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The Language Situation in Angola
Ferreira de Sousa, Natalie ; Jindrová, Jaroslava (advisor) ; Hricsina, Jan (referee)
The objective of this bachelor's thesis is to briefly introduce to reader the language situation in Angola. Main topics are historical-sociological development of portuguese language and local languages, their position in this area and situation of portuguese in the present day. For this chosen objective I utilized available angolan specialist literature and articles that were occupying similar topic. To explore this theme I took advantage of my direct linkage to Angola. Creating this thesis I had achieved to make a complete summary of language situation in Angola, which can serve to readers who would like to gain a idea how took place a development of colonial language in colony and in the same time of development of local languages in concrete african country. Similar development scheme took place in majority of african countries. Contribution of this work is mainly in creating a bachelor thesis about chosen topic in czech language with usage of my direct contacts to Angola.
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Analysis of stereotypes in tv travel shows of selected states of sub-Saharan Africa
Ferreira de Sousa, Natalie ; Jirků, Jan (advisor) ; Just, Petr (referee)
This thesis aims to analyze stereotypes in Czech TV travel shows with a focus on the region of sub-Saharan Africa. The chosen form of research is a content analysis, divided into three parts: thematic, visual, and textual. Thematic analysis focuses on the selection of topics. Visual on how the camera processes the story and the text part analyzes the keywords. Selected programs that were used for this research are three TV travel shows of Czech production: Objektiv, Cestománie, and Koření. All three programs show that the tendency to portray sub-Saharan Africa outside of the news is rather stereotypical, and Africa's unified media presentation highlights recurring themes: political instability, poverty, or a beauty of African nature.
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Communication strategy of fashion brand Everlane
Ferreira de Sousa, Natalie ; Koudelková, Petra (advisor) ; Rosenfeldová, Jana (referee)
Bachelor thesis Communication Strategy of Fashion Brand Everlane focuses on communication strategy of American brand Everlane that exists as an e-shop and offers modern minimalistic fashion. Brand is established on ethical, ecological and moral values and it's philosophy is based on 100% transparency. Everlane is considered as a unique company that in short time of it's existence achieved to become a respectable member in fashion industry. The aim of this thesis is to analyse Everlane communication tools used for communication with it's costumers and community. Part of this thesis is a presentation of few Everlane campaigns that were successful. Likewise the short introduction to fashion industry, evolution for last few years and which role plays sustainability, is included. In theoretical part of this thesis author is dealing with e-commerce phenomenon from historical and theoretical perspective. Also the focus is given to the connection between e-commerce, fashion and the tools that are being used.
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The Language Situation in Angola
Ferreira de Sousa, Natalie ; Jindrová, Jaroslava (advisor) ; Hricsina, Jan (referee)
The objective of this bachelor's thesis is to briefly introduce to reader the language situation in Angola. Main topics are historical-sociological development of portuguese language and local languages, their position in this area and situation of portuguese in the present day. For this chosen objective I utilized available angolan specialist literature and articles that were occupying similar topic. To explore this theme I took advantage of my direct linkage to Angola. Creating this thesis I had achieved to make a complete summary of language situation in Angola, which can serve to readers who would like to gain a idea how took place a development of colonial language in colony and in the same time of development of local languages in concrete african country. Similar development scheme took place in majority of african countries. Contribution of this work is mainly in creating a bachelor thesis about chosen topic in czech language with usage of my direct contacts to Angola.
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