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Behaviour in an Organization
Klímová, Kateřina ; Vinšová, Tereza (advisor) ; Boháčková, Veronika (referee)
Diploma thesis "The behavior in the organization" at a practical level, integrates the knowledge of psychology, sociology and management. It explains bahavior of people in the organization, which seeks to use this knowledge for the benefit of the organizaton and its management. It focuses on individual differences among people in the organization, organizational culture, relationships between people in workplace, organizational structure, communication within the organization, motivation, development of potential employees and their career.
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Research od customer satisfaction with given company
Boháčková, Veronika ; Surynek, Alois (advisor) ; Kestlová, Kateřina (referee)
This thesis is focused on marketing research, concretely customer satisfaction. The aim of thesis is analysis of a given company, especially of customer needs and expectations, and analysis of customer satisfaction with offered products and services. In theoretical part there is defined the basis of marketing strategy based on customer orientation, especially customer satisfaction, methods and importance of customer satisfaction control and CRM process. Practical part is focused on research and includes the recommendations for company.
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