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Creation of communication campaign in a time of financial crisis on the example of Vodafone Czech Republic a.s.
Janda, Jakub ; Postler, Milan (advisor) ; Mikulková, Kateřina (referee)
The subject of this thesis is to provide theoretical and knowledge basis needed for creation of communication campaign and to analyze preparation of specific communication campaign created by Vodafone Czech Republic a.s. in a time of financial crisis together with analysis of market environment and company's position at that time. The thesis depicts in detail subsequent steps of campaign preparation, from goals definition, choice of right benefits to execution of the campaign. It also evaluates the impacts of the campaign on the position of the company from the market and customer perspective.
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Transnational corporations and their social responsibility
Janda, Jan ; Jiránková, Martina (advisor) ; Procházková Ilinitchi, Cristina (referee)
Transnational corporations have become economic superpowers and their number is still increasing. Their influence is undeniable. Their activities penetrate into all corners of society, including the social and environmental area. However, their impact is not always perceived in a positive way. This bachelor thesis deals with the regulation of companies whose activities have crossed their homeland borders and its aim is to describe the change in behaviour of transnational corporations and reveal their real reason for being socially responsible.
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Alcohol and juvenils
JANDA, Jan
This bachelor thesis deals with alcohol consumption as part of lifestyle of young people, who are attending secondary school. The objective of this thesis is to elaborate a theoretical introduction to alcohol as an addictive substance and alcohol dependencies. The lifestyle of secondary youth is going to be described as well as the main factors that mostly increase the risk of this social group becoming dependent. Previous research on main causes and frequency of youth using alcohol are presented. Furthermore, based on a questionnaire survey, the attitude and experience of secondary school youth with alcohol is analysed. From this analysis are deducted the conclusions.
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Rozdělení velkých genomů čeledi Triticeae tříděných chromozomů
Doležel, Jaroslav ; Kubaláková, Marie ; Suchánková, Pavla ; Šafář, Jan ; Janda, Jaroslav ; Kovářová, Pavlína ; Bartoš, Jan ; Čihalíková, Jarmila ; Šimková, Hana
Nuclear genomes of some Triticeae species are characterized by large size and prevalence of repetitive DNA sequences. These features hamper their physical mapping and gene cloning. Purification of individual chromosomes by flow cytometry can simplify these tasks by providing small and defined genome fractions. This lecture reviews the development of the methodology and its potential for genome mapping in barley, rye and wheat Due to small differences in relative DNA content, only one chromosome type can be discriminated and sorted in each of the three species. Cytogenetic stocks facilitate separation of other parts of the genomes as individual chromosomes, translocation chromosomes and chromosome arms. Chromosome analysis by flow cytometry permits quantitative detection of structural and numerical chromosome changes. Chromosomes sorted onto microscopic slides have been used for discovery of rare structural changes and for high-resolution cytogenetic mapping using FISH. The use of sorted chromosomes for HAPPY mapping, targeted isolation of low copy "genie" sequences, and high-throughput physical mapping of ESTs on microarrays are attractive options. As millions of chromosomes with intact DNA may be sorted, construction of BAC libraries is possible. Subgenomic, chromosome-specific and chromosome arm-specific BAC libraries have already been produced in wheat and represent unique resources for genomics of cereals.
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Rozdíly v propagaci v ČR a USA na trhu rychloobrátkového zboží
Janda, Jakub ; Průša, Přemysl (advisor) ; Puchýř, Milan (referee) ; Nováček, Jan (referee)
Práce se zabývá porovnáním přístupů k propagaci na trhu rychloobrátkového zboží na českém a americkém trhu. Toto porovnání je provedeno z teoretického i z praktického hladiska. V teoretické části je nejprve popsán propagační projekt, který obsahuje cíl, cílové skupiny, poselství, média, propagační prostředky, harmonogram a rozpočet. V praktické části je pak na základě teoretického projektu porovnána propagace produktů Kofola a Coca-Cola ve všech uvedených bodech.
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