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Strategic Communication of the culture of the royal city of Písek in the last decade (2012-2022)
Kuchařová, Klára ; Halada, Jan (advisor) ; Schneiderová, Soňa (referee)
The aim of the thesis was to analyse and interpret the communication of cultural events in the selected city in the given time period from 2012 to 2022 and to survey public opinion about culture in the city of Písek. The theoretical part of the thesis focuses on defining the basic concepts related to marketing and strategic communication and focusing on their use in the communication of cities and municipalities. The practical part analyses the strategic communication of the city in the given time horizon by means of a comparative analysis, supplemented by a questionnaire survey among the city residents concerning satisfaction with communication and promotional activities.
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Sensation made in Gottwaldov, three views on prefabs (podcast)
Sedláček, Marek ; Němcová Tejkalová, Alice (advisor) ; Lovaš, Karol (referee)
This bachelor thesis presents the phenomenon of the construction of prefabricated houses in the territory of the Czech Republic and the life in them. The practical part, which consists of a three-part podcast series, deals with different perspectives on this stage of urbanism. The interviews focus on the history, technology and problematic aspects of building and living in housing estates. They are complemented by excerpts from the media and literature. The theoretical part summarises the history of prefabricated houses in the Czech Republic from the beginnings of construction in the 1950s to the last realisations after 1990. Subchapters provide the historical and political context for each period. Finally, the theoretical part presents the representation of prefabricated houses in Czech and Slovak cinematography.
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Influence of urbanization patterns on the escape behaviour of birds
Dontová, Alena ; Mikula, Peter (advisor) ; Brlík, Vojtěch (referee)
Urbanization, i.e., the anthropogenic transformation of natural habitats into urban areas, has significant impact on the biodiversity. One of the key factors for successful animal survival in urban environments is the increase in their tolerance towards humans manifested by their decreased shyness. One of the field methods for assessing the level of the shyness across different individuals, populations, and species of animals is measuring their flight initiation distance. In this thesis, I focus primarily on birds, as their responses have been most extensively studied. Previous studies focused on differences in escape behaviour among birds mainly between urban and rural areas, and focused mainly on Europe and North America. However, human settlements vary in their history, size, population density, and other characteristics. Therefore, the observed patterns in bird behaviour may not always be universally applicable across all cities. In this thesis, through a literature review, I summarize how the escape behaviour of birds differs not only between urban and rural environments but also depending on the characteristics of human settlements, such as their size, history, degree of urbanization, the density of the local human population and the ecoregion. I found that the most important characteristics are the...
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How to reduce overheating in Czech towns and village
Hermanová, Veronika ; Kučerová, Zdeňka (referee) ; Pavlovský, Tomáš (advisor)
The aim of this bachelor thesis is to point out raising temperature and climate changes in towns and villages in the Czech Republic. It focuses on the impact of climate changes on health of population as well as impact on public places. It analyses and proposes all possible conceptual solutions to support sustainable development and reduction of the climate impact. The target is to indicate measures of help to nature that will navigate to positive response on the climate changes on streets and public places to achieve comfortable living in the build-up area. Part of the bachelor thesis is personal proposal for the modification of the given public space in the town of Valasske Mezirici, to which individual measures are specifically projected.
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The influence of urban greenery on the quality of the environment
Prokš, Dominik ; Zlámalová Gargošová, Helena (referee) ; Doležalová Weissmannová, Helena (advisor)
This bachelor thesis deals with the topic of the impact of urban green space on the quality of the environment. As the first topic the concept of urbanization appears and closely related to this is what the city as such represents for society. Furthermore, much attention is already paid to urban green spaces and their functions and effects on the urban environment. Public greenery has an impact on air and climate functions, as well as on rainwater management, preventing the spread of noise, trapping dust and, finally, greenery has a positive effect on the psyche of the inhabitants. Furthermore, the maintenance and care of plants and grassland is addressed. In the practical part, is discussed the concept of management and form of public urban greenery in the territory of the Statutory City of Brno, where, among other things, are described the assigned individual managers of urban greenery in the territory of the city and their duties and problems associated with maintenance. The function of the geological and informative system called GIS is also presented, which is an application for the administrators and the public for a clear orientation in the city and its environment. The last chapter is devoted to the measurement of pollutant concentrations in Brno's air.
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Urban Analysis of the Town of Telč with Focus on the Quality of Space
Jakwerth, Eduard ; Májek, Jan (referee) ; Tichý, Jan (advisor)
The main topic of the bachelor thesis is public space. The theoretical part conveys a view of the individual anchoring of public space and the aspects that occur in it. At the same time, the historical development of the town of Telč, in which the analysed place addressed in the practical part is located, is briefly described. Finally, the theoretical part is supplemented by individual qualitative elements that must be considered when designing, analysing and reconstructing public space. The practical part deals with the analysis of the selected public space, where the place itself is delimited and gradually analysed, for example in terms of building height, greenery, furniture or surfaces.
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Design of a contemporary sustainable urban structure for a 21st century city
Bretterová, Anna ; Boulaz, Ivana (referee) ; Májek, Jan (advisor)
This work focuses on the design of a new urban structure in the Břeclav and the connection of separate parts of the city while respecting the protection zones. It also includes the design of new public spaces – streets, parks, squares. The proposed solution tries to support and further develop the character of the city - the close connection with nature and the frequent use of bicycle transport. The work also deals with the revitalization of the current course of the Dyje River - the re-meandering and restoration of the old river arm. Finally, space is also dedicated to improving the quality of transport in Břeclav.
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Sustainable urban neighbourhood design of a Czech city
Faryová, Markéta ; Řehák, Filip (referee) ; Pavlovský, Tomáš (advisor)
The aim of the master's thesis was to propose a solution for the current urban structure, based on the principles of economic, social, and environmental sustainability – the urban vision of the city of Břeclav. The defined area is bordered by 1. máje street and the embankment of the relief arm of the Dyje river; to the east, it neighbors the historical center, and to the south, residential buildings and a hospital. Various types of buildings are found in this area: supermarkets, storage facilities, industrial complexes, residential buildings etc. However, the density of development is not high. Residential buildings within the defined area are preserved. Buildings unsuitable for the central part of the city due to their character, design, or scale will be replaced or relocated to a more suitable location. The newly proposed structure represents a compact part of the city, mainly comprising urban blocks typical of urban space. It also responds to the surrounding existing development, connecting the older and newer parts of the city. A part of the proposal involves making accessible and integrating parts of the millrace into the public space as a significant element of Břeclav's identity, which abounds in natural wealth. Together with other principles, emphasis was placed on creating a space for people that serves as a home, workplace, meeting point, and living space.
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NetZero – carbon neutral living in Brno
Běhůnek, Ondřej ; Gebauer, Pavel (referee) ; Sedláček, Michal (advisor)
housing, apartment, urban living, work and live, city, boulevard, city block, compact structure, courtyard, NetZero, timber, CLT, sustainability, residential building, ground floor, loggia, terrace, green roof, wooden cladding
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