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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing plan of boarding house
 Šikolová, Mirka ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee)
The thesis is concerned with marketing plan of concrete boarding house in the Giant Mountains. It is project, which will be realized on the ground of this dissertation. The goal of the dissertation is to draw up a marketing plan including its particular points. A questionnaire research among proprietors of boarding houses in neighborhood was used for drawing up this marketing plan.
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Analysis of the turism industry in a selected city (Liberec)
 Šikolová, Mirka ; Vaško, Martin (advisor) ; Netková, Jarmila (referee)
The analysis is concernd with the tourism industry in Liberec. The offer of the tourism industry in the city was described such as tourist attraction, historical buildings, culture and sport condition, potencial of congressional tourism and shopping possibilities. The SWOT analysis is involved too.
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