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Visual media in the urban space
Strejcová, Anna ; Láb, Filip (advisor) ; Šoltys, Otakar (referee)
The diploma theses Visual Media in the Urban Space deals with the issue of commercial visual media in the public space and the way they are incorporated to the city centers. I am focusing on that kind of media that invade the public space with the biggest force, such as billboards, bigboards, citylights, video screens, wraps, etc. The goal of the research is to compare the placement and the quantity of the out-of-home advertisements in the center of Prague and Barcelona. The research is done from the historical, cultural and geographical point of view (I am not going to investigate the visual messages from the semiotic point of view). I have chosen these two cities because they are the economic and cultural centers of the region and they have a very long history. Since these two cities are placed in the European cultural space and there are global agencies operating on the market I suppose there will be some parallels in the placement and appearance of the visual messages. My hypothesis is that most of the advertisements will be placed in the new-built neighborhoods and the historical centers will be less "visually polluted". Another hypothesis is that the public space in Prague will be filled more with aggressive media forms than the public space in Barcelona. According to my hypothesis there is...
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Medial image of candidates for president in second round of elections
Müllerová, Alexandra ; Teplá, Jana (advisor) ; Strejcová, Anna (referee)
The aim of this bachelor thesis is Media image of the candidates for president in the second round of elections, which were held in the Czech Republic in 2013. Using the method of content analysis and visual analysis of three of the most read online news, outcomes were found. The purpose was to find out if some of the news favored one of the candidates, if the news supported stereotypes about candidates and how they reached it. It was found, that all online news wrote in favor of Karel Schwarzenberg. They showed him (through photos, headlines and reports) more often in positive way then they showed his rival Miloš Zeman. Server Novinky.cz showed both candidates the most often of all online news in positive way. It published the most of the headlines, pictures and reports, which were positive. The most objective daily news was Aktualne.cz, because of the fact, that it published the largest number of neutral photos, headlines and reports of all servers. The proportion of positive and negative reports was in this server the most even of all. Miloš Zeman was showed in the most cases as a self-confident man with empty hands. If he held something, then it was microphone or bottle of water. His facial expression was friendly or cheerful. Karel Schwarzenberg was usually showed also as a self-confident...
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Visual presentation of presidential candidates on Facebook
Nykodýmová, Barbora ; Láb, Filip (advisor) ; Strejcová, Anna (referee)
This master thesis "Visual presentation of presidential candidates on Facebook" provides an image analysis of presidential candidates on social network in the period before and during the election in 2013. The theoretical part tackles the role of visual political communication, including image values and ideology, the relationship of the image and the text or media image research and seamlessly continues the formation of the political media image in modern political communication. The following quantitative content analysis analyses the context of the visual media image building within individual profiles of candidates, evaluates the work with images and text components, discusses the question, who creates the media profile of candidates and in combination with the qualitative image analysis reveals specific features of media profile building of individual candidates.
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Medial image of candidates for president in second round of elections
Müllerová, Alexandra ; Teplá, Jana (advisor) ; Strejcová, Anna (referee)
The aim of this bachelor thesis is Media image of the candidates for president in the second round of elections, which were held in the Czech Republic in 2013. Using the method of content analysis and visual analysis of three of the most read online news, outcomes were found. The purpose was to find out if some of the news favored one of the candidates, if the news supported stereotypes about candidates and how they reached it. It was found, that all online news wrote in favor of Karel Schwarzenberg. They showed him (through photos, headlines and reports) more often in positive way then they showed his rival Miloš Zeman. Server Novinky.cz showed both candidates the most often of all online news in positive way. It published the most of the headlines, pictures and reports, which were positive. The most objective daily news was Aktualne.cz, because of the fact, that it published the largest number of neutral photos, headlines and reports of all servers. The proportion of positive and negative reports was in this server the most even of all. Miloš Zeman was showed in the most cases as a self-confident man with empty hands. If he held something, then it was microphone or bottle of water. His facial expression was friendly or cheerful. Karel Schwarzenberg was usually showed also as a self-confident...
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Promotion of healthy lifestyle in non comercial advertisement
Šromová, Anna ; Klabíková Rábová, Tereza (advisor) ; Strejcová, Anna (referee)
This Bachelor thesis deals with a form of propagation of a healthy lifestyle in a noncommercial advertising and a valorization of medialisation of a noncommercial campaign Days of Health. This campaign is held once a year in October. For this analysis a campaign from the year of 2012 is chosen. In this dissertation the medialisation of this campaign is evaluated specifically in regional and national print media and lifestyle magazines. It is divided into two parts. Theoretical and practical. In the theoretical part terms such as healthy lifestyle, hyperconsumerism, non-profit sector, commercial and noncommercial advertising, social marketing and medialisation are explained. The reader of this paper will find out why it is important to propagate healthy lifestyle, what is the difference between a social and a commercial advertising and how a noncommercial campaign is made. There is also described the process of medialisation, the comprehensiveness of the term "media" is being handled and their influence on society is depicted. Because this practical part examines not only the form of medialisation but also it's language, there are basic terms listed which are important to know during the evaluation. In the practical part there is information about organizers of the campaign Days of Health (Healthy...
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Visual media in the urban space
Strejcová, Anna ; Láb, Filip (advisor) ; Šoltys, Otakar (referee)
The diploma theses Visual Media in the Urban Space deals with the issue of commercial visual media in the public space and the way they are incorporated to the city centers. I am focusing on that kind of media that invade the public space with the biggest force, such as billboards, bigboards, citylights, video screens, wraps, etc. The goal of the research is to compare the placement and the quantity of the out-of-home advertisements in the center of Prague and Barcelona. The research is done from the historical, cultural and geographical point of view (I am not going to investigate the visual messages from the semiotic point of view). I have chosen these two cities because they are the economic and cultural centers of the region and they have a very long history. Since these two cities are placed in the European cultural space and there are global agencies operating on the market I suppose there will be some parallels in the placement and appearance of the visual messages. My hypothesis is that most of the advertisements will be placed in the new-built neighborhoods and the historical centers will be less "visually polluted". Another hypothesis is that the public space in Prague will be filled more with aggressive media forms than the public space in Barcelona. According to my hypothesis there is...
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