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Measuring and Evaluating the Effects of Low-Level Magnetic Fields on Human Behavior and Decision-Making
Hanzelka, Michael ; Sláma,, Jozef (referee) ; Bartušek, Karel (referee) ; Fiala, Pavel (advisor)
Presents results of research in the field of low-level electromagnetic fields interacting with the higher organisms, in the frequency band from 0,01 to 30 Hz effect on the individual or social group. Provides a description of the methodology of measuring and evaluating the impact of workplace assembled measuring low-level electromagnetic fields, extremely low frequency (ELF) on a sample of respondents. It was proposed measuring device for monitoring and evaluating how respondents' reactions to changes in the geomagnetic or external - external magnetic / electromagnetic field and to work for the measurement and evaluation of changes in external magnetic fields very low levels (ELF). This work is designed to process and evaluate implemented within experimental research into the influence of low-level magnetic fields in the Earth's resonator psychophysiological parameters of human organism and its behavior and decision-making. The work confirmed the influence of low-level magnetic fields on the psychophysiological parameters of the organism to be simultaneously confirmed the hypothesis established in accordance with the objectives of work.
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Low-level measurement of ELF magnetic fields
Cích, Augustín ; Hanzelka, Michael (referee) ; Fiala, Pavel (advisor)
This Master's thesis deals with design of sensor network for synchronised low-level recording of changes in magnetic part of Earth's field in ELF band in multiple places. The goal is acquisition of changes due to solar storm activity, while taking into account, that in research of geomagnetic effects connected with solar events is spectrum of interest broader and reach up to VLF, where a solution is often made of combination of receivers in ELF and VLF, a decision was made, after consulting with thesis supervisor and researchers, that device will be designed for ELF, but can be easily modified, by changing preamplifier, for using in higher frequency bands, creating a solid founding for further measurements and research in this field.
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USING THE CONCEPT OF CUSTOMER LIFE-TIME VALUE IN STRATEGIC MANAGEMENT COMPANIES
Hanzelka, Michael ; Kozák, Vratislav (referee) ; Holcner, Vladan (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
This paper aims to define methods for measuring CLV in the segment of internal customers of companies operating in the financial market. It's about finding such a method to determine the value of internal customers to predict and measure whether an internal customer pays off to the company. The standalone task is to quantify the internal customer's contributions to the overall value of the company. The area of CLV determination for internal customers of the company is not described in the literature. From this point of view, the determination of CLV internal customers in the strategic management system will be a major scientific achievement. Similarly to external customers (markets), as well as internal customers express greater or lesser affinities with their behavior and performance, in the first case the brand and in the latter case the employer. Therefore, CLV modeling for internal customers requires qualified predictions and expressions of a whole range of both hard (eg, cash flow indicators) and Soft (indicators of qualitative research such as loyalty) of indicators and their use in the calculation of CLV internal customers. An important prerequisite for CLV for both internal customers is their segmentation.
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Low-level measurement of ELF magnetic fields
Cích, Augustín ; Hanzelka, Michael (referee) ; Fiala, Pavel (advisor)
This Master's thesis deals with design of sensor network for synchronised low-level recording of changes in magnetic part of Earth's field in ELF band in multiple places. The goal is acquisition of changes due to solar storm activity, while taking into account, that in research of geomagnetic effects connected with solar events is spectrum of interest broader and reach up to VLF, where a solution is often made of combination of receivers in ELF and VLF, a decision was made, after consulting with thesis supervisor and researchers, that device will be designed for ELF, but can be easily modified, by changing preamplifier, for using in higher frequency bands, creating a solid founding for further measurements and research in this field.
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|
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USING THE CONCEPT OF CUSTOMER LIFE-TIME VALUE IN STRATEGIC MANAGEMENT COMPANIES
Hanzelka, Michael ; Kozák, Vratislav (referee) ; Holcner, Vladan (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
This paper aims to define methods for measuring CLV in the segment of internal customers of companies operating in the financial market. It's about finding such a method to determine the value of internal customers to predict and measure whether an internal customer pays off to the company. The standalone task is to quantify the internal customer's contributions to the overall value of the company. The area of CLV determination for internal customers of the company is not described in the literature. From this point of view, the determination of CLV internal customers in the strategic management system will be a major scientific achievement. Similarly to external customers (markets), as well as internal customers express greater or lesser affinities with their behavior and performance, in the first case the brand and in the latter case the employer. Therefore, CLV modeling for internal customers requires qualified predictions and expressions of a whole range of both hard (eg, cash flow indicators) and Soft (indicators of qualitative research such as loyalty) of indicators and their use in the calculation of CLV internal customers. An important prerequisite for CLV for both internal customers is their segmentation.
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Measuring and Evaluating the Effects of Low-Level Magnetic Fields on Human Behavior and Decision-Making
Hanzelka, Michael ; Sláma,, Jozef (referee) ; Bartušek, Karel (referee) ; Fiala, Pavel (advisor)
Presents results of research in the field of low-level electromagnetic fields interacting with the higher organisms, in the frequency band from 0,01 to 30 Hz effect on the individual or social group. Provides a description of the methodology of measuring and evaluating the impact of workplace assembled measuring low-level electromagnetic fields, extremely low frequency (ELF) on a sample of respondents. It was proposed measuring device for monitoring and evaluating how respondents' reactions to changes in the geomagnetic or external - external magnetic / electromagnetic field and to work for the measurement and evaluation of changes in external magnetic fields very low levels (ELF). This work is designed to process and evaluate implemented within experimental research into the influence of low-level magnetic fields in the Earth's resonator psychophysiological parameters of human organism and its behavior and decision-making. The work confirmed the influence of low-level magnetic fields on the psychophysiological parameters of the organism to be simultaneously confirmed the hypothesis established in accordance with the objectives of work.
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