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Data Protection and Data Misuse in Marketing Communication
Tokarčíková, Zuzana ; Vranka, Marek (advisor) ; Houdek, Petr (referee)
The diploma thesis deals with the issue of data protection and misuse in marketing. The aim of the work was to examine the perception of this issue by digital marketers, to identify the causes of insufficient compliance with the principles of data protection and to find out the main barriers related to data protection in this industry. In the theoretical part of the work, basic terms are defined, the use of data in digital marketing, methods of obtaining them and risky areas of working with them are presented. The practical part of the work includes qualitative research in the form of semi-structured interviews with digital marketers. The results of the research showed that digital marketers perceive the topic of data protection as important, but in practice the procedures appear to be inadequate. The main reasons for the lack of data protection among digital marketers are the low priority of the topic within the marketing community, the transferred responsibility for data protection and the technical and legal complexity of the topic. The main barriers contributing to insufficient data protection include the attitude of the marketers themselves, lack of support from company management, lack of easily accessible information on correct procedures and mistrust of the enforceability of sanctions.
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Database System for Silver Piston SMC Competition
Lenhart, Vojtěch ; Šeda, Miloš (referee) ; Dobrovský, Ladislav (advisor)
This master's thesis focuses on the design and implementation of a database system for the SMC Silver Piston competition. The work includes an introduction to the competition, an analysis of the existing database and technical aspects of development, including security measures. It analyzes the needs and requirements of the competition and proposes a suitable solution for managing competition tasks, scoring and user account management. The application implementation involves creating a database structure, implementing security measures and developing a user interface with responsive design for various devices. The result is a complex database system that meets the requirements of the SMC Silver Piston competition and provides a user-friendly environment for managing the competition. The achieved results are evaluated and possibilities for further development and improvement of the system are mentioned.
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Deployment of a DLP solution in an energy company
Přikryl, Adam ; Veselý Jindřich, Ing., MBA (referee) ; Sedlák, Petr (advisor)
The diploma thesis deals with the assessment of the deployment of DLP solutions in an energy company with the consideration of transition to another supplier. The first part summarizes the theoretical background needed to understand the issues of data protection and DLP systems. The second part provides an analysis of the current state of the company. The third part presents a proposed solution, which is based on the theoretical background and analysis of the current state, includes a description of the systems, a proposal for switching to another supplier and an economic evaluation.
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AI-based technology: Legal aspects of data protection and privacy
Hendrychová, Lucie ; Svobodová, Magdaléna (advisor) ; Exner, Jan (referee)
Technology Based on Artifical Intelligence: Legal Aspects of Data and Privacy Protection Abstract The thesis focuses on technologies based on the principles of artificial intelligence and their regulation in the field of the European Union with an emphasis on the data protection. It is divided into three parts. Firstly, the focus is on the term artificial intelligence itself, the definition of which is not simple, but quite indispensable for legal regulation. The second part of the thesis deals with the European Union legislation relevant to artificial intelligence, leaving aside neither soft law, which has an indispensable role in the field of artificial intelligence, nor legislation that is still in the legislative process. This section already demonstrates the legislative shortcomings, which can be divided into two groups. The first group of shortcomings is characterised by incomprehensibility of definitions or excessive vagueness of formulations, which cause interpretative difficulties even in essential facts, which undoubtedly include the scope of the regulation. A common feature of the second group of legislative shortcomings is the lack of reflection on the specifics of artificial intelligence, which can, in the most extreme case, lead to an absurd situation where the obligation laid down by the...
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International transfers of personal data outside the European union
Pechová, Tereza ; Svobodová, Magdaléna (advisor) ; Exner, Jan (referee)
Cross-border data flows from the EU: Data protection and the right to privacy Abstract This thesis discusses the legal concepts of privacy and personal data protection, the EU legal framework, specifically the relevant primary law and secondary EU law such as the Data Protection Directive and the General Data Protection Regulation. The thesis further examines the concept of international transfers of personal data outside the European Union and the legal basis for such transfers, as regulated by the GDPR, its different methods and their comparison in relation to their scope and specific use. The author considered the definition of the adequacy decision, the process of granting such a decision and its criteria to be essential. Subsequently, the thesis dealt with the presentation of appropriate safeguards as alternative methods of international transfers of personal data under EU law. The focus of the thesis is to introduce the third country regime using the example of the United Kingdom of Great Britain and Northern Ireland as a former EU Member State. In this respect, the thesis examines the development of UK data protection law in terms of international data transfers after Brexit. The thesis has looked into the negotiations between the UK and the EU on their trade and cooperation agreement. Particular...
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Rating of Security Business Informations
Veselý, Martin ; Nohel, Oto (referee) ; Dvořák, Jiří (advisor)
The thesis ”Rating of security business information” is focused on creating metrics in order to assess security of an information system of the company Tech4sec, spol.s.r.o. Risks of the information system and their impact on economy of the company are elaborated by application of the created metrics. To build the part of IS/IT strategy of the company that leads to elimitation of the risks found is dealt with in the thesis as well.
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ISMS Implementation Status Assessment
Černoušek, Robin ; Veselý Jindřich, Ing., MBA (referee) ; Sedlák, Petr (advisor)
Bachelor's thesis deals with the issue of information security management system and evaluation of the current state using a created tool. The theoretical part contains the basic principles and concepts of the whole work. The chapter on the analysis of the current state introduces the organization and describes the current state of its information security management system. The actual design of the solution is a tool in the form of an Excel spreadsheet, which will allow an analysis of the current state of the ISMS implementation level in the company.
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DLP solution as an organization data protection tool
Drápalíková, Jitka ; Mezera Michal, Bc. MSc (referee) ; Sedlák, Petr (advisor)
The bachelor thesis deals with elaboration of data protection proposal using Data Loss Prevention technology for a particular organization. The theoretical part is focused on data problematics in company’s environment and the DLP technology itself. The work also covers the comparison of DLP products on the market, selection of the product, its scope, proposal of setting and calculation.
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Assessment of the level of cyber risks using the proposed tool
Černoušek, Robin ; Veselý Jindřich, Ing. MBA (referee) ; Sedlák, Petr (advisor)
The thesis deals with the issue of information security management system and determination of the current level of cybersecurity maturity and determination of risk areas. The theoretical part contains the basic background and concepts of the whole thesis. The chapter of the current state analysis introduces the organization and describes the current state of its information security management system and risk management. The actual design of the solution is a tool created in MS Excel that allows the organization to determine the current level of risk.
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Vulnerability Analysis of Data Protection in Selected Company
Strachová, Zuzana ; Vlastimil,, Svoboda (referee) ; Sedlák, Petr (advisor)
The bachelor thesis deals with security assessment in the area of data protection of a part of the information system in a selected company. In my thesis, I examine the security status and security controls in place and try to detect actual or potential vulnerabilities. Based on an analysis performed by means of interviews, using assisted assessment methodology and automated vulnerability-finding method, I suggest security enhancements. The theoretical part of the thesis provides an introduction to the topic of data protection and defines the basic related terms.
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