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Communication Plan of a Primary School
Dostálová, Renata ; Nováková, Vlasta (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication plan processing of selected primary school. Part of the plan is analysis of the present situation including evaluation of weaknesses and strengths of the organization, opportunities and threats. On the basis of this analysis is determined target group and projected communication plan, its timing and budget.
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The Proposal of Measurement Customer Satisfaction in the Company
Sýkora, Milan ; Kubátová, Andrea (referee) ; Kaňovská, Lucie (advisor)
My thesis is focused on the issue of marketing research, concretely marketing research of customer satisfaction. The aim of my thesis is gathering of available theoretical data and above all analysis of a chosen company Spa Hodonín with the aim of recognition, if the company attaches sufficient importance of acquiring and analysis of information concerning a customer satisfaction. Practical part is furthermore focused on propsal appropriate changes in activities of analyzed company accord to theoretical data and with the consideration of company conditions.
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The Proposal of Marketing activities in the company
Wolfschützová, Irena ; Singrová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This thesis concern with marketing comunication and especially with propagation as an important factor of company success transacting in service business. First of all the attention is given to differences between marketing services and marketing product and its specific properties. Chief of the work attends to marketing service mix, mainly service propagation. Peroration of the theoretic part deal with external environment analyse. Practical part of the thesis is trying to show on czech company as an exemple how the comunication principles are applied in today´s use and value their effectiveness. Final part then gives attention to new comunication mix proposals.
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