisor)
This diploma thesis was focused on visual and olfactory senses and their role in the sensory evaluation. The requirements for assessors working in sensory analysis, for testing place and requirements of the Czech Institute for Accreditation for the accreditation of laboratories working in the field of sensory testing are summarized here. An overview of methods and legislation in the field of sensory analysis is also presented. Methods for studying of smell and vision sensitivity of assessors were selected in the experimental part of this thesis. The methods were verified in the sensory laboratory, validated and standard operating procedures have been developed to the individual methods.
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The Rehabilitation of the historical center and adjacent surroundings of Kyjov with a focus on the public space
Lípová, Markéta ; Řehák, Filip (referee) ; Pavlovský, Tomáš (advisor)
The subject of the diploma thesis is “Rehabilitation of the historical center and the surrounding neighborhoods in Kyjov with main focus on public space”. Urbanistic solution covers an area in close distance from the Masaryk Square, where the effort is to offer housing in the newly designed residential district. Diploma thesis also contains a design for completion and increase of capacity of the social services complex which is adjacent to the park by Saint Josef Chapel. This park is a part of the urbanistic design as well. The studied area is bordered by the streets of Újezd, Dobrovského, Dvořákova, Klvaňova, Brandlova and Palackého třída. Although Kyjov is situated mostly on plains the studied area is in a hilly and disunited part of the city. Buildings in this area are rather low-rise and mainly used for housing purposes. The design is focused on offering varied housing, which relates to the existing buildings and develops unused public space. Scope of this diploma thesis also contains a vision for the year 2070. The vision focuses on an area currently with high-rise blocks of flats. This area is adjacent to the newly designed residential district.
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Marketing Strategy Proposal
Kovář, Pavel ; Kejduš, Jan (referee) ; Chalupský, Vladimír (advisor)
The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.
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Marketing Strategy Proposal
Hladík, Tomáš ; Lašáková, Petra (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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I Live Tarot
Oplatková, Hana ; Vondřejcová, Silvie (referee) ; Klímová, Barbora (advisor)
Private deck of cards created during six-month survey and documentation of daily experiences. The package contains 49 cards and it is inspired by a set of 78 tarot cards. Text content - reverse side of the card was created using diary notes. Face side of the card was chosen as a representation of processes taking place usually in days when the card was read.
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Team cooperation and personal development in construction company
Rychetský, Tomáš ; Beranek, Petr (referee) ; Linkeschová, Dana (advisor)
This bachelor’s thesis is dedicated to team cooperation and personal development in construction company. Characterizes the team leadership through finding common sense and defining values based on Golden circle. Describes current trends in the labor market, which meet both companies and also people. There is the research survey by understanding interview in the empirical part supplemented by current research on this topic. The aim is to theoretically define the topic, perform empirical research, analyze and propose solutions.
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