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Marketing Communication for a Company's Expansion to a Foreign Market
Nguyen, My Linh ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This thesis, divided into three parts, studies the development of a communication mix for the selected company Knihobot, s. r. o., which is currently expanding to the Austrian market. The company specializes in the sale of refurbished books. The first part includes the theoretical framework related to the studied issues. The following section is an analytical part focused on the current company's position. The former is separated into two main parts: microenvironment and macroenvironment analyses. This chapter also includes marketing research conducted using both qualitative and quantitative methods. The final part presents original proposals based on the analytical section, focusing on the communication mix for the Austrian market.
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Li-ion battery recycling
Bělaška, Patrik Vojtěch ; Lisá, Hana (referee) ; Preisler, Lukáš (advisor)
The bachelor’s thesis is focused on the recycling of li-ion batteries. In the first part primary and secondary battery cells are described together with their principle, composition, and materials. In the second part, lithium-ion cells, their principle, types of cathode and anode materials, electrolyte, separator, and casings are described in detail. The third part deals with battery pre-treatment and recycling technologies which include the most used hydrometallurgy, pyrometallurgy and less used direct recycling along with their individual types. The next part describes the mining options, the price of individual materials, largest producers, and weight comparisons before and after recycling of a selected battery. The last part focuses on the possibilities of battery recycling in the Czech Republic, the amount of waste batteries and current state of legislation.
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Deposit refund system as a key tool for circular economy
Patka, Vojtěch ; Kropáč, Jiří (referee) ; Gregor, Jiří (advisor)
This bachelor´s thesis deals with the issue of PET packaging, more precisely PET beverage bottles, and with a possible solution to this issue using Deposit Refund System, reffered to as „DRS“. When comparing the current situation of PET beverage bottle management with the set targets and legislation of the EU and the Czech Republic, it can be concluded that it is necessary to adjust the approach to this part of waste management. The modern approach is the approach of so called circular economy, which considers waste as a potential source of material for re-production. DRS is a tool of circular economy which indicates high collection rate of PET beverage bottles in EU, i.e. the proportion of bottles returned and bottles placed on the market. However, DRS is only part of the overall PET beverage bottle management system which requires an efficient processing chain to function properly. The chain is described in detail from returning the used bottle to the production of a new one. A significant benefit in this chapter is the information obtained in interviews with experts from practice and during visits to production lines for PET preforms and PET bottles. The thesis is concluded with a SWOT analysis of DRS in the Czech Republic where the deposit system is likely to be introduced at the beginning of 2026 and its introduction is currently being widely discussed.
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The Sustainable City: The Žižka Barracks in České Budějovice
Petečuk, Ondřej ; Zemen, Luboš (referee) ; Kratochvíl, Jan (advisor)
The subject of the diploma thesis is the proposal for the transformation of the former Žižkov barracks complex in České Budějovice. The area is located near the historical core. Currently, the complex is inaccessible to the public, and almost all buildings are vacant. The ensemble of buildings is not a cultural monument. The architectural-urbanistic study proposes a multifunctional urban development in the area. The theories of Aldo Rossi, Jan Gehl, and David Sim are applied in the urban design. The aim was to create conditions for construction that support the circular economy of building structures. The concept of these principles is demonstrated in the design of a community center building. Economic, social, and ecological values of the project are compared in the conclusion.
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Mapping electromobility in the aspect of the circular economy
KOHOUTOVÁ, Nikola
This diploma thesis focuses on the mapping of electromobility and its potential in the context of the circular economy in the South Bohemian Region. Electromobility is a very researched topic and in connection with the circular economy brings new possibilities for more sustainable transport. The work focuses on transportation and analyzes traffic and the current state of goods transportation on roads and railways. This is the mapping of light trucks up to 3.5 t, which, when replaced by electric cars, are offered as a perspective solution for achieving the emission reduction goals mentioned in the European Green Deal. The work is based on the analysis of data from the transport yearbooks of the Ministry of Transport of Czech Republic and data from The Road and Motorway Directorate and the Transport Research Centre. The methodology includes the monitoring of parameters of transport performance, traffic intensity and transport of goods, subsequently analyzed using calculations of year-on-year changes. Based on these data, the future values of the parameters of traffic intensity, transportation of goods and transportation performance were calculated with the help of Holt's model, as well as estimates of the future need for electricity. Three variants of replacing a part of conventional trucks with electric ones were proposed, with the aim of reducing CO2 emissions, and in all of them the reduction was achieved thanks to electric cars. All predictions are based on real time series data from 2000 to 2022 and show the potential of electromobility in achieving the goals of the circular economy in transport. The results contribute to the discussion about the implementation of electromobility and its benefit or, conversely, disadvantage for the sustainability of transport.
