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Theatre festivals in the Czech Republic
John, Petr ; PROKOP, Petr (advisor) ; LÁZŇOVSKÝ, Michal (referee)
This bachelor thesis addresses the issue of theatre festivals in the Czech Republic. Its first goal is to figure out the purpose of these festivals happening in the first place. Further on, this thesis focuses on three professional theatre festivals, which are Divadelní Flora Olomouc, the international festival Theatre of the European Regions in Hradec Králové, and the international festival Divadlo in Plzeň. Through the analysis of each of the components of these events this thesis will try to answer the question of whether the individual festivals fulfil the purpose for which they have been conceived. Thanks to the obtained information this thesis also points out the shortcomings of each of the festivals, and presents substance for possible further study on this issue.
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Coordination and Management of Theatre Elements
Lázňovský, Michal ; KLÍMA, Miloslav (advisor) ; MATHÉ, Ivo (referee)
Dissertation titled Coordination and Management of Dramatic Elements or Strategic and Project Management for Theater explores possibilities of the application and use of the theory of strategic planning and project management in theatrical practice. The thesis has a hierarchical structure and progresses from top to bottom, i.e. from strategic considerations at the level of top management towards their implementation through specific projects.
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IMPACTS OF ECONOMIC CRISIS TO CZECH THEATRE
Chrdle, Milan ; LÁZŇOVSKÝ, Michal (advisor) ; ČUŘÍKOVÁ, Tamara (referee)
This master's thesis describes the real impact of the financial crisis on the theatre. Both on the theatre as a discipline, and on the individual theatre groups. In the first part, the work points out the general causes of the financial crisis. It also describes its influence on the economy of Czech republic and associated revenues of the state budget. On the example of Prague's and selected regional theatres, the paper tries to define the impacts of the economic recession, and describes methods how theatres are dealing with an unfavourable situation. One part of the thesis consists of a questionnaire survey carried out among the representatives of theatre subjects, as well as among the audiences. The work deliberately avoids comparisons with the impacts of the financial crisis on other theatres in other countries, as the conditions of their existence are diametrically opposed, regardless of the crisis.
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HUMAN RESOURCES MANAGEMENT IN CULTURE
Horák, Josef ; LÁZŇOVSKÝ, Michal (advisor) ; JEŽEK, Vlastimil (referee)
The thesis is devoted to the chosen topics of Human Resources Management with concentration on managerial aspects. The aims of thesis are exploration and organization of HRM theories, their comparision with managerial practise and exploration of methods in culture sector.
The theoretical part is firstly focused on particular leadership styles and models in consideration of their historical, cultural and geografical context. Consequently, chosen approaches and methods used in organisations are explained, followed by the field of project management.
Practical part presents three case studies of theatres with legal form of subsidized organisation - Minor, The Municipal Theatres of Prague and The East Bohemia Theatre in Pardubice.
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Cultural Diplomacy
Skalová, Dominika Antonie ; LÁZŇOVSKÝ, Michal (advisor) ; MATÁSEK, Lukáš (referee)
Diploma thesis "Cultural diplomacy" examines a specific field of diplomatic relations in which culture plays the key role. It introduces basic terminology and theoretical outcomes. Later, it defines cultural diplomacy in the broader context of public diplomacy, nation branding, and soft power. The main part is devoted to describing and analyzing the environment in the Czech Republic - it defines institutions and instruments used in the Czech environment and specifies methods of cultural diplomacy. With respect to subsections of cultural diplomacy, it is primarily devoted to the performing arts. The following chapter describing the transition of cultural diplomacy to guerilla diplomacy constitutes a substantial part of the thesis. It introduces this concept as the first thesis so far. Further it explains it in detail and points to the possibility of its application in the field of art and possibly culture. The final part includes suggestions for working more efficiently with tools of cultural and guerilla diplomacy in the Czech Republic.
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Theatre festivals of European Arts Universities
Špačková, Lucie ; PROKOP, Petr (advisor) ; LÁZŇOVSKÝ, Michal (referee)
The bachelor thesis is the research output of three student theatre festivals in Europe. The aim was to explore different approaches and organizational structure on selected examples.
The introduction is devoted to student festivals topic and connected with that the description of Zlomvaz Prague festival and its history. The focus of the work is a detailed description of how the festivals in Belgrade, London and Amsterdam function. The examples show possibilities of these events and the specifics of their organization and dramaturgy.
The work has ambitions to serve as an additional informative material for future Zlomvaz festivals. Greater insight into the issue of student festivals could help developing and directing teams of organizers in the coming years.
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AUDIENCE DEVELOPMENT
Sochová, Tereza ; Lázňovský, Michal (advisor) ; Sedlák, Jiří (referee)
The goal of this thesis is a thorough investigation of questions and potential of the marketing strategy called AUDIENCE DEVELOPMENT.
The structure of the thesis proceeds from the generally accepted marketing knowledge to the specific possibilities of audience development. It analyses theoretical strategies of audience development as well as concrete instruments used to acquire new customers and also to satisfy and stimulate current customers. A practical proposal of an audience development concept is demonstrated by DISK theater case study.
The concrete goal of this thesis is to serve as an auxiliary material for smaller theater groups or amateur theaters which would like to improve their own work with audience. Therefore, I tried to write the text in an intelligible form and accompany most claims by practical examples.
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Project: Circus Art Institute in the Czech Republic
Maršíková, Šárka ; Prokop, Petr (advisor) ; Lázňovský, Michal (referee)
Maršíková, Šárka: Project: Institute of Circus Arts in Czech Republic. M.A. Thesis. Academy of Performing Arts in Prague. Theatre Faculty, Prague 2011. 66 pp.
Diploma Thesis ?Project: Institute of Circus Arts in Czech Republic? works with the possibility to establish new performing school in Czech Republic, with aim on the new circus art. Thesis refers to the European network of circus schools, which provides us a great inspiration and experience of the similar organization´s operation. This work analyses current legislation structure for art schools with focus on tertiary education and provide us potentialities of establishing it as
a college. It follows two main questions ? organization of the studies and study plan on the one side and economical and technical facilities and structure on the other side.
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CRM AS A MANAGEMENT TOOL FOR NGOS IN CULTURE
Chalupský, Ondřej ; Lázňovský, Michal (advisor) ; Sulženko, Jiří (referee)
The author of the thesis explores the use of the Client Relationship Management (hereinafter referred to as CRM) to support the management of NGOS culture organizations.
The first part of the text describes the areas in which the CRM computer technology and related methods and principles of management and marketing could be used, defines current basic legislative framework, which is necessary to respect in the processing of personal data. Author also recommends how to implement the CRM system into the culturally oriented NGO organization to work on daily basis.
The second part of the thesis presents a case study, which proposes the particular settings needed to implement the CRM computer system into service of Dejvické Theatre upon previous SWOT analysis of the situation and external environment.
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The way from martial arts to the theatre
Nováková, Monika ; Lázňovský, Michal (advisor) ; Hančil, Jan (referee)
This bachelor´s thesis records author´s existing experience with martial arts and it´s subsequent blending with performing arts techniques. The thesis is divided into four parts. In the first part, individual martial arts are discussed. In the second part, the author outlines her perception of the parallels between the martial arts disciplines and psyschosomatic disciplines of KATaP. The third section covers "the warrior archetype", an archetypal component of every human being. The fourth and fifth parts reflect in more detail author´s theatrical experience, as influenced by Eastern culture.
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