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Futurism and Fascism according to F. T. Marinetti (1909-1920)
Hořejší, Michal ; Kopeček Šustrová, Radka (advisor) ; Rákosník, Jakub (referee)
This bachelor's thesis deals with the political manifestos of Filippo Tommaso Marinetti, founder of the futurist movement, and how they relate to his later Manifesto of Fascism. In the first part, futurism is introduced as a palingenetic movement with a developing vision of social reform, which adopted aspects of the most influential ideologies of contemporary Italy while maintaining its own specific nuances and considering the country's particularities. All of which is represented in the manifestos. The instruments, through which the transformation of society was to be realized, are described in the second part. They are modern technologies and war. Key words: Marinetti, Futurism, Fascism, palingenetic myth, manifesto, modernity, Italy
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Political Advertising in the Czech Republic
Jeřichová, Tereza ; Šebesta, Karel (advisor) ; Hořejší, Michal (referee)
This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising.
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Critical Discourse Analysis of the Discourse on the Bohemian Forest National Park
Hořejší, Michal ; Mareš, Petr (advisor) ; Chovanec, Jan (referee) ; Svobodová, Jindřiška (referee)
This thesis focuses on critical analysis of the discourse on the Bohemian Forest National Park (BFNP) between 1991 and 2010. This large-size protected area has over the long term been the subject of highly critical debate among various participants including top political representatives, particularly as a result of several cases of massive disturbances of mature forest stands. Hence this discussion offers some very suitable material for an analysis aiming to help expose the links between regional subjects and general politics - and to demonstrate the relations between language and power. The introductory two chapters presenting the subject and a clarification of the position from which my critical analysis is to be performed is followed by a section describing the basic procedures and concepts defining the theoretical and methodological framework of the critical discourse analysis (CDA). This third chapter deals with the mutual relations between the initial CDA qualitative approach and the quantitative corpus approach, particularly in view of the issues surrounding the replicability of critical research. However, it also presents such key terms as discourse, critique, ideology, identity and intertextuality/interdiscursivity. The fourth chapter forms the analytical core of the work - made up of two...
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Ecocritical discourse analysis of corporate environmental reports
Novák, Vladimír ; Šaldová, Pavlína (advisor) ; Hořejší, Michal (referee)
This thesis investigates corporate environmental discourse by focusing on the language of corporate environmental reports. It seeks to find out more about how corporations talk about environmental problems and how they position themselves in relation to these. The theoretical underpinning draws from ecolinguistics, specifically ecocritical discourse analysis, which critically evaluates discourses on the environment. Environmental reports published by the company Toyota are analysed through corpus linguistic techniques which help to identify the salient concepts and then further scrutinize their textual environment to uncover the dominant discourse patterns. The analysis reveals that the aim of the reports is portray Toyota as a company which actively protects the environment, which confirms the PR nature of the reports. As a result, negative information or data are downplayed and the company distances itself from these by obliterating its role (through devices such as nominalisation, passive voice or intransitive verbs). Ecological problems as such are addressed rarely and serve more as a background for the company to improve its public image. If they occur in the reports, the link between the problems and human activity is not explicitly stated. The ecological problems are also discussed as...
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Peripheral Old Czech names for Owls
Hořejší, Michal ; Voleková, Kateřina
This paper focuses on the interpretation of the Old Czech peripheral ornithonyms vap, vapek a puňek. Based on an analysis of the context for the evidence, and with the help of more recent sources and an analysis of the morphological structure, several findings have been made: a) the Old Czech vap is a deverbative formed from the Croatian vapiti, which provides further proof of contact between the two languages during the Middle Ages, b) the formant -ek performs a complex function in the names of animals, as it may simultaneously carry a diminutive and an agentive meaning, while including the information that the word is the name of an animal, c) the distribution of the names of animals was loose in earlier times, with one term frequently relating to several referents, whereas one animal commonly bore several names.
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Reflection of environmental issues in czech post-war prose
Zachystalová, Linda ; Rynda, Ivan (advisor) ; Hořejší, Michal (referee)
The focus of this diploma thesis is the reflection of environmental issues as reflected in post-war Czech prose. I'm doing so through several titles which were chosen on the basis of my resarch. Firstly I introduced their environmental content and character, then I juxtaposed these titles through hermeneutic approach. The comparison brought up several motives and characteristics these titles have in common, I also described which environmental issues are presented, and how they are depicted in these text. I put an emphasis on the context of the observed period (especially the political situation) in which these texts were created. This context is also presented in the chapter about environmental situation on the Czech territory and in the chapter focused on the historical course of Czech post-war prose. I'm introducing an ecocriticism as a part of a literary science and discussing the reception of environmenal issues in Czech prose in general. Key words Czech post-war prose, environmental issue, hermeneutics, ecocriticism
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Political Advertising in the Czech Republic
Jeřichová, Tereza ; Šebesta, Karel (advisor) ; Hořejší, Michal (referee)
This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising.
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Media Discourse on Šumava: Landscape, Man, History
Hořejší, Michal ; Lehečková, Eva (advisor) ; Dufek, Ondřej (referee)
The thesis deals with a critical analysis (CDA) of the texts regarding with the management of the Šumava National Park. Using discourse-historical approach (DHA) it points out the central topics, topoi and concepts comming from the balanced corpus of two tens of texts, which were published in medias or on the intenet between 2008 and 2011. Thanks to the detailed description of context, thesis targets on the mapping of strategies, which the authors use to succeed in the communication and to dominate the discourse. Key words: discourse, Bohemian Forest National Park, medias, CDA, DHA, topic, narrativ, stereotype, concept, context, communication.
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