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Media Reflection of Current Food Trends
Šulcová, Barbora ; Zábrodská, Kristina (advisor) ; Osvaldová, Lucia (referee)
(abstrakt) Cílem bakalářské práce Mediální reflexe současných trendů ve stravování je popsání mediálního obrazu čtyř stravovacích stylů (veganství, vitariánství, paleo diety a bezlepkové diety) na příkladu sedmi online médií (iDNES.cz, Novinky.cz, Blesk.cz, Aktuálně.cz, Deník.cz, Lidovky.cz a IHNED.cz), a to v období od května 2014 do května 2016. Výzkum proběhl použitím metod kvantitativní obsahové analýzy a kvalitativní obsahové analýzy. Kvantitativní analýza odpovídá na otázky týkající se tonality mediálních obsahů, komunikace témat v čase a podle médií a tematického zařazení textů i konkrétních trendů ve stravování. Tato analýza je doplněna kvalitativní metodou, která podrobněji popisuje mediální reflexi vybraných trendů ve stravování.
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The Pilsner Urquell's media image during Socialism in Czechoslovakia and the contemporary
Cenefelsová, Andrea ; Zábrodská, Kristina (advisor) ; Osvaldová, Lucia (referee)
The bachelor thesis looks into mediaimage of the Pilsner Urquell brand in the Czech land during various periods of time; namely in the current democratic Czech Republic in the contrast of the socialist era in years 1965-1989. In the first part the thesis explains the socialist era and the functioning of media in the past including the historic overview of the brand Pilsner Urquell. The second part charts the media interest of the brand Pilsner Urquell, which it examines through the brand-related content analysis in selected national and regional newspapers. In the conclusion the mediaimages which have been detected through the analysis are being compared.
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Role and position of radio in the era of convergence of media
Puklová, Anna ; Jirků, Jan (advisor) ; Osvaldová, Lucia (referee)
The purpose of this bachelor thesis is to describe the role and the position of radio in the era of convergence of media. From the third decade of the twentieth century when radio became a mass medium it still has its position in the society, after all changes in the world of media. In the theoretical section, this thesis introduces development trends in the history of radio, terms like new media, convergence or hybridization of media and the reaction of radio on these new media trends. The second practical part introduces results of the research which was divided into a quantitative and into a qualitative part. The quantitative part was realized by the survey. The aim of this survey was to find out if people in the Czech Republic listen to the radio. If they do listen to the radio, the information needed was how often, where or what they listen to. Qualitative part was realized through six semistructured interviews with respondents from different generations. The aim of this part was to confirm and complete findings from the survey. Results of the research made for this thesis show us that radio has still an important place in the Czech society. 88% of the respondents listen to it. The role of radio in the society has changed and in some cases it was replaced with television or with the Internet,...
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