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Simulation methods and risk management
Šemnická, Eliška ; Kuncová, Martina (advisor) ; Borovička, Adam (referee)
Project management is a field in which risk management can be applied. There must be a business case for any project to recognize its benefits for the company. A business case generally uses point estimation of input parameters and evaluates financial criteria for individual variants such as the net present value, pay-back period or internal rate of return. A simulation enables to design a model for the business case analysis while making use of the probability distribution. The model then turns from a deterministic into a stochastic one. The Monte Carlo simulation method, calculating a large number of variants, is employed in projects. The simulation can identify major risk factors, assess their probability and the significance of the impact on the evaluated financial criterion. The analysis outputs suggested by the simulation are the fundamentals of proper risk management. The Crystal Ball simulation software was employed for the calculation in this thesis.
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Entry of the new internet portal into the Czech market and its marketing strategy
Klimková, Markéta ; Stříteský, Václav (advisor) ; Cidlina, Jaroslav (referee)
This master thesis examines inception of the new web portal focused on shopping and its entry into Czech internet market. First part introduces methods of market situation analysis that are applied in second part of this master thesis. Thesis also includes analysis of Czech internet market from the perspective of on-line shopping and identifies potential customer segments for this new internet portal. Next part defines business objective of new internet portal and its marketing strategy. Results of this master thesis where applied during preparation phase of internet project CoKoupit.cz and will also be further applied during company start-up.
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Framework for Data quality assessment
Šíp, Libor ; Slánský, David (advisor) ; Pour, Jan (referee)
The goal of this thesis is to produce a tool that allow fast, conclusively calculate impacts of problems caused by poor data quality. Before making the tool is necessary to be familiarize with problems related to data quality like what is data quality, how to manage data quality, how to evaluate data quality and finaly how to choose right solution. First chapter is about Data Quality and shows it in different views. There is an explanation of the Data Quality meaning there, its state in companies is shown on research done by specialized organizations. The way how to solve Data Quality mananagement through the whole company is described in chapter two, which deals with Data Governance. The third chapter explains what is a Business Case and why should a Business Case be written. Otherwise shows key elements of a Business Case and provide approach how to calculate costs and benefits of the project. The fourth chapter describes potential threat which is related with decisions and how to minimize them. The fifth chapter shows examples of problems of Data Quality in an organization. There is an attempt to find evaluation of the problem and its causes. Suggestions of potential solutions towards disponsible finacial sources is made at the end. Comparison of the quality of solutions is also done.
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Business Case for implementation of CRM
Šmíd, Jan ; Kunstová, Renáta (advisor) ; Žid, Norbert (referee)
This thesis deals with a theory of business case. The contribution of this work is to show procedure and methodology how Accenture company creates the business case. There are explained basic principles of CRM. Moreover, there is a practical example of business case which shows the implementation CRM into telecommunication company. The work is based on my consultations of this issue with a senior manager from Accenture in combination with detail analysis of all relevant materials. The first part describes a theory of business case, its steps, methodology and a way how to create it. The second part explains a theory of CRM in condition of telecommuniation company. The third part is recapitulation the business case desinged for telecommunication company.
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