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Social Impacts in Transport in the Aspect of the Circular Economy
KNÍŽETOVÁ, Alexandra
The aim of the work was to evaluate selected social impacts of transport in the aspect of the circular economy based on the performed analysis. Selected impacts include GDP, emissions and energy consumption in road freight transport. The fourth variable of the analysis is the transport performance of this transport. The research question focuses on the long-term links between the monitored variables, grouped into pairs. The chosen methodological procedure assesses the presence of a cointegrating relationship as a long-term link between variables. The strongest links were recorded between energy consumption and transport performance, and between emissions and transport performance. This results in a proposal to improve the situation, which is based on the principles of the circular economy, specifically on the preference for combined transport with lower energy and emission demands.
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Risk Assessment of Textile Waste Management
Šindlerová, Vanesa ; Vymazal, Tomáš (referee) ; Hrabová, Kristýna (advisor)
This thesis deals with environmental risks arising from textile waste management. The introduction describes the context of textile problematics and maps the current situation of textile waste management. The main goal of this thesis is to determinate the environmental risks of low percentage of recycling. Recycling is one way of dealing with textile that mitigates the impact on the environment. For the evaluation of the causes and consequences of the researched problem are used Bow-tie analysis and Ishikawa’s diagram. The results of the work bring environmental risks resulting from the application of those selected methods. Part of the thesis is a questionnaire that evaluates the individual’s attitude to textiles. Results of the questionnaire reveals that not needed textiles are perceived as risk to the environment. At the same time, consumer behavior does not correspond with efforts to mitigate the identified impacts.
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Harvesting of materials from wastewater and sludge
Boubínová, Marie ; Chorazy, Tomáš (referee) ; Hlavínek, Petr (advisor)
This bachelor thesis is focused on the issue of recycling raw materials from wastewater and sewage sludge with emphasis on phosphorus. The first part of the thesis deals with the problems associated with resources of phosphorus, the use of the legislative and recycling of phosphorus. Then, physico-chemical and biological methods of phosphorus recycling from wastewater and products of their further processing at WWTPs are discussed. Phosphorus recycling is also described in terms of the circular economy, which is explained at the end of the first part of this thesis. The second part of this thesis is a technical-economic research for a specific WWTP over 50 thousand. PE in the Czech Republic. The available technologies for recycling phosphorus from wastewater, sewage sludge and sewage sludge ash are described alsonhere. Then, the technologies are compared and evaluated.
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Acquiring of phosphorus from sewage sludge
Boubínová, Marie ; Chorazy, Tomáš (referee) ; Hlavínek, Petr (advisor)
The diploma thesis is focused on phosphorus recovery from sewage sludge. In the first part of the thesis, research of phosphorus recovery from sewage sludge is explained. Reusing of phosphorus, a critical material of mankind, is expressed with the principles of the circular economy. The second part of the thesis defines the potential of phosphorus extraction from sewage sludge from medium-sized (Trutnov WWTP) and large (Modřice WWTP) wastewater treatment plant and a technical and economic study of the proposed phosphorus recycling system at these wastewater treatment plants is described.
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The use of asphalt recycled materials in the base and subbase layers of pavements
Tanečková, Pavlína ; Hýzl, Petr (referee) ; Stehlík, Dušan (advisor)
This thesis consists of theoretical and practical parts. The theoretical part gathers available information on the current state of construction and demolition waste management. This part discusses foreign experiences with SDW management, provides basic information on the introduction of circular economy. Equally important is the environmental impact, which is discussed from the perspective of Decree No 283/2023 Coll. It also provides basic information on construction and demolition waste and describes the recycling process. It also discusses the most common types of recyclates and their use in roads. The practical part of this thesis verifies the possibilities of using asphalt recyclates and their mixtures cemented with asphalt emulsion or hydraulic binder. The main objective was to verify the possibilities of using these recyclates in cemented subbase layers for urban roads. These possibilities were verified and then compared by means of laboratory tests. Finally, a comparison of cemented mixtures of asphalt recyclates with specific binder dosage and low temperature heating of the mixture for optimum compaction to the desired strength values using recyclates is made.
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