|
|
Analysis of Marketing Strategy of Dogpoint, a Non-profit Organization
Jerichová, Lana ; Lhotáková, Markéta (advisor) ; Hejzlarová, Helena (referee)
The objective of this Master's thesis is to carry out an analysis of the marketing activities that form the overall marketing strategy of Dogpoint, a non-profit organization. Based on the findings, a set of recommendations and suggestions is formed with the goal of achieving better performance of the organization. The thesis is divided into two main parts. In the first part, a theoretical scope is defined for the area of non-profit organizations and related marketing activities. In the practical part, the obtained findings are applied to the example of Dogpoint.
|
|
| |
|
|
Fundraising for non-profit organizations in the culture
Zemanová, Jana ; Boukal, Petr (advisor) ; Vávrová, Hana (referee)
This thesis aims to map contemporary situation of non-profit organization's structure of funding in the culture. The theoretical section contains the definitions of non-profit sector and presents the organizations which focus on cultural activities. Then describes individual sources of funding and explains the issue of fundraising. The practical section consists of the analysis of four particular institutions with a focus on their structure of funding. In conclusion, the current situation is evaluated and the possible measures are proposed.
|
|
|
Fundraising activities of several chosen non-governmental organizations
Burešová, Veronika ; Boukal, Petr (advisor) ; Jiránek, Radek (referee)
The Bachelor Thesis treats of fundraising activities of chosen non-profit organizations. Its goal is to find out, which activities are used in practice and what are their pluses and minuses. Firstly I define the non-profit sector and different types of non-profit organizations. In the next chapter I explain the concept of fundraising, than I describe the sources of income for non-profit organizations and fundraising activities leading to getting them. The practical part is about my own experimental probe. I wanted to find out, which fundraising activities are realised by non-profit organizations and how they prove competent. I used qualitative approach to learn particular information about activities of chosen organizations. I realised semi-structured interviews with seven organizations. I learned that the biggest part of revenues of the majority of addressed organizations is state grants. Many of organizations also realise corporation fundraising. It is usually done by connections of members of organizations with commercial corporations. The success consists in the originality and making long term partnerships. Some of organizations place in benefit activities, their success in this field is different. In the end I suggest some recommendations for realisation of fundraising activities.
|
|
| |
|
|
Financing of civic associations in the specific conditions of the civic association Elim, Christian society for evangelism and deaneries
Vitujová, Jitka ; Takáčová, Hana (advisor) ; Nováková, Štěpánka (referee)
Thesis deals with the issues of financing and operation of non-profit organisations focusing on the most widespread form - i.e. on civic associations. The theoretical part of the thesis includes the definition of non-profit sector, civic associations, including the characteristics of their legislation. Practical part discuss the question of funding in the specific context of the civic association Elim, Christian society for evangelism and deaneries in Písek in the monitored years 2004 - 2008. There are examples of sources of funding the civic association Elim Písek, which is a subsidy from the Ministry of Education, Youth and Sports of the Czech Republic, the Regional Office of South Bohemian Region and grants from European Union funds.
|
|
|
Analýza financování neziskové organizace IQ ROMA SERVIS, o.s.
Polarczyk, Adriana ; Vávrová, Hana (advisor) ; Boukal, Petr (referee)
Diplomová práce se zabývá možnostmi financování neziskových organizací a finanční analýzou, která je nástrojem k jejich efektivnímu řízení. Teoretické poznatky jsou konfrontovány s praxí na příkladě občanského sdružení IQ Roma servis z Brna. Práce se podrobně zabývá možnostmi financování činnosti a projektů neziskových organizací, charakteristikou potenciálních partnerů a příklady z praxe. Teoretická část dále poskytuje metodiku finanční analýzy upravenou pro oblast neziskových organizací. Praktická část práce představuje občanské sdružení IQ Roma servis, které se věnuje začleňování romského etnika do majoritní společnosti. Na základě jeho projektů je prozkoumáno financování činnosti této organizace a za použití finančních výkazů je provedena finanční analýza.
|
|
|
Economics and management of non-profit organization
Šimková, Magdalena ; Boukal, Petr (advisor) ; Součková, Jaroslava (referee)
The thesis contains the definitions of basic terms from the field of non-profit sector. The importance of functional organizational structure choice is shown on a practical example. Additionally, the thesis is focused on practical connection of questions of financing non-profit organizations and the theory that was covered by available literature. After all, thesis covers the importance of strategic planning for solid and long-term operation of organization. This topic is described on the example of done SWOT analysis.
|
guest ::
