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Search Engine Optimization
Koc, Dušan ; Eichler, Břetislav (referee) ; Řešetková, Dagmar (advisor)
The bachelor‘s thesis, based on analyse, suggests the necessary changes to SEO optimize web pages for the company Schody DNA CZ. Proposed site optimization should get the best position in the search engines and thereby ensure better attendance on the website and increase sales.
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Modern Approach to E-shop
Paulas, Jiří ; Orság, Filip (referee) ; Řešetková, Dagmar (advisor)
This thesis describes the design model improving the conversion ratio in e-commerce minicams.cz and the implementation of its individual parts. This is done by using modern technologies and methods to maintain long-term funcionality, low-cost and efficiency of the result.
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Draft and Implementation of Optimization for a Company Website
Matějková, Zuzana ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
This bachelor’s thesis deals with the optimization of websites for Nika hairdressing salon situated in Brno-Líšeň. The current state of this website is evaluated and new efficient solutions are introduced. This bachelor’s thesis includes the creation of CMS system with the aim to enable the hairdressing salon to administrate the content of the websites without any advanced knowledge of up-to-date website technologies such as HTML and CSS. New design that will improve the position of the company on the internet is chosen. Potential problems in SEO are solved to make the website’s searchability easier.
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Proposal of Website
Erle, Vojtěch ; Šmejda, Jan (referee) ; Řešetková, Dagmar (advisor)
This bachelor’s thesis deals with the design and creation of websites firm Malokapacitní jatka Machač, s.r.o. using HTML and cascading style sheets to increase demand of the company. The thesis includes theoretical background, the selection of suitable analysis tools to create websites and description of the actual design of the site.
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Proposal of Website
Zajac, Matej ; Klusák, Aleš (referee) ; Řešetková, Dagmar (advisor)
This Bachelor´s thesis is focused on plan and realisation of website presentation of company Peter Putirka, which is running retail store Farby - Laky - Drogéria. Retail store isn’t situated in frequent part of city, so website can help to bring more customers to store, what can be positive for company to make higher profit.
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Proposal of Website
Jakubec, Petr ; Koch, Miloš (referee) ; Řešetková, Dagmar (advisor)
The bachelor‘s thesis deals with the issue of the design of the website for the company Autodoprava Petr Jakubec in order to raise the awareness of the company on the internet. The thesis is divided into three main parts. The theoretical part describes all the important terms that I have met in the process of working on this thesis. The analytical part introduces the analysis of the current state of the website and a competition analysis. The practical part includes the author‘s own solution to the issue of the design of the website.
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Proposal of prediction model sales of selected food commodities
Řešetková, Dagmar ; Dostál, Petr (referee) ; Krčmarský, Miroslav (referee) ; Zelinka, Ivan (referee) ; Rais, Karel (advisor)
The dissertation is generally focused on the use of artificial intelligence tools in practice and with regard to the focus of study in the field of Management and Business Economics at using the tools of artificial intelligence in corporate practice, as a tool for decision support at the operational and tactical level management. In the narrower sense, the task deals with the proposal of the prediction sales model of selected food commodities. The proposed model is designed to serve as a substitute for a human expert in support decision-making process in the purchase of selected commodities, especially when training new staff and extend the currently used methods of managerial decision-making about artificial intelligence tools for company management and existing employees. The aim of this dissertation is the design prediction sales model of selected food commodities (apples and potatoes) for specific wholesale of fruit and vegetable operating in the Czech Republic. To become familiar with the behaviour of selected commodities were used primary and secondary research as well and knowledge gained from Czech and foreign literature sources and research. The resulting predictive model is developed using statistical analysis of time series and the sales prediction proceeds using the tools of artificial intelligence and is modeled by an artificial neural network. The dissertation in the practical part also contains proposals for the use of the prediction model and partial processing procedures for: • practice, • theory, • pedagogical activities.
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Complex Optimization of Company Website
Luska, Filip ; Škoruba, Jan (referee) ; Řešetková, Dagmar (advisor)
This thesis focuses on the complex optimization of Genius web’s website using responsive solution, more suitable structure, more user-friendly environment, optimization for browsers and marketing. My solution allows to visitor easy access from any known device without disturbing website structure or necessity of manual configuration for this device. In the long term, there will be better accessibility thanks to good search engine rankings.
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Web Site Proposal
Ujčík, Jiří ; Smejkal, Jakub (referee) ; Řešetková, Dagmar (advisor)
The bachelor thesis deals with web design for an existing company to increase the visibility on the market and subsequent expansion into foreign markets. The work deals with the content of the procedures that give form to the whole Internet presentation, namely graphic design, programming, search engine optimization and placement of the pages on the internet. The conclusion brings a financial assessment of the project together with the costs and expected benefits.
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