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How Advertisements Influence Self-Perception: A Gender Perspective
Vránková, Ivana ; Pavlík, Petr (advisor) ; Synek, Stanislav (referee)
Bachelor thesis "How advertising affects self-image: Gender perspective" deals with problems of women's presentation in advertisements. The theoretical part points out the impact of mass media in society and it is supported by gender theories concerning adverising. The empirical part links theory with practice through analysis of semi-structured dialogues. I am searching for how respondents perceive image of feminity in advertisement, how big influent advertisement has on self image, in brief, how respondents perceive beauty myth served by advertisement and how they personally deal with it. This thesis try to show how advertisement by its stereotype's images of feminity and masculinity changed everyday life of real male and female.
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Answering Questions on Values
Vranková, Ivana ; Vinopal, Jiří (advisor) ; Buriánek, Jiří (referee)
The present thesis explores how answering questions on values in surveys could be influenced. Findings about cognitive processes occurring in general during answering questions, as well as factors that may influence the given answers are presented in the first part of the theoretical section. Afterwards, Schwartz's circular model of values is presented together with the instruments he developed to measure their importance. At the end of the theoretical section, the results of existing studies on the possibilities of influencing values are described. A series of three experimental online studies, involving nearly 600 respondents, builds on the findings presented in the theoretical section. The experiments examine the malleability of individualistic and collectivistic values based on induced changes in regulatory focus and self-construal of participants. In the first of the studies, the given values were affected by the content of previous questions, but this effect was in the opposite direction than originally anticipated. In the next two studies, the experimental manipulation did not lead to significant differences between groups. Causes of the results, limits of the conducted studies and prospects for future research are discussed in the last sections of the thesis.
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Hanging Picture in Contemporary Visual Culture
Vranková, Ivana ; Půtová, Barbora (advisor) ; Hoftichová, Petra (referee)
The bachelor thesis' topic is the hanging picture in contemporary households with a special focus on the issue of pre-fabricated reproductions sold in hypermarkets such as Hornbach or Ikea. The hanging picture is put into the broader context of its historical development, also the transformation of its functions is discussed. One of the chapters focuses specifically on the topic of reproductions, the following one places the researched phenomenon into the context of works on mass culture and kitsch. The current research on pictures in households is presented, which is then followed by the description of my own empirical study. Its objective is to explore the individual differences in the motivations, preferences and importance of criteria influencing the decision making process in choosing pictures for households. But also to discover some more general patterns in the evaluation of pictures offered in Hornbach and Ikea by their potential customers. Powered by TCPDF (www.tcpdf.org)
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The life afterwards. The return of Czechoslovak political prisoners to society.
Vránková, Ivana ; Bouška, Tomáš (advisor) ; Hlaváček, Jiří (referee)
The Master's thesis "The Life Afterwards. The Return of Czechoslovak Political Prisoners to Society" is concerned with the topic of the re-integration of Czechoslovak political prisoners of the 1950s back into society after their release from prison. In the conceptual framework I provide the political and historical background of the Communist Czechoslovakia during the 1950s. I discuss the concept of political prisoner and describe the living conditions in prisons and labor camps. As observed from their narration, I also briefly outline the various strategies employed by political prisoners in their attempts to deal with imprisonment. Although the descriptions of the respondents' arrests and events that had led up to them are topics not directly concerned with the primary topic of my thesis, they are included, because they are vital in understanding the existential and other re-integration-related problems these prisoners faced. In my research, I employ the qualitative method of oral history. I focus on the time period when the interviewees were released from prison and try to describe the numerous issues they faced and had to deal with. More specifically, I focus on family and friendship relations, which had been often disrupted and the issue of seeking a new employment, an area of life in which...
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How Advertisements Influence Self-Perception: A Gender Perspective
Vránková, Ivana ; Pavlík, Petr (advisor) ; Synek, Stanislav (referee)
Bachelor thesis "How advertising affects self-image: Gender perspective" deals with problems of women's presentation in advertisements. The theoretical part points out the impact of mass media in society and it is supported by gender theories concerning adverising. The empirical part links theory with practice through analysis of semi-structured dialogues. I am searching for how respondents perceive image of feminity in advertisement, how big influent advertisement has on self image, in brief, how respondents perceive beauty myth served by advertisement and how they personally deal with it. This thesis try to show how advertisement by its stereotype's images of feminity and masculinity changed everyday life of real male and female.
